What is SEO Copywriting?
More often, you have heard this term separately “SEO” and “Copywriting.” But do you know SEO Copywriting has now become a term on its own?
Yes, almost every top website on the Internet explores and practices SEO Copywriting – from Blog websites to eCommerce websites, almost everyone.
But How they are using it and, if they do, how it will be helpful for your website.
In this post, you will get to know how SEO Copywriting helps increase your Traffic, improves your search engine ranking, and, most importantly, your conversion rate will be higher.
Now let’s understand the fundamentals of SEO Copywriting which makes it different from regular content writing and copywriting.
Optimized for both human and search engines
Search engines are getting smarter day by day, and Google has become so advanced in its technology which makes it more difficult to rank these days, unlike the old times.
Previously there weren’t many things to look at aside from focusing on keyword stuffing and link building. But it’s not enough for 2021 and it will be more difficult in the upcoming days.
SEO India Inc. team keeps updating themselves in the market with new upcoming changes and is always ready to develop new strategies to provide results to our clients.
Don’t make it Robotic.
Stuffing and repeating keywords in your content makes it dull and less engaging for the audience. From search engine ranking experience, many people or machines in the market have made specific rules of SEO that tell you to follow these steps to rank high on the search engine.
Is it true? Do these tactics and instructions work?
Well, maybe or maybe not, because many clear rules are essential that you have to follow. Apart from that, they’ve learned a lot through studying high-ranking material and doing their research. As I have said earlier, Google and other searches are making them bright day by day, which means rules are constantly changing even google employees can’t predict.
So What to do?
Don’t worry. Specific strategies work; although it will take time and effort to create such content, it’s worth your hard work. These contents will be the pillar of your website that will prevent your site from falling from the search engine rankings. We will use SEO Copywriting methods in content making.
First, write for the people who you want to target
Writing for humans mainly focus on three steps-
First, gather their Attention
People don’t like to watch something unless it is of their interest or benefit. Either they need entertainment or profit, a harsh truth but everyone has to agree with this. That’s where the role of Copywriting comes in, it is a skill of making other people take action with written words.
Write Titles and headlines that generate curiosity or close the statement where the audience understands what it is about. From this, you will call them inside your content.
Talk about their Problems
No one is interested in others, they don’t have time to listen, or you can say they don’t have any concerns. Because each person faces some problems and wants someone to talk about it or look for someone who can understand what they are going through.
So do research about your target audience and understand their pain point and talk about it then they get the idea that you know what they are suffering from.
Make it Engaging
As many people have said, “Stories sell.” People like to hear a story where a struggle is there and the problems that they can relate with and at last how they have overcome. Even if you have grabbed their attention and talked about their situation, that’s not enough. You will have to engage them in your content, and you can hire someone only for your storytelling.
Give them Solution
They have stuck with your content now, and they are looking for a solution from you. So don’t piss them off; you will have to solve their problems or give a solution that works and makes their lives easier.
These key components were the foundation of your content creation that you should follow, and along with that, there are more modifications you will have to do to enhance your content quality.
SEO Copywriting Techniques that you should follow
From this section, you will get an understanding of the combination of SEO and Copywriting. I have discussed both parts in a separate paragraph, so you grasp them more clearly.
SEO Work to Do
The most important stuff in SEO is doing effective keyword research. Most business startups don’t know how to select the keywords that they want to rank for. How do you differentiate between tons of keywords on the internet?
The majority of people make one mistake: They target keywords with very high search volume, thinking they will gather more traffic because many people are searching for it. Yeah, they are but you can’t rank for that one because it would already have the most incredible; and keyword difficulty, So even if you rank on the second page, you will not receive enough crowd.
So target keywords with lower keyword difficulty even if it has ten times lower search volume than the top ones.
After that, your keyword placement should be crisp and clear, and it should not sound like you have forcefully placed it. Don’t overdo it. You can set different suggested keywords along with your primary keyword as your secondary that also works; this way, you can rank for many keywords. To know more in detail, check How to do Keyword Research?
Content structure focuses on how you are making your content consumers go through the entire content, how you can effectively hold them to the last. It also depends on the user interface and user experience. Think about it, can you add the element of interaction? Can you make the content look more beautiful and easy to read?
You can do all this by removing unnecessary and challenging words from the content, proper headlines, important stuff, paragraph breaks, perfect images, videos, tables, graphics, etc.
It consists of three things and is also known as the kings of SEO because it genuinely affects your SEO ranking if you make a mistake in filling it.
Use the keyword in the title with a power word or something that shows emotion and try to use numbers in the title it could be anything like Top 10 Something or the current year.
Including your primary keyword in the URL the shorter the better, two to three-word keywords are awesome. Avoid long-tail keywords in the URL.
Introduction of your content or you can say a brief description. Including keywords is necessary and aside from that, you will have to make them curious or let them know that you have the answer to their question.
And you can do that by asking questions in the meta description.
Plagiarism-free content is highly appreciated and should be around 4 to 7 % that’s fine it does happen sometimes. Apart from that, use copyright-free images, use proper alt text in every image. Add tables and charts if content requires.
Copywriting Work to Do
The majority of the time copywriting is about editing, you edit most of the sentences and words from your content to make your message more clear and impactful for your target audience.
People usually scheme through the entire content and look at all the headlines or they watch the table of contents at the top. So they are going to read-only when they think you are going to talk about their query or concerns.
So your headlines should be simple and straightforward that directly connects with your audience. Keep one thing in your mind, don’t flaunt your vocabulary there because no one is going on google to search for the meaning of that word.
Start your paragraphs with facts and statistical data that will help you to hook your audience and after that, it’s all about storytelling. You should have a proper beginning, relatability, hurdles, milestones, and achievements.
Don’t just brag about what you are capable of; tell them how you are going to help them and make their life better than before. Why should they choose you from all other options that are available in the market?
Every brand has its own taglines or slogans but you can also use them in your content; A phrase or a tagline that sums up your all ideas because taglines or rhymes usually stick in the human brain for a long time.
Benefits of SEO Copywriting
The term “SEO Copywriting” exists in itself to prove that it works, otherwise, why would people talk about it. It’s not a hypothetical concept; both SEO and Copywriting have been widely used in the Entire industry for a long time and especially copywriting both online and offline. So why not use this combination for our benefit.
Here are some of the benefits that you will get:
Boost Your Organic Click Through Rate
Rather than getting a click-through Google Ads, it is better to have an organic click-through that increases the credibility of your website, and also the audience comes through traffic that is much better than the ads one.
Get More Traffic to Ecommerce Product and Category Pages
SEO helps your different pages to rank for different keywords and especially if you have an eCommerce website then there are tons of keywords that you will have to focus on and make it rank on the search engine.
You will get an increase in your traffic if you rank on too many keywords of your product and category pages where people will actually come to see everything.
Lower Bounce Rate
Bounce rate determines how much time a person spends on your website. A high bounce rate affects your website ranking so you want your target audience to stay at your website looking and checking at your content & deals. With the help of SEO Copywriting people will come to your website and stay there for a long time that will result in a lower bounce rate and higher ranking on the Search engine.
What’s the point of having those high traffics and ranking of your website when you have a low conversion rate. The entire point of having a huge crowd is to convert as many as you can. You will have to convince them to take action.
Think if you are convincing them to click on your website and making them stay then you can also put them down in your sales funnel and convince them to buy your product and sales. Copywriting is all about making actions.
Talking about Sales Funnel if you don’t know what it is check out this article.
SEO India Inc copywriting services help you grow your audience and make sure that they’re engaged with pitch-perfect, SEO-optimized content. We’ll also handle the tough stuff like copywriting so all eyes are on us—as if we were in the house! With our scalable services & fresh approach to marketing, ROI is simple
What is the Purpose of Copywriting Services?
Copywriting is also a part of marketing with written words. We will understand copywriting services in detail but first, let’s understand marketing- in simple terms marketing is the introduction of your brand to your target customers. No one is going to purchase your product unless they are familiar with your brand.
Copywriting not only introduces your brand to others but also holds their attention. You don’t want anybody to leave your website within 5 seconds. You will have to grab their eyes towards each section of your website. Copywriting skills are used to convey the story of your brand and also pinpoints the struggles of your target audience that they are dealing with.
Importance of Copywriting
Our world is getting crowded day by day and people don’t have much time to spare. They quickly get move on unless they find it interesting or of their use. Copywriting can be broken into these two parts: first, it catches the interest of the people, and second it points out the suffering of the people and provides solutions that they can use.
Persuasive copy bridges the gap between customer requirements and service. Once everything was covered it had been gone, which means that I can take on any project as long as there is something profitable for me to work with! If you need rewriting or if your new Website needs some major changes in order to properly serve its customers then talk to the SEO India Inc team because they’re always up for a challenge.
Our team will create multiple page variations from scratch before replacing certain words where needed – that way, no version will perform better than the rest (and best of all, everyone will get what they want). Throughout the course, you will learn how to connect with your audience and make your marketing materials more effective.
The purpose of copywriting is to offer customers something tangible. They need to be excited about working with your company and imagine how it can help them reach their goals. The type of copywriting you do at this moment most likely specializes in businesses. With our help, you’ll create compelling narratives that articulate your audience’s values and the benefits of your products or services with respect to your customers. Also, we can help you create a compelling narrative that illustrates the value your company provides to your customers, as your sales don’t affect them only.
Creating an effective website copywriting strategy involves communicating your value clearly. Creating unique selling propositions has become a specialization for copywriters in the world of startups and changing businesses. When someone visits your landing page in 5 seconds, let them know what they think of it. Our Copywriters know exactly how to narrate your values to your target audience so they understand what they will get in return after joining with your products/services.
Uses of Copywriting
You may have heard this quote “choose your words wisely”. It is completely applicable everywhere because it can lead you to both positive and negative sides of the business.
An interesting copy can help you in collaborations, new deals, and more sales. Here are a few places where you will need copywriting services.
During these past 6 years, we have come across many businesses and noticed there are lots of variations in them. As a writer, I got many offers from different sectors which have given me an understanding of different fields. Your business Landing page should be appealing enough to make the audience stick to your web pages.
A good copy for your business can only be written after doing in-depth research of your field and analyzing your target audiences. There is one more thing that many people misunderstand: a good content writer also be a good copywriter. That’s not true, sales copy involves a business point of view and if you are writing for a website then it also requires SEO knowledge. As an SEO agency, we have knowledge of market and SEO with good copywriting skills.
A white paper is a kind of report that provides information on a particular issue or subject, often to provide support for a point of view. The name “white paper” comes from the fact that they were traditionally printed on white sheets of paper.
Shortly put, it is an interesting article about what’s happening in the industry–what’s been going on and what may happen next. Most articles have research to support them. A study can be written by someone who knows the subject well or by someone who does the best search possible based on the study results and available literature.
It often looks like this:
What Does White Paper Writing Mean? | A Quick Look at What it Is and How you Can Benefit from It
In addition to existing data and authoritative documents, your content writer will conduct thorough research on the topic. After your graphics designer transforms the whitepaper into a formatted asset, you can gate website traffic to the whitepaper through a dedicated landing page and advertise it via customized Call to Action.
Newsletters play an important role in email marketing services. Almost everyone puts a newsletter subscription option on their website so that their Audience can keep themselves updated with news about your business like new offers and products/services deals.
People spend lots of their time on social media and engaging with all kinds of posts so it becomes crucial to attract your audience from there. For this, you can use copywriting services for your social media posts caption that can lead you to more profile visits.
We Offer Copywriting Services For
After establishing your website you will have to do social media marketing in which you are going to post content and also you will have to run Ads and all these things will require powerful words to attract people for more conversions. SEO India Inc’s copywriting services team will cover your all social media campaigns. Social media campaigns also require knowledge of social media management.
It is done both online and offline where you make posters to run ads on Facebook, Instagram, or google ads and in offline printing appealing posters and banners. People usually get alert when they see an advertisement and they try to ignore it but you have to do it in a way in which they get more curious to know about it. That’s where you need copywriting skills to create advertisement campaigns.
Your website landing page should be one of the most appealing web pages on your website because you are redirecting everyone to that page where they will read your sales copy and decide whether they have to take action or not. You can’t gamble with your landing pages as it also affects your website rankings in many ways from an SEO point of view. If you don’t know much about SEO Strategy then you can check out our SEO Services
Our team will help you to express your offers and new deals on emails to your customers and if you are looking for collaboration then it will also be done through a great sales copy of the email.
How to Choose Copywriting Services for your Business
Online marketing success depends on quality copywriting. It is true that good web copy helps drive traffic to a site, but it is also true that it convinces visitors to take action. Despite this, businesses often spend just a minimal amount of money on content, thus falling short and bore their customers.
There are few aspects in copywriting services which you have to look for a better sales copy
A company follows a market strategy to outshine its competitors and you can do it only when you have done proper research on their marketing strategy. Our research team is well experienced to point out the imbalances of your competitors and makeup in your sales copy.
Analyzing Target Audience
Communication with the target audience is the goal of copywriting. It is therefore clearly not a good idea to use copy that consists of a mundane format and average content. Many writers make the mistake of stating simple facts about a company and its products. Most audiences expect customized content, so this approach does not work. A copywriter who is experienced will write content for different types of audiences, such as creating content for a bakery that has a different tone from creating content for an IT firm. Rather than just listing the functions of a product, explain how it will help the consumer.
By following Google templates, you can create your own content based on your niche understanding. While they may be effective at times, they can also be disastrous at times.
“Words matter,” says William Strunk. There should be meaning in everything you write, so your copy doesn’t come off as fluff or useless buzzwords-which is something no one wants to read! This advice might seem like hard work when you’re trying out ideas quickly to see what will work (or whether anything will even make sense at all), but if we want our writing to stand out, we’ll have to do things right.
Keep your sentences concise by avoiding detail where possible; wherever possible, write your document with the reader in mind.
If you don’t captivate them with an awesome title first it will suffer hard enough that they’re engaged at all! So make sure their curiosity gets peaked by using one strong benefit of whatever product(s) are being sold here on our site; then open up right away into why these goods can solve someone’s problem before moving on to offer more info about themselves.
Cost of Copywriting Services
The cost of copywriting services varies from country to country and different copywriters. Anyways it can cost around 25$ per page to 100$ per web page depending upon the number of words and the amount of research involved in it.
In the same way, there will be a price range for different categories like advertisement posts, social media captions, Twitter, emails, etc.
To get more clarity about copywriting services and want to know why it is important in the business then you can watch this video and then come back to this article because you don’t have enough time to learn and practice a new skill not only that but you will also require experience in copywriting services. So focus on your business and leave copywriting for the SEO India Inc team.
Why do copywriters charge so much?
Due to the amount of research involved before the writing process, they charge by the hour. Copywriters charge by the hour if they need to do extensive research or understand technical details. A cost-per-hour model makes sense if you need highly technical services. But you can also choose different copywriting services packages.
What exactly does a copywriter do?
Writers of marketing copy are responsible for developing engaging, clear texts for online, print, and catalog advertising. Researchers conduct keyword searches, write interesting content, and proofread the finished product for accuracy and quality.
Why do companies hire copywriters?
Professional copywriters ensure that a brand’s voice is consistent throughout. They create a voice for your brand based on the audience you’re writing for. Getting a copywriter on board will ensure that your brand voice is consistent. Your brand should convey the same emotion and information to everyone who reads what you write.
What is SEO copywriting?
Writers who use SEO Copywriting strategies help websites achieve a higher ranking within search engines. An SEO Copywriter considers keyword density and prominence, tone, style, and readability when writing copy to enhance a website’s placement in search engine results.
What is the difference between copywriting and content writing?
Simply put, copywriting is writing that is intended for marketing purposes. In contrast, content writing is more specialized and aimed at achieving a specific marketing objective. Marketing goals for copywriting include advertising a product or brand, driving conversions and sales, and encouraging direct response.