Having a beautiful and well-organized website is an important part of Online Business. There are many benefits of a good UI/UX Design from both a search engine and brand point of view. There is chaos everywhere in this world and everyone wants peace in their lives so don’t make people suffer more from an unorganized and ugly-looking website. The human brain wants to avoid complexity and our eyes are always looking for beautiful and harmonious scenes.
You may think your website is looking nice and you don’t need any changes but it’s a perspective. Maybe you haven’t looked at the well-designed websites yet.SEO India Inc not only helps you in SEO but also improves the UI/UX design of your website. Do you want to hold your target audience on the website for a longer time? Do you want them to convert faster and boost their call to action rate?
Then stick to this and I will tell you great things about UI/UX design that will help your business to grow exponentially.
These 5 things will improve your eCommerce website and make your business grow further. But before that, have a look at the
Difference between UI and UX.
- User Interface means the visible looks of an App or a website. It involves the design and placement of each element in a smooth or beautiful way.
- It is concerned with how the app or website interacts with users. The User Interface of an application consists of the screens, pages, buttons, and other visual elements.
An objective of User Experience (UX) Design is to enhance the overall experience of the users when interacting with an application or website to ensure full customer satisfaction.
It keeps improving after each feedback and keeps track of whether all components or elements of App and website are working in harmony or not.
Importance of Looks
The average attention span has decreased from 12 to 8 seconds
According to one survey, it stated that around 33% of people never comebacks to a website that looks unappealing to them.
One thing you have to keep in mind is that a single website size doesn’t fit all screen sizes. Do your target audience research and gather information about which device they use then you will be able to optimize your website well.
People are not here for discoveries, they will leave your website if they find it difficult in navigating the search menu, your catalog, product pages, service pages, etc.
You must have heard that your first impression is the last impression. In many cases, it is true because in this competitive era they will find someone better if they didn’t find you appealing. In many cases, people form their opinions in less than one second and make a judgment.
- People get attracted to Beautiful and simple fonts with correct color scheme and sizes.
- People like bigger graphics and pictures to see. Also if you can and gifs or video on your App or website it will be even more better.
- Make sure your platform looks clean, bright and punchy. It should have a premium and classy feel.
More Customer retention
Customer retention depends both on your UI/UX design because you can’t retain your customers just by looks, You will also have to give a good experience to them.
You can recall your own experience when you were using a premium-looking website or app. How did you feel back then? Isn’t it relaxing to have a smooth function and simple interaction with the platform? After that, you will be more likely to visit that platform again and also recommend it to others.
Most people prefer comfort zones or you can say our human mind is made that way that it always looks for patterns. As long as everything runs in a perfect manner it will not go out to look out for another option. So it’s your chance to retain your target customers.
- Boost your website loading speed.
- Make your pages interactive and good looking.
- Add informative and good content to your website.
All these things will improve the bounce rate of your website and search engines push the website that customers spend the most time on. So from an SEO point of view, it’s great to have an aesthetic UI/UX design.
Enhances your Credibility
How is it? How can someone trust you just by looking at your website design and functionality? They will trust me and you can trust me on this. If you still have a doubt in your mind you can just recall your past experiences. Do you remember any incident where you have to choose between more than one option then your eyes turn towards the one which is more presentable and good looking?
Well, it does not happen in all cases like People, Food, Object, etc. But not in the case of brands. There might be some exceptions but there are some reasons behind trusting on the basis of UI/UX design.
- UI/UX designs take time, effort and money and if a company is investing in that then they must be passionate or serious about their brand.
- Building a brand in itself about trust and and during branding a company optimises their platform more carefully after keeping customers interest and comfort in their mind.
Smooth Navigation makes people Happy
50% of referral website visitors initially use the menu
- Design your menu carefully putting all your important buttons and categories in front. Many people also have OCD that might trigger if you don’t align your menu perfectly.
- Nice navigation gives customers a chance to explore throughout your website and app. They like to see all your menu options and they spend more time on your website which leads to a decrease in bounce rate.
- Easy navigation also sets a mindset of purchasing your product as they are directed towards your product/service page strategically.
More Customer Conversion
Conversion rate is all about trust and UI/UX design builds that trust for your customer. The human brain has habits of finding patterns and always concluding things with its past experiences.
Product and Website content is the core of your website but what’s the point if they don’t even look at it. The more they explore your platform the better the chances are that they will go through your all content, pages, plans. Then your message will be delivered to them and they are more likely to convert.
Social Media Marketing is one of the pivotal points of digital marketing and that’s why it’s necessary to have your Social Media Optimization done.
There is a huge potential on social media platforms like Instagram, Facebook, Linked In, Reddit, Pinterest, Twitter, TikTok, etc. Although I have covered Social Media Management Part and in this one, I’m going to tell you about different Social Media Platforms and How to optimize them for your brand.
What is Social Media Marketing?
Social media has grown exponentially in the past few years; it’s now a staple of how businesses share content with their customers. The benefits are twofold: increased traffic and hopefully sales! Social Media isn’t just about getting your message out there, but using platforms like Facebook or Twitter as advertising tools too–you never know who’ll see what they post on those sites!
Social Media has become an integral part of marketing for many businesses. Keeping up-to-date with the latest trends and techniques is critical to success because it can be used in so many different ways: monitoring social media conversations; responding appropriately (social listening); analyzing performance through analytics tools like SocialMouths™ which measure reach across multiple platforms including Facebook Ads Manager or Twitter Ad Campaigns; reaching targeted audiences at scale using highly customized ads on specific networks designed just for them!
What is Social Media Optimization?
When we say Social Media Optimization that means we are talking about our official business account that we are going to use for marketing our brand and engaging with our target audience.
Each platform has a few different things in common like a social media bio, and an optimized account with display pic, banners, theme design, etc. Social Media Optimization is done to improve branding, reach out to wider audiences and gain more traffic and profile visits. In short, it helps you to improve website quality and online presence.
Social Media Optimization of 8 Platforms
Each Social media Platform has its own famous feature and specific target audience although there are many people who use all social media platforms. Posting Content is necessary on each platform.
You will have to do work on content creation in all formats for each platform by keeping the target audience in mind what kind of content they like, how you can engage them with your content, and convince them to take action.
Let’s just talk about each social media platform and how to optimize them.
Facebook is one of the oldest and most popular social media with lots of features to follow up, even if it’s becoming less popular among mainstream audiences but still it has a huge amount of user base. So ignoring Facebook from a business point of view is a bad idea.
Facebook Has features like creating
- Choose your page name after doing keyword research that is most likely to be searched.
- Banner Size of Facebook Page: 820*312 pixel
- Choose your business page category and upload your logo as a display picture.
Then write an engaging and attractive description that describes your business perfectly. Don’t confuse everyone, write to the point and crispy lines.
You can create posts in text, video, and picture format to inform people about your new products and offers. You can also track your posts Insights – Impressions, Like, share, comments, and profile visits.
Facebook has a group option where you can create your own community of like-minded people that can support and push your brand forward. Community members can discuss with each other and feel a sense of unity.
Just enter your Group name and update the banner and everyone can post in your group.
This one is interesting and great to organize any event to invite people to join. You just have to create a poster and add time, date, and venue. It’s a great way to invite people from your locality.
People have to click the interested button if they want to come.
This is a Unique feature Facebook has where you can create your online eCommerce store and sell your products, you can just showcase your products thereafter that all the procedures you have to do by yourself like dealing and delivering.
To use Instagram effectively there are two options to choose other than personal profile: business profile and creators profile
These are some differences between all three types of profiles
We will talk about business accounts and their features but before that, you will have to prepare a theme for your account because it gives very cool and aesthetic looks. There are lots of feed theme designs that you can find for your Business account.
It should look uniform which makes your brand identity more memorable. Whenever someone visits your profile then there will be more chances to follow them. (human’s mind like organized things)
Two things you need to do in an Instagram bio, write about your business, and second, you can put up a link to your website but you can add a single link only. There is more than one stuff that we want to link to it and for that, there is one website called Linktree that can put more than one link into a single one. Then you can add your website and other social media handles into that.
You can mention it like this on your Insta Bio
These are saved stories that show above your posts feed you can create a few of them for different purposes like to showcase your achievements, offers/deals, Reviews, etc.
You can see all engagements and progress of your posts here, then you can decide which one is doing great and how you can improve your content.
Setup A Quick Reply
Quick Reply is a great new feature for business accounts. With this tool, customer service representatives can write standardized responses and provide shortcut words with which to answer frequently asked questions faster!
The input text is Business Accounts: “Quick Replies” allows you to create customized autoresponders that pop up whenever someone asks about something specific on your website or within email correspondence from customers who may need more information quickly without having to wait around while their question gets answered interactively.”
SEO India Inc copywriting services help you grow your audience and make sure that they’re engaged with pitch-perfect, SEO-optimized content. We’ll also handle the tough stuff like copywriting so all eyes are on us—as if we were in the house! With our scalable services & fresh approach to marketing, ROI is simple
What is the Purpose of Copywriting Services?
Copywriting is also a part of marketing with written words. We will understand copywriting services in detail but first, let’s understand marketing- in simple terms marketing is the introduction of your brand to your target customers. No one is going to purchase your product unless they are familiar with your brand.
Copywriting not only introduces your brand to others but also holds their attention. You don’t want anybody to leave your website within 5 seconds. You will have to grab their eyes towards each section of your website. Copywriting skills are used to convey the story of your brand and also pinpoints the struggles of your target audience that they are dealing with.
Importance of Copywriting
Our world is getting crowded day by day and people don’t have much time to spare. They quickly get move on unless they find it interesting or of their use. Copywriting can be broken into these two parts: first, it catches the interest of the people, and second it points out the suffering of the people and provides solutions that they can use.
Persuasive copy bridges the gap between customer requirements and service. Once everything was covered it had been gone, which means that I can take on any project as long as there is something profitable for me to work with! If you need rewriting or if your new Website needs some major changes in order to properly serve its customers then talk to the SEO India Inc team because they’re always up for a challenge.
Our team will create multiple page variations from scratch before replacing certain words where needed – that way, no version will perform better than the rest (and best of all, everyone will get what they want). Throughout the course, you will learn how to connect with your audience and make your marketing materials more effective.
The purpose of copywriting is to offer customers something tangible. They need to be excited about working with your company and imagine how it can help them reach their goals. The type of copywriting you do at this moment most likely specializes in businesses. With our help, you’ll create compelling narratives that articulate your audience’s values and the benefits of your products or services with respect to your customers. Also, we can help you create a compelling narrative that illustrates the value your company provides to your customers, as your sales don’t affect them only.
Creating an effective website copywriting strategy involves communicating your value clearly. Creating unique selling propositions has become a specialization for copywriters in the world of startups and changing businesses. When someone visits your landing page in 5 seconds, let them know what they think of it. Our Copywriters know exactly how to narrate your values to your target audience so they understand what they will get in return after joining with your products/services.
Uses of Copywriting
You may have heard this quote “choose your words wisely”. It is completely applicable everywhere because it can lead you to both positive and negative sides of the business.
An interesting copy can help you in collaborations, new deals, and more sales. Here are a few places where you will need copywriting services.
During these past 6 years, we have come across many businesses and noticed there are lots of variations in them. As a writer, I got many offers from different sectors which have given me an understanding of different fields. Your business Landing page should be appealing enough to make the audience stick to your web pages.
A good copy for your business can only be written after doing in-depth research of your field and analyzing your target audiences. There is one more thing that many people misunderstand: a good content writer also be a good copywriter. That’s not true, sales copy involves a business point of view and if you are writing for a website then it also requires SEO knowledge. As an SEO agency, we have knowledge of market and SEO with good copywriting skills.
A white paper is a kind of report that provides information on a particular issue or subject, often to provide support for a point of view. The name “white paper” comes from the fact that they were traditionally printed on white sheets of paper.
Shortly put, it is an interesting article about what’s happening in the industry–what’s been going on and what may happen next. Most articles have research to support them. A study can be written by someone who knows the subject well or by someone who does the best search possible based on the study results and available literature.
It often looks like this:
What Does White Paper Writing Mean? | A Quick Look at What it Is and How you Can Benefit from It
In addition to existing data and authoritative documents, your content writer will conduct thorough research on the topic. After your graphics designer transforms the whitepaper into a formatted asset, you can gate website traffic to the whitepaper through a dedicated landing page and advertise it via customized Call to Action.
Newsletters play an important role in email marketing services. Almost everyone puts a newsletter subscription option on their website so that their Audience can keep themselves updated with news about your business like new offers and products/services deals.
People spend lots of their time on social media and engaging with all kinds of posts so it becomes crucial to attract your audience from there. For this, you can use copywriting services for your social media posts caption that can lead you to more profile visits.
We Offer Copywriting Services For
After establishing your website you will have to do social media marketing in which you are going to post content and also you will have to run Ads and all these things will require powerful words to attract people for more conversions. SEO India Inc’s copywriting services team will cover your all social media campaigns. Social media campaigns also require knowledge of social media management.
It is done both online and offline where you make posters to run ads on Facebook, Instagram, or google ads and in offline printing appealing posters and banners. People usually get alert when they see an advertisement and they try to ignore it but you have to do it in a way in which they get more curious to know about it. That’s where you need copywriting skills to create advertisement campaigns.
Your website landing page should be one of the most appealing web pages on your website because you are redirecting everyone to that page where they will read your sales copy and decide whether they have to take action or not. You can’t gamble with your landing pages as it also affects your website rankings in many ways from an SEO point of view. If you don’t know much about SEO Strategy then you can check out our SEO Services
Our team will help you to express your offers and new deals on emails to your customers and if you are looking for collaboration then it will also be done through a great sales copy of the email.
How to Choose Copywriting Services for your Business
Online marketing success depends on quality copywriting. It is true that good web copy helps drive traffic to a site, but it is also true that it convinces visitors to take action. Despite this, businesses often spend just a minimal amount of money on content, thus falling short and bore their customers.
There are few aspects in copywriting services which you have to look for a better sales copy
A company follows a market strategy to outshine its competitors and you can do it only when you have done proper research on their marketing strategy. Our research team is well experienced to point out the imbalances of your competitors and makeup in your sales copy.
Analyzing Target Audience
Communication with the target audience is the goal of copywriting. It is therefore clearly not a good idea to use copy that consists of a mundane format and average content. Many writers make the mistake of stating simple facts about a company and its products. Most audiences expect customized content, so this approach does not work. A copywriter who is experienced will write content for different types of audiences, such as creating content for a bakery that has a different tone from creating content for an IT firm. Rather than just listing the functions of a product, explain how it will help the consumer.
By following Google templates, you can create your own content based on your niche understanding. While they may be effective at times, they can also be disastrous at times.
“Words matter,” says William Strunk. There should be meaning in everything you write, so your copy doesn’t come off as fluff or useless buzzwords-which is something no one wants to read! This advice might seem like hard work when you’re trying out ideas quickly to see what will work (or whether anything will even make sense at all), but if we want our writing to stand out, we’ll have to do things right.
Keep your sentences concise by avoiding detail where possible; wherever possible, write your document with the reader in mind.
If you don’t captivate them with an awesome title first it will suffer hard enough that they’re engaged at all! So make sure their curiosity gets peaked by using one strong benefit of whatever product(s) are being sold here on our site; then open up right away into why these goods can solve someone’s problem before moving on to offer more info about themselves.
Cost of Copywriting Services
The cost of copywriting services varies from country to country and different copywriters. Anyways it can cost around 25$ per page to 100$ per web page depending upon the number of words and the amount of research involved in it.
In the same way, there will be a price range for different categories like advertisement posts, social media captions, Twitter, emails, etc.
To get more clarity about copywriting services and want to know why it is important in the business then you can watch this video and then come back to this article because you don’t have enough time to learn and practice a new skill not only that but you will also require experience in copywriting services. So focus on your business and leave copywriting for the SEO India Inc team.
Why do copywriters charge so much?
Due to the amount of research involved before the writing process, they charge by the hour. Copywriters charge by the hour if they need to do extensive research or understand technical details. A cost-per-hour model makes sense if you need highly technical services. But you can also choose different copywriting services packages.
What exactly does a copywriter do?
Writers of marketing copy are responsible for developing engaging, clear texts for online, print, and catalog advertising. Researchers conduct keyword searches, write interesting content, and proofread the finished product for accuracy and quality.
Why do companies hire copywriters?
Professional copywriters ensure that a brand’s voice is consistent throughout. They create a voice for your brand based on the audience you’re writing for. Getting a copywriter on board will ensure that your brand voice is consistent. Your brand should convey the same emotion and information to everyone who reads what you write.
What is SEO copywriting?
Writers who use SEO Copywriting strategies help websites achieve a higher ranking within search engines. An SEO Copywriter considers keyword density and prominence, tone, style, and readability when writing copy to enhance a website’s placement in search engine results.
What is the difference between copywriting and content writing?
Simply put, copywriting is writing that is intended for marketing purposes. In contrast, content writing is more specialized and aimed at achieving a specific marketing objective. Marketing goals for copywriting include advertising a product or brand, driving conversions and sales, and encouraging direct response.