- Introduction to Link building
- What is link building?
- What are backlinks?
- How do links affect search engine rankings?
- Types of links in SEO
- How else can link building benefit my business?
Introduction to Link building
If you are here, then you may be learning about SEO or looking for SEO services. In the process, you may have wondered what’s the importance of link building for SEO in 2022. Many questions come to our minds related to link building, and the same happened with you.
You want to know about link building or backlinks and how many types of links exist in SEO. You will get to know how to use them and from where to get them all in this article.
SEO India Inc. has a team of experts who have done SEO for many startups and businesses with t marketing strategies. We have developed quality backlinks for our clients that helped them rank higher on the search engine.
What is link building?
Building backlinks to a website (also known as “link building”) is a strategy for increasing the visibility of a website in searches. Content marketing, building valuable tools, email outreach, broken link building, and public relations are some of the most common link-building strategies.
You deal with the links within websites and outside, and the core reason for link building is your page authority. Link building increases the credibility of your website and trust for the search engines; that is why Google started pushing your website ranking.
What are backlinks?
When a page on one website is linked to a page on another, it is referred to as a “backlink” or “inbound link.” Google and other major search engines view backlinks as votes for a specific page. Organic search engine rankings tend to favor pages with a large number of backlinks.
Think about your case: More likely you will buy a product when someone recommends you and more the people then there will be higher chances of your buying because recommendations show trust. The same type of condition works with google.
Other websites’ recommendations for your site are called “backlinks.” “This content is credible and useful,” each of these votes tells search engines. Your site’s ranking in Google and other search engines depends on how many of these “votes” you have.
The quality of backlinks varies
To put it another way, building high-quality backlinks is critical if you want to improve your SERP position. In some cases, one high-quality backlink is more effective than a hundred low-quality ones. High-quality backlinks, it turns out, have a few things in common.
They are from reputable and authoritative websites
In simple words, you would trust articles and sources from top news websites, economic times, wall street journal, CNBC, etc., or any high-level authority that has a reputation in the same market thing apply in the case of google.
It is known as the “Domain Authority.” An authority site can pass some authority from its location to yours (via a link).
Anchor text includes your target keyword
The text that appears when you click on a link’s anchor. All links should have anchor text that incorporates the keyword you are targeting. Keyword-rich anchor text has been linked to higher search engine rankings for a specific keyword in a recent industry study.
Here’s a word of caution:
When it comes to anchor text, don’t overdo it. As part of its algorithm, Google employs a filter dubbed “Google Penguin.”
Black hat link-building tactics are filtered out by Google Penguin. It also focuses on sites that use exact match anchor text in their backlinks.
How do links affect search engine rankings?
Google is using backlinks as a ranking factor since the 1990s and where it used to crawl web pages and find the number of links pointing to the website and this way ranking has been affected. Soon it became quite obvious to use these techniques and website owners overused or you can say abuse this ranking factor.
People use to generate backlinks from different sources that have nothing to do with the content and generate tons of backlinks or you can say low-quality backlinks.
But, Google recognized this issue and keeps updating its algorithm and ranking became tougher day by day.
Google realized that there should be proper ways to discard that low-quality backlink that comes from unknown sources and started to penalize the website that uses these kinds of techniques to rank above on the search engine.
So having backlinks not only push your website up but can also throw it down the rankings on the search engine and it depends on all the quality of links which I had mentioned above.
High-quality backlinks come when a high authority website recommends your content or your website domain in their content which generates a sense of trust and credibility towards your website or in simple terms they share some of their authority with you and google appreciates this. This helps your website to grow further on the search engine.
Low-Quality Backlinks are such that come from different search directories, new websites that have a very low authority, and no traffic. It looks fishy and from a human point of view, you will not trust the person who hasn’t proved anything, who does not have any reputation in the market.
SEO manipulation on Google getting more complex and it takes proper skills to create link juice in a proper structure and backlink from trusted sources.
Types of links in SEO
Internal links are links that lead to (target) the domain of the linking source. An internal link is a link that points to another page on the same site.
Internal links are the greatest technique to construct a site’s architecture and distribute link equity (URLs are also crucial). For this reason, this section focuses on internal linking and search engine-friendly website architecture.
Outbound links are links that point from your website to another. They are often used within the content to add more context and to link a reader to another source that will add additional and important information to the topic at hand.
Some refer to outbound links as ‘authority links,’ which is a concept that comes from the fact that writers often use outbound links to back up information in their articles and link out to authoritative sources.
Using PageRank, links are counted as points, and the more points you have, the better you rank and the better your SEO is. “Link juice” is a term used in online marketing to describe the ability of these points to “flow” through websites with the correct link structure. You must have heard one famous quote “Connecting the dots” here its’s like connecting the content and making the flow.
Inside any content, there are also a few terms that no one knows or they need an explanation in itself that can be linked to this. Sometimes also you are saying or explaining the facts then you need some data, and proof to prove your point then again you will need a link for that. All these things make informative and healthy content where a user can reach out to everywhere wherever they need to go.
Search engine rankings do not influence by no-follow links like do-follow links do. Nofollow links look just like any other link on the internet and can use it like a normal like the only difference is that Google doesn’t pay attention to it. Now you may think if it does not influence the search engine rankings then what’s the need of it.
Yes, we need no-follow links as it has a “no follow” tag in itself that we require in some cases like
- First, spammy websites began to rise in Google’s search results. High-quality websites were removed from the search results as a result of this
- Blog comment spam quickly spiraled out of control as a result of the strategy’s success.
How else can link building benefit my business?
In addition to helping your business boost its organic search rankings and traffic, link building provides a number of other advantages that you should consider exploring.
Links can sometimes happen by accident as a side effect of other actions, even if the primary objective isn’t to establish links. It’s not uncommon for new products to generate a lot of connections to a company’s website when they’ve never been seen before and are truly groundbreaking. As a second option, creating exceptional material that is meant to serve as the greatest guidance in your field (and it is!) will almost certainly result in links.
As a result of doing these things, you will end up with a lot more links than you would have without them, but this isn’t why you’re doing them.
As a result, link building should not be viewed as a stand-alone activity, but rather as a means of connecting various elements of your company and reaping the benefits that come from these connections.
Outreach to other related websites and blogs in your business can be a part of link building. This type of outreach is typically used to promote newly developed information, such as an infographic. Getting a connection is a frequent goal of outreach, but there’s a lot more to it than that: As a result of building long-term relationships with major industry influencers, your business will be seen as trustworthy and reputable.
Aside from link-building benefits, this alone is worth it because you’re producing actual evangelists and supporters for your company. This can happen in rare circumstances where the writer or journalist you’ve built up a relationship with comes to you for aid, rather than the other way around.
Sending referral traffic
When it comes to SEO, we’ve talked about the importance of links, but what about the importance of links in terms of traffic? A well-placed link from a high-traffic site can boost your site’s traffic as well. You should expect to see an increase in leads or sales as a result of traffic that comes from a suitable website.
In this case, the importance of a connection goes beyond SEO to bringing in actual clients. For visitors who are interested in what you have to offer, if you can put your website’s URL upfront, they may be more likely to click through. Even if they don’t immediately reach for their credit card, they now know who you are and what you do.
Link building might help you position yourself as a thought leader in your industry. In order to promote your brand, you can use link-building strategies like content production to demonstrate your company’s expertise. This could be the case, for example, when you write an article based on industry data and post it on your website. In order to obtain links to your material, you’re demonstrating your knowledge and asking others in your field to do the same.