Having a beautiful and well-organized website is an important part of Online Business. There are many benefits of a good UI/UX Design from both a search engine and brand point of view. There is chaos everywhere in this world and everyone wants peace in their lives so don’t make people suffer more from an unorganized and ugly-looking website. The human brain wants to avoid complexity and our eyes are always looking for beautiful and harmonious scenes.
You may think your website is looking nice and you don’t need any changes but it’s a perspective. Maybe you haven’t looked at the well-designed websites yet.SEO India Inc not only helps you in SEO but also improves the UI/UX design of your website. Do you want to hold your target audience on the website for a longer time? Do you want them to convert faster and boost their call to action rate?
Then stick to this and I will tell you great things about UI/UX design that will help your business to grow exponentially.
These 5 things will improve your eCommerce website and make your business grow further. But before that, have a look at the
Difference between UI and UX.
- User Interface means the visible looks of an App or a website. It involves the design and placement of each element in a smooth or beautiful way.
- It is concerned with how the app or website interacts with users. The User Interface of an application consists of the screens, pages, buttons, and other visual elements.
An objective of User Experience (UX) Design is to enhance the overall experience of the users when interacting with an application or website to ensure full customer satisfaction.
It keeps improving after each feedback and keeps track of whether all components or elements of App and website are working in harmony or not.
Importance of Looks
The average attention span has decreased from 12 to 8 seconds
According to one survey, it stated that around 33% of people never comebacks to a website that looks unappealing to them.
One thing you have to keep in mind is that a single website size doesn’t fit all screen sizes. Do your target audience research and gather information about which device they use then you will be able to optimize your website well.
People are not here for discoveries, they will leave your website if they find it difficult in navigating the search menu, your catalog, product pages, service pages, etc.
You must have heard that your first impression is the last impression. In many cases, it is true because in this competitive era they will find someone better if they didn’t find you appealing. In many cases, people form their opinions in less than one second and make a judgment.
- People get attracted to Beautiful and simple fonts with correct color scheme and sizes.
- People like bigger graphics and pictures to see. Also if you can and gifs or video on your App or website it will be even more better.
- Make sure your platform looks clean, bright and punchy. It should have a premium and classy feel.
More Customer retention
Customer retention depends both on your UI/UX design because you can’t retain your customers just by looks, You will also have to give a good experience to them.
You can recall your own experience when you were using a premium-looking website or app. How did you feel back then? Isn’t it relaxing to have a smooth function and simple interaction with the platform? After that, you will be more likely to visit that platform again and also recommend it to others.
Most people prefer comfort zones or you can say our human mind is made that way that it always looks for patterns. As long as everything runs in a perfect manner it will not go out to look out for another option. So it’s your chance to retain your target customers.
- Boost your website loading speed.
- Make your pages interactive and good looking.
- Add informative and good content to your website.
All these things will improve the bounce rate of your website and search engines push the website that customers spend the most time on. So from an SEO point of view, it’s great to have an aesthetic UI/UX design.
Enhances your Credibility
How is it? How can someone trust you just by looking at your website design and functionality? They will trust me and you can trust me on this. If you still have a doubt in your mind you can just recall your past experiences. Do you remember any incident where you have to choose between more than one option then your eyes turn towards the one which is more presentable and good looking?
Well, it does not happen in all cases like People, Food, Object, etc. But not in the case of brands. There might be some exceptions but there are some reasons behind trusting on the basis of UI/UX design.
- UI/UX designs take time, effort and money and if a company is investing in that then they must be passionate or serious about their brand.
- Building a brand in itself about trust and and during branding a company optimises their platform more carefully after keeping customers interest and comfort in their mind.
Smooth Navigation makes people Happy
50% of referral website visitors initially use the menu
- Design your menu carefully putting all your important buttons and categories in front. Many people also have OCD that might trigger if you don’t align your menu perfectly.
- Nice navigation gives customers a chance to explore throughout your website and app. They like to see all your menu options and they spend more time on your website which leads to a decrease in bounce rate.
- Easy navigation also sets a mindset of purchasing your product as they are directed towards your product/service page strategically.
More Customer Conversion
Conversion rate is all about trust and UI/UX design builds that trust for your customer. The human brain has habits of finding patterns and always concluding things with its past experiences.
Product and Website content is the core of your website but what’s the point if they don’t even look at it. The more they explore your platform the better the chances are that they will go through your all content, pages, plans. Then your message will be delivered to them and they are more likely to convert.
Everyone will know if you have put so much effort into UI/UX design, that means you respect your business and your product. You generally care about improving it further and delivering quality to your customers.
Ul/UX Design Makes Your Mobile App Successful
App users prefer apps that are simple to use and more interactive. WhatsApp and other popular apps have provided their users with seamless navigation and a beautiful interface. A successful app starts with a well-designed UX/UI design. App users will prefer apps that are visually appealing and easy to use over those that have great functionality but have a less attractive design.
An excellent interface allows users to feel the app naturally. They also get a constant stream of useful information. Natural traffic will increase as more people become interested in your app. This will increase conversion rates and help you grow your brand. Hire a Ui/UX designer that is experienced and will ensure your mobile app is user-friendly.
Critical Components of UI/UX design
There are core components of UI/UX design, which are as follows:
A website or application’s information architecture is called Information Architecture (IA). It would be nice to know how the platform will function and reach out to different content sections. You can say that they study the content within your forum to make your audience feel like they are surfing on a beautiful platform.
Dull and straightforward websites or apps kind of look bland other than interactive platforms. Whatever you do on those platforms, something will happen with their UI design that adds a spark to your customer’s minds, making them feel good. Designing how users interact with a product or application is known as Interaction Design. An interaction is composed of various factors, including aesthetics, color, font, icons, images, motion, sound, space, graphics, etc.
It comes under user experience in which you gather information and feed on your customers about the platform’s usability and navigation. Whether they are facing any problems regarding finding content or moving from one page to the other. After that, you change according to your customer’s satisfaction.
It is a prototype of your platform through which you can test your website and app to know if it is working fine or not. Does it need any changes or extra addition? Before the launch, it’s the best and cheap way to check the functionality of the platform.
Now all your previous effort will be waste of time and money if your website doesn’t look great. You’re first impression matters because people always look for beauty. From a brand point of view your UI design establishes an image in your customer’s mind, it does affect everyone’s minds and helps in conversion. So cool graphics, images, fonts, and buttons do play a crucial role.
Now that you are aware of the UI/UX components you may be curious about the entire cost of this process.
Cost of UI/UX design
The cost of UI/UX designing is around 1000$ to 4000$ in general and in some cases, it goes beyond that cost revolves around the amount of research, complexity, and usability of the design, super-rich graphics, fonts, and images, etc. To know more about what we do in each step of UI/UX design that affects the cost then check out this article.
- Importance of Content Marketing
- Different Content Marketing Strategies
- Content Marketing Strategy
Content marketing services involve planning, creating, distributing, sharing, and publishing content to reach your target audience. In addition to boosting sales, engagement, run, and branding, social media can increase brand awareness.
Our SEO team helps you in
- Content Planning
- New Blog Ideas
- SEO Copywriting
- Create Content Calendar
- Press Release
- Article Writing
- Influential Infographics
Businesses should provide valuable content to their customers, leads, and audience members. Additionally, content should be presented in a natural, organic manner rather than being interrupting. Marketing through content is a way for businesses to achieve this, whereby they amuse, engage, and attract their target markets.
You can accomplish that by focusing on effective content marketing. As a result, you can improve conversions, boost brand awareness, increase revenue, establish yourself as an industry leader, and more.
Importance of Content Marketing
- Inform your prospects and leads about the products and services you offer
- Conversions will increase
- Increase customer loyalty by developing relationships between your business and your customers
- Describe the challenges that your products and services solve for your audience
- Make your brand feel like a community.
You set expectations for how you should create the content you wish to produce with a content plan. It will also outline how the content will contribute to your content strategy and create the content.
Your content plan supports your marketing efforts and enables you to communicate with customers at all stages of the buying cycle.
Learn more about the content marketing funnel in our guide to customer journeys. By using the content plan given by our experts, you will be able to create your content marketing funnel.
New Blog Ideas
Content like blogs is popular for generating traffic and attracting leads for your brand.
The task of consistently producing original and high-quality content is time-consuming and labor-intensive. Our team is expert in handling such studies, and we have a couple of high-quality content writers.
It is a worthwhile investment to create blog content that will help your business build a relationship with its audience and target customers who may be interested in your products.
A professional copywriter can optimize a piece of content to appear on search engine results pages in an enhanced manner, and this is referred to as SEO copywriting.
Well-written SEO copy is suitable for users as well as for search engines. SEO copywriting is necessary for your business for three reasons:
- We want to attract the most qualified traffic for the least amount of money.
- You can build trust by providing your audience with the content they are seeking.
- We want you to make actionable purchases (download your app, subscribe to your podcast, etc.) and convert them into customers.
Create content Calendar
If you work alone or as part of a large marketing team, your content calendar will help you organize your marketing strategy effectively and save time.
How do you develop engaging content ideas, and what is the best method and strategy for creating one?
You can count on us. We will build an amazing content calendar for your business.
Importance of Content Calendar
- It saves lots of time.
- It reduces mistakes.
- It helps to be flexible in collaboration.
- It helps you in improving your content quality.
Although digital media is prevalent these days, press releases remain immensely important. You send out a one-page announcement whenever a really big event in your business occurs, such as launching a new product.
An excellent press release can enhance the image of your company and create a positive buzz. Is there a way to do it? Yes, it has, and that’s why we are here for you.
A blank page is nothing new to some people. In other cases, it’s simply impossible.
It’s important to remember that finishing an article is more than typing in a few paragraphs. Creating content that is well-researched, appealing, and performs well in search engines is more than likely to take a little bit of help.
Our job is to help.
Different Content Marketing Strategies
What can create content in many forms, and also there are different ways to distribute it. The following methods are
It is a common method that is almost used by all businesses. It is quite a convenient way to tell your customers about the product and clear all their doubts.
It helps create loyal customers who keep in touch with you and update you with everything, and then it makes more conversion rates and high sales.
The purpose and topic of a blog can be very creative and offer a lot of scope for creativity. You can add social sharing buttons to your blog, promote other content, and integrate product information using a blog.
Social Media Content
Social media marketing has increased in popularity among businesses as the global user base on social networks reaches over 3.6 billion. You can create and share content on each platform in several ways (e.g. photos, live videos, pre-recorded videos, stories). You can choose numerous platforms (e.g. Facebook, Instagram, Pinterest, Linked In, Snapchat).
- Facebook is mainly used to run ads of the products.
- Instagram is used to accumulate followers by educating them about your products and services.
- Twitter is used to provide the latest news about your company.
The results of a survey conducted in 2020 suggest 49% of 12-to-32-year-olds in the U.S. consume podcasts at least six hours per week. Thus, a variety of media outlets and businesses have begun to produce and share podcasts.
A podcast topic can be anything you choose, so it gives you a lot of freedom of expression. Furthermore, you manage other factors about the podcast, such as the frequency of episodes, who appears on it, where it is advertised, and how long the attacks are.
You can reach out on popular audio platforms like Spotify to promote your products through popular podcasting channels.
Many people are not interested in text content format, and they look forward to video content. It also makes it easier to explain the model or working principle of your business through video. It also gives you a chance to be a creative storyteller.
If you cannot create video content by yourself, you can sponsor some video content creators who can feature your product in their videos. So your brand integration and their storytelling both of these things will reach your target audience.
You will have to do proper research about these influencers and check their target audience and engagements to get the most out of your promotion campaign. Many influencers can promote your product in the most creative way that will be more appealing than the rest of them.
Information in infographics is easy to digest due to its visual appeal. It helps in certain things like
- Summarize a topic in a few sentences
- Provide a detailed description of a complex process
- Data from a survey or research study
- An extensive post or report needs to be summarized.
- Consider several options and compare them.
- To make people aware of a particular issue or cause.
An infographic is a good way to explain something difficult to explain through words alone quickly.
Infographics are useful for marketers in the following ways:
- A one-pager that displays your company’s achievements will showcase your business’s accomplishments.
- Newsletters are a great way to deliver news, demonstrate thought leadership, or showcase new products or services.
- The course handouts or online courses are improved.
- Social media marketing to drive interest. On Instagram, you can share snippets, and on Pinterest, you can share the whole infographic.
- You can make an infographic by rounding up the information. Write a blog post around the infographic that includes quotes from influencers.
- Prepare a whitepaper or ebook that summarizes the key points.
Content Marketing Strategy
Before running a content marketing campaign, you will have to make a plan, road map, or say a strategy. Without a solid documented plan, there is a greater chance of failure.
You will have to understand the requirements and needs of your business. So make a list of questions before making a road map of content marketing for your product. You will have to consider things like
- What are the problems that you are trying to solve?
- What are the outcomes that you want to gain after content marketing?
- Make your budget for content marketing.
- What will you do if you and you get an emergency between your content marketing campaign?
- How will you execute each strategy, and how much time you can afford in doing that?
- How often do your customers come again to take your service and product?
Ideas and Innovation
- Identify your current marketing strategy and research your competitors. What kind of strategy are they following?
- Where do we want to take our brand? How would you describe the “call to adventure” for our product?
- It needs to be done, so why hasn’t it been done?
- As our brand travels this path, who will guide it?
- How do we propose our new idea? What will our audience’s experience be like as we prepare to step into this unknown?
- To achieve our goals, with whom should we align our brand? Are there any people who criticize the board?
- How will our brand ultimately be able to accomplish its goals?
- How are we going to differentiate ourselves once our brand has been changed?
- Could we face any new challenges now that our brand has evolved? What is our strategy for moving forward?
The first thing you need to do is define your sales process, which is how you observe your consumers’ behavior
Market and sell your products through your efforts. The following steps can be called whatever you want, but they identify customers who:
- Know nothing about you
- Know something about you (lead)
- Are you interested in what you have to offer (subscriber)
- Compare you to other solutions (prospect)
- Could you do what you want them to do (buyer)
You build your content segmentation after mapping out your funnel
Your sales funnel, and your personas are mapped out. As soon as you have your grid, you can begin to fill it in
Content items you already have or new ones you create. Exercises like this are beneficial in that they can often reveal patterns of behavior
It either has a very light or a very heavy content marketing component.
In the next step, you overlay your sales and buying processes to understand them better.
It is important to have content you already have, as well as content that you need. The purpose of this piece is to assist you in delivering.
It is important to deliver the most appropriate content at the right time to the right persona.
There is no need to map or develop content to this degree, nor should you implement
Every product or process should have a content segmentation grid. Nevertheless, here are some questions to consider for key segments:
- Do you have any suggestions for what language we should produce this content?
- Which device will be used to consume this content (device, channel of access)?
- Then why does this channel make sense for this kind of content?
- How would we like them to use the content?
Your next step is to identify which stories you want to tell, which are your content pillars.
In theory, this seems like a great idea, but it is very challenging for many companies to determine how to develop these stories.
Developing your brand’s stories doesn’t have to be hard or fast, but you can look back and prepare yourself by reviewing classic storytelling and structure.
A hero’s journey adapted from Christopher Vogler’s work for developing a brand journey for content marketing appeared in Managing Content Marketing.
The following is a framework, not a “to-do” list or template. You can use the structure to tell the story or use it to discover what is missing from the existing account.
I am not using a template to tell the story. A unique story to you, your brand, and the experience that you want to produce is an important distinction.
We have explained everything about content writing now, and you have to decide whether you want high quality for your business or not.
Can you do content marketing by yourself?
If you are a professional content writer, you will understand that content writing and marketing are not just about paragraph writing and posting. It is a time-consuming job, and you will have to focus on your business too.
Also, you will have to spend money on premium tools. So it will be a good option to leave marketing for an experienced expert.
Difference between a freelancer and SEO agency
You may think hiring a freelancer for content marketing will be affordable. Still, only an experienced freelancer will be able to provide good quality work, but their charges are also high compared to others, and he/she will be alone. So they can provide both quality and quantity in a decent package.
Looking for a commercial business logo or personal logo design? Or You may be curious to know about this term. There are many things related to brand design or personal logo design that you should know before buying or making a logo for yourself. Continue if you want to know How logos affect the brand identity and personal branding.
Also, you will get to know the things which you need to take care of before creating a logo.
What is Brand?
In short, Brand is an experience and in some cases a means to show class, status, taste, or personality. Aside from all that, the biggest thing that a brand possesses is trust and credibility.
Let’s just take an example of any big brand like Apple, Nike, or McDonald’s. These three brands are one of the biggest brands in their own Industry category.
The Apple brand is known for its premium quality, great performance, and excellent design. In spite of being very expensive to buy into this market, the company still has a lot of customers because they have had an amazing experience with one or more Apple products in their lifetime as well as showcasing someone’s status when showing off what you own.
If we have to summarise this whole experience and give identity or symbol to it then we make a Brand Logo. So that it can represent the company and anyone with just one look can tell the person is using an Apple product.
Same way every other brand has a logo to represent themselves.
What is a Brand Identity?
You can carry your brand promise in every form of communication: from taglines, messaging, and advertisements to social media. You’re never too subtle or explicit with this important message!
A brand is a concept or image that people associate with a company. It can be practical (e.g. “the shoe is lightweight”) or emotional (“the shoe makes you feel powerful”), and it can also include visual identities that are used to market products/services by brands, messages through advertising, and logos.
How we see each other’s faces varies depending on our social status. This can affect how powerful one feels when interacting with them.
The human brain is a powerful organ, and branding has the ability to shape our perceptions due to how susceptible they are. We need it because without meaning or order in life we feel lost with no sense of direction when all you can think about is what is happening around us but nothing makes complete sense so there must be something more underlying this chaos.
A brand becomes an extension of yourself that lives alongside your soul; where its purposeful intentions guide every aspect from design down into creation, telling stories through visuals while never forgetting why it exists as part.
Why do you need a commercial business logo?
You may have got a brief insight into a brand identity and understood the importance of branding, Now to summarise everything this section will help you in understanding why you need a logo for your brand and business.
The logo is a representation of your business name and the way you see the world. It communicates the name and creates a symbol that represents your vision in the world. The visual identity of your brand is crucial (what people see).
Making your brand memorable and encouraging brand loyalty are two benefits of a memorable logo. Your logo needs to be memorable. How do you do that? Symbols have meaning. Why? Creating a brand is all about connecting your core beliefs, values, and mission with the world. Not your logo, but what you offer people will remain in their minds.
Graphic designers and people who love design are usually the ones who care about your commercial business logo. The brand they support and their experience is more important to them. Having a professional design isn’t enough. The phrase conveys something deeper as well.
Importance of brand design
The human brain tries to avoid randomness as it is difficult to remember. On the other hand, it always looks for patterns and combinations which makes things easier to remember.
So you can understand the fact why I’m telling you to follow a design or you can say a theme for your business. Then it will be easier for the people to click in their mind about your brand just by looking at your product cover, posts, banners, etc. A beautiful design calms down a person’s mind and that’s why companies focus on their UI/UX design to establish their brand. There are many benefits of a good UI/UX design that you should know.
Things you need to take care before logo design
You can just approve of any logo design you get because it involves risk on its own. Although it may sound like an exaggeration, there is a lot to be true. Designers who are the best are well-aware of the most common mistakes in designing logos. This is mainly because they have made them at some point in their careers and are now able to spot them before they happen.
Logo design mistakes are more common in some categories than others. You can avoid these mistakes by observing them in action when designing a logo. To help you avoid common mistakes in logo design, we’ve compiled a list of the top five mistakes. You are not alone if you’ve already committed one of these mistakes. You are not alone if you want to learn how to avoid them.
- Don’t use old-fashioned logos that used to be in the 1980s, those logos were like complex information in terms of pictures.
- Don’t use logos that have too much detailing in them because during times of expansion in a big billboard it will be difficult to put them there.
- Logos that aren’t consistent with the brand’s values could be equally detrimental for businesses. Although these logos are great, they don’t represent the companies that they represent. They look more like brands with different names or even from a different industry.
- Your logo can either make or break your brand. Logos are a great way to communicate your company’s identity. They can be used in a variety of shapes and colors.
What people usually mistake is they don’t consider that their brand can be reshaped or expanded so packaging may change, new modes of advertisement will come into play. Changing the logo not only just costs lots of money but also can affect your customer’s mind.
There are many fraudulent graphics designers in the market who offer cheap logos and many of you would think why to spend more on just an icon but that icon involves too many costs around your business that you can’t ignore.
Cost of Logo Design
There are too many options available in the market and it is difficult to choose one. When it comes to logo design there is too much contrast in logo design price range.
You can see the difference in cost when you look at the professionals (more than 5 yrs of experience) charging very high, a freelancer or any newbie and you have seen some local company who also offers logos at a cheap price.
Why is it so? Why is there so much difference between them? As we have discussed Commercial logo design involves too much risk and you can’t afford to change your logo again and again. That’s why a research part comes in because logo design is not about only making a piece of art, it has many things to consider and case studies play an important role in it.
The major cost in logo designs revolves around the amount of research and case studies. It doesn’t matter if the logo is simple or not. I have discussed these two cases below.
If you have a local shop or a small business and are not expandable, and you aren’t thinking of large growth and scaling of your products/services at a different place then the risk involves in that is almost negligible so you can go for a newbie graphics designers or the agency who is giving a logo at a cheap price.
But if you have a great startup idea and plan to scale everywhere then there is too much risk involved because you have to choose your brand icon that will represent your business everywhere. So you may go for a graphics designer that understands everything well both from the art and business point of view. They will charge more but it will be worth your money.
Role of Graphic Designers
Graphic designers are essential to the design of business logos. No matter if it’s Apple or Tropicana – it was the graphic designers that created a logo that communicated a brand message. The logo is an important component of marketing a brand. Using the correct combinations of symbols, colors, fonts, and fonts, these professionals can make a logo that matches your business. The importance of symbols in logo design has been overlooked despite the focus on colors and typography. Indian logo design companies should be capable of delivering designs that can positively affect a company’s success.
Logos are crucial for representing a company. It is an important symbol that establishes the company’s identity.
Understanding of Clients brief
If you look for a graphics designer at a local level, he/she might not ask you proper questions as they lack experience from a business point of view. They don’t even prepare a decent client brief which is very important to work further on the project.
The client brief is an important document that gives you and your team everything they need to meet or exceed the customer’s expectations. It is more common for larger clients to expect it. However, smaller clients can benefit from reviewing the guide before they meet with you. This will allow them to present a concise pitch process and ensure that their team is professionally onboarded when they work together on future projects. It will ensure that everyone is clear about what they are getting into prior to starting work. This will prevent any surprises later on.
The client brief focuses on the whole picture and identifies the business problem that the customer is trying to solve. This could include strategies for digital advertising, PR, social media, listing management, and many other marketing initiatives.
Client briefs are the basis for the proposal. It includes information about the website design, goals, and expected return on investment. Clearly, there are differences between the two types of documents. There are more details covered in a proposal than in a client brief (such as brand colors and the number of pages, SEO strategy, and content responsibilities).
Although the content of a client brief will be different from that of a web design proposal, there are certain structural elements that can appear in both types.
Logo design Package
When you purchase a logo design package make sure it includes these things other than logo files in all formats that will help you to use your brand logo in a perfect way.
In the logo system, your logo should account for all scenarios like how it will be represented fully with symbols, text, and tagline. In the second scenario, a standard one without a tagline, Then you will also have to use text and icon-only logos at some places. Also in tags and banners form.
Stylescape is necessary to showcase your brand and embark an image of your brand in your target customers mind. Stylescape also tells a lot about your target audience as it is made to represent them as a model in this brand representation. Stylescape is made after doing your target audience research.
After the final logo, you will need a brand strategy to use it everywhere on the internet and if your product is also available offline you need to use your logo in packaging and banner. All these things cannot be taken lightly if you want a premium outcome of your commercial business logo. While making a brand strategy you will have to work with the social media management team too. If you are eager to know more about how to use a commercial business logo on social media click here
- Cost to Build a website in India
- Factors that affect the cost to build a website
- Importance of Building a good Website
Especially if you are willing to know the cost to build a website, there are lots of options available for companies to market their brands online. Businesses can either build and maintain websites themselves or outsource the work if they need assistance with design or development – but what should you expect?
Website building costs vary depending on whether it will be an internal project versus one designed externally by professionals who are experts in both user interface technologies as well as search engine optimization techniques; another factor is routine maintenance which ranges anywhere from around 100 dollars/month up into six figures annually!
Cost to Build a website in India
If you compare the cost of building a website in India as compared to the US, it is very low. In the US, website building costs around 2,000$ to 10,000$ from scratch to end and some of them charge more than that which includes both designing and building.
Whereas in India it can cost around 200$ to 2,000$ depending upon the website whether you need a simple one or a dynamic one.
Factors that affect the cost to build a website
To help you understand the development process better, we will show you the main elements that add to the total cost to develop your website.
The project’s size
The dimensions of the project will determine the cost to develop your website. You can make your project:
Simple initial web and face-to-face (1-10 pages)
This first case includes web pages for startups and new businesses. It also includes simple websites for projects and businesses that do not require complex programming or customization. The total number of pages is no more than 10.
These cases require that the website be designed in a way that makes it easy to expand the site with new content and services.
Small Business Website (10-20 Pages)
Cost : 500$
This page is often an evolution page that is a revision or extension to the first web page. It has a maximum of approximately 20 pages.
These web pages are without the development of special sections or design customizations. If they do, it would be easy to program.
Medium Business Web Page (20-40 Pages)
Cost : 1000$
This Web page is for companies that rely on e-commerce. Even if they don’t have an online shop, a large part of their sales process is initiated through the Web site. It could offer a complete Web catalog of all products the company sells or an advanced system for requesting budgets.
You must have smooth communication between the Web designers and the web pages to create a page that is both large and complex.
These cases are why it is highly recommended that you hire the maintenance and web design service.
Large Corporate Web Pages (40-50 pages)
This last case would involve large web projects for companies that have great activity online and where their primary sales channel is or wants to become, via its website.
In this instance, we’d be referring to the visible face of the user: your next client. The website design is undoubtedly the most crucial development. It is how we differentiate our offer from other offers on the internet. Your competition.
How many unique designs does your project require? example
- 1 Design for Homepage (Home).
- 1 design for product page
- 1 design for a blog entry
- 1 design for the contacts page.
- 1 design for the page of a special service
The designer will need to spend more time creating unique designs or views if you have multiple pages within your website.
However, if your pages are identical or very similar in structure (despite the fact that there is a large number of pages), then the designer will work faster and more efficiently so the cost of the project will be lower.
Integration of SEO
SEO is a key consideration for any Web developer. By default, SEO optimizes the Web page to allow it to rank well in search engines such as Google, Bing, and Yahoo.
However, the company needs to be advised to optimize new content for its website at the search engine level. Otherwise, it will slowly reduce the optimization that it did in its time.
This service has a price of its own that you can choose from in one of our SEO Packages.
Integration of databases
To solve problems in integration, you need to have great technical knowledge. Develop and Integrate the Database within your Website will increase your Cost for developing your website.
The functionality of ecommerce
Integration of eCommerce functionality comes with a lot more: Security, payment gateway, cookies, LDAP, and the ability to link this new functionality with all users, products, and other functionality that existed before.
This will result in an increase in the overall budget for the website, which will have a significant impact on the budget.
Domain and Hosting
Initial Investment on a website is in purchasing a Domain Name and a Hosting service for your website. There are many hosting services providers which cost around 200$ to 400$ annually which includes SSL certificate and business email.
For domain names, it varies. There are many options that you can choose according to your business and it can roughly cost around 10$ to 50$ annually.
You should consider your decision to develop your web project as an investment in the medium and long term. Getting things done with the agency responsible for your project’s development will result in a profit in the very short term.
It is crucial to choose the right web developer. This is because you are not choosing just the team to build your website. You are also choosing the team to get the best out of your business and to work with you to make it a success.
Importance of Building a good Website
Your audience gets their first impression of your business from your website. Your business will be evaluated within seconds. The first few seconds of your presentation should have a positive impact on your audience.
If your website is unappealing and outdated, your audience will instantly have a negative perception of your business. They will leave your page if they don’t like what they see on your website. It means that they’ll abandon your page and go to a competitor’s instead, meaning you’ll lose out on potential customers.
Creating a web design that reflects your brand’s image is crucial. Whether your audience visits your site and learns more about your business is often determined by the perception they have of your brand. A well-designed website will keep visitors on your site.
Great UI/UX design
Any business’ primary goal is to grow its sales and business. UX/UI Design is crucial in reaching this goal. UX/UI Design improves user experience and customer satisfaction, which ultimately leads to increased use of the particular application.
Users have many options and choices for products and/or services they can choose from. This means that the time it takes to get their attention is very short. You must make sure you hit the bullseye quickly.
User Experience Design and User Interface Design ensure that consumers feel comfortable with your website or application as well as learn how to use it. As a measure of your site’s success, you should look at the traffic it receives. To Understand more about UI and UX design Click Here.
The average American spent 4 hours a day on their smartphones in 2020. 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate; consumers rely heavily on their mobile devices not only for entertainment but also to research and buy products or services. Due to this, you should focus on optimizing your mobile site to maximize the online success of your business. So it will also lead to an increase in SEO Score.
If you want to check your website whether it is a mobile-friendly website or not, Check this website of Google
Consumers are likely to move to a competitor if a website takes too long to load, according to a Global Report. A slow website frustrates 60% of consumers, compared to a down website (23%).
It’s great to listen to a 100% SEO Guarantee, but is it possible or not – let’s talk about that.
- What is a 100% SEO Guarantee?
- Reality Of Guaranteed SEO
- SEO and Rankings cannot be controlled 100 percent
- SEO Companies that claim 100% SEO Guarantee
- Is it Possible to get a 100% SEO Guarantee?
- Threats of Black Hat SEO
- There is no single SEO strategy that works for every business
- Reality Of Guaranteed SEO
What is a 100% SEO Guarantee?
Almost everyone looks for SEO services while starting a website and while searching SEO they come across SEO agencies, companies, or freelancers who offer or claim a 100% SEO Guarantee. I’m sure you also have seen these.
Guaranteed SEO offers where they claim that they can provide any Specific results you want for your website. It can be either a certain number of traffics or ranking on the top of Google for any particular keyword.
Not only that, they will guarantee you a fast result after performing an SEO Optimization. But the fact is they will not let you know what kind of tactics they are using.
An SEO guarantee company may offer free SEO work for a limited time, your money back, or another incentive if they don’t achieve the targeted result.
Reality Of Guaranteed SEO
There are lots of factors that determine a website’s ranking. It cannot be controlled by SEO only. Even Google said that there is no guarantee of SEO. No one can claim that they will rank your website on no. 1; if someone is offering you that, don’t go for it.
Here are the things that you should learn before choosing an SEO company
However, selecting an SEO company that offers guaranteed SEO services may result in mediocre results or even excellent mismanagement of your business’s rankings.
Search Engines like Google warn everyone not to fall for this and explained everything in their Documentation; no one can guarantee Google’s #1 ranking.
Do not hire an SEO who promises to guarantee rank, claims to have a “special relationship” with Google, or advertises a “priority submit” to Google. You cannot submit to Google with priority. Google only accepts URLs via our Add URL page or through a Sitemap, which is something that can be done on your own for no cost.
You should never have to link to an SEO. There’s no need to hire an SEO whose primary method of promotion is “free-for-all” links, link popularity schemes, or submitting your site to hundreds of search engines. There is little to no impact on your ranking in the major search engines from these exercises, at least in a positive way you would consider.
SEO and Rankings cannot be controlled 100 percent
Can you trust someone with your money for the outcome that they can’t control? Not. Even the employees of google cannot manipulate the search engine rankings.
Your ranking can be affected by external factors like product reviews, geographical region, bad reputation, and many more.
Although SEO agencies cannot directly affect rankings, they can affect organic rankings. Expert SEOs can determine what’s needed to rank and make the necessary changes more quickly and efficiently than others. SEO professionals cannot manipulate SERPs overnight, especially if they are promising results within a short period.
SEO Companies that claim 100% SEO Guarantee
The agreements of search engine optimization firms often have tricky terms that allow them to deliver on their promises, even though their SEO services don’t help businesses reach their goals.
Keep Track of your invested money and their SEO process
Several search engines, including Google, include pay-per-click or pay-for-inclusion results in their regular web search results, whereas Google doesn’t. SEOs may promise that they will rank you highly but instead place you in the advertising section of search engines. Several SEOs use simultaneous price changes to create the impression that they control other search engines and control their position.
As Google’s advertisement is clearly labeled and separate from its search results, this scam cannot be run. Still, you should ask any SEO you’re considering which fees apply toward permanent inclusion and temporary advertising.
Is it Possible to get a 100% SEO Guarantee?
Let’s be real; it’s not possible to get the exact result you want, exact in the sense of no. 1 ranking or a considerable amount of traffic. But SEO services can help you in many ways in indexing your website on the Search engine. That will eventually rank your website up depending upon the progress, reputation of your business, and other high-quality organic backlinks.
Choose your SEO company wisely
Do some research on the industry while you consider whether to hire an SEO. A search engine like Google can help you do that. Google does not comment on the names of specific companies, but we are aware of SEO firms that have adopted practices that violate accepted business practices. Be careful.
Threats of Black Hat SEO
A common scam is using “shadow” domains to honest users to a site through deceptive redirection. The customer can pay the SEO to create a competing website. In many cases, the SEO owns the shadow domain, which insists he is working for the client. Consequently, the SEO may direct the field to another or even a competitor’s website if the relationship ends.
Place “doorway” pages with keyword content on a client’s site is another illicit practice. A wide range of keywords is rare for a single page. Consequently, the SEO says, the page will appear in more queries. Therefore, this is inherently false. These doorway pages are even more insidious, as they frequently contain hidden links to the SEO’s other clients. Such doorway pages drain a site’s link popularity, and it is routed to the SEO and its other clients, which can also include sites with unsavory or illegal content.
You should be cautious if a company keeps its plans vague or is secretive
Whenever you are unsure, ask for explanations. SEOs creating misleading or deceptive content on your behalf, like doorway pages or “throwaway” domains, can cause Google to remove your site from its index altogether. The final decision lies with you.
You are responsible for any actions taken by the company you hire. Therefore, you should verify exactly how they intend to “help” you. Ideally, an SEO should explain all the changes they are making to your site if they have FTP access to it.
A bad SEO strategy can damage your business
The idea that SEO services are guaranteed might seem attractive to you. What if the company doesn’t meet its promises? Would you not be able to leave it if that happens?
If your site was penalized or slowed down by the company, it may take some time for it to recover from the damage.
If SEO agencies are found to use black-hat tactics, Google may penalize websites associated with them. The recovery of these penalties can be complicated and time-consuming. Getting back to the top of Google’s search engine results may take a bit of time.
Inexperienced and poorly skilled SEO companies may have an adverse effect on your rankings. Consequently, you could lag further behind your goals. Even if your rankings don’t decline, losing customers is possible if you have wasted your time and effort.
If an SEO company promises to lock you into a long-term contract, you should avoid them. To know more about SEO companies and can check out here.
There may be little benefit from SEO guarantee rankings
SEO guarantee is offered by several companies with some unclear terms. Their SEO services help you reach your business goals even when the actual results do not match their promises.
SEO companies offering SEO guarantees generally insist on choosing the keywords themselves. Therefore, they are able to select keywords that they know search engines will rank well for. If you use these keywords, you may not get qualified visitors, which would be detrimental to your business.
The ranking isn’t the only aspect of SEO. Your website will receive more conversions if you target the right keywords.
It is possible that SEO agencies that don’t deliver as promised may use methods to make money regardless of their performance.
If they fail to fulfill their promise, they might offer to do the work at no cost. The company can still keep your money if it fails to deliver the results it promised. Due to the fact that they are not paid and will not put much effort into your SEO, they may not be able to retain you as a client.
There is no single SEO strategy that works for every business
You can’t apply one SEO strategy to all websites. Rankability depends on how competitive your industry is, where you are located and how popular and important your target keywords are.
The offer of the same SEO guarantee to all clients indicates that the company does not take individualized needs into account. Your SEO strategy should be tailored to match your business’s needs and goals.
A SEO agency cannot offer guarantees, so how do you choose one?
These aspects are important when looking for an SEO agency that can aid your business in reaching its goals.
Choosing an SEO company should be based on getting to know your company and the industry. Among other things, we will interview you and conduct research. During the interview, they should ask your company about its goals, challenges, and requirements.
Using this information, they should then create a customized strategy for your business.
Ecommerce SEO services
Why do you need Ecommerce SEO Services? Only 2.86% convert to purchase on eCommerce websites. That’s the reason you should look for more traffic on your eCommerce website to get more conversions. Many eCommerce websites run google ads to get more visibility and traffic, but it costs lots of money.
That’s why you need Ecommerce SEO Services to rank on the first page of Google so that people get to see your eCommerce website first and click on it. This way, you will be saved from spending money on google ads.
Ecommerce SEO Services: For whom?
Our Ecommerce SEO services focus on
- Starting-ups and small businesses need help with search engine optimization strategies but are not sure where to start.
- Local offline Stores that want to create an online presence with their SEO-friendly websites. SEO India Inc also helps in making SEO-friendly eCommerce sites.
- From product descriptions, landing pages, about pages to all social media handles. SEO India Inc provides an entire road map to follow up on your SEO journey
Ecommerce Business Challenges
All kinds of businesses have to face some problems or challenges, and eCommerce also has its digital challenges like
You want to reach out to the people who are genuinely interested in buying or products or services, or you want people to land on your website, which converts. Having massive traffic is not necessary, but having the right traffic is way more profitable than that.
The customer has lots of options to pick from, and people do some research before buying any particular product, so how would you ensure that the person likes your eCommerce store to buy that specific product.
It depends upon the customer’s search intent, whether he lies on the top of the sales funnel or at the bottom. That’s why SEO India Inc is here for you. We will determine and understand your customers’ exact search intent keywords and rank your website to your target customer.
One of the biggest challenges is to outrank your competitors and gain more traffic and sales on your website, and it can only do when your website ranks on the first page of google.
What our team of SEO experts will do for you is analyze their product page, their marketing strategy, and the variety of content they are putting out on the internet. How are they approaching their customers on social media?
Afterward, we make sure you stand out. By using distinct colors, providing superior functionality, or making the user experience pleasant, it is possible to achieve this. Finally, be sure that the items or services you provide are relevant and unique to your customers. Then Our company’s job will be to showcase your product before your target customers before competitors.
Running Google ads has two aspects one better keyword and per month budget for PPC. Google offers its AI algorithm to make an advertising strategy for you, but it should not rely exclusively on a machine perspective. It should be more nuanced as Humans have a better understanding of other humans than current AI. SEO India Inc offers a PPC marketing strategy. Click here to check.
You are trying to grow your business, and you want more leads.
The problem is that you aren’t getting any traffic from social media, even though you are spending hours every day on Facebook, Twitter, Instagram, and LinkedIn. You have tried everything possible by creating posts, stories, and ad campaigns, but nothing seems to work for your business.
SEO India Inc offers a full range of services, including Social Media Marketing which helps businesses get higher visibility on the internet with our social media marketing services like Facebook Marketing service in India or Twitter Marketing service in India.
We will optimize your social media pages so that they can quickly appear by Google Search Engine Result Pages (SERPs). Our team will make sure to enhance the visibility of your business with posts, stories, ad planning, and more! With our top-notch digital marketing strategy, we can help you get better results than ever before!
Migrating your website to a new server can be scary. You don’t want to lose traffic or sales, but you also know that your current hosting service isn’t the best. When your website goes down, you lose money. And when it’s slow to load, customers leave before they buy.
Your site is the backbone of your business, and its health directly impacts revenue. But if it isn’t up and running at 100%, you can kiss those sales goodbye!
Our SEO India team is here for you when it comes time to move your site over to a new host. We’ll ensure that everything goes smoothly and without any hiccups so that you’re not left worrying about lost traffic or revenue during the transition period.
If you need help in moving websites from one server environment over to another, turn to us! Our experts will handle all of the technical details involved in getting your site moved over quickly and efficiently while keeping things running smoothly throughout the process – no matter how long it takes!
Our team has years of experience with all kinds of websites and server setups. We have helped many businesses migrate their sites successfully without losing any sales or traffic! We know what works best for different industries, so we can make a plan to keep your site healthy while increasing speed dramatically.
Process of Ecommerce SEO
One thing is common for all kinds of websites during SEO, ensure, i.e., Research – Keyword Research and Competitor Research. The same goes for eCommerce SEO services. In fact, an eCommerce business is considered an SEO-friendly website as it has to gain traffic.
Are you searching for the right keywords to rank higher in Google?
SEO India Inc is a company that specializes in helping businesses find and use the best keywords to increase their rankings on search engines. We have experts who can help you with your keyword research, so you don’t have to worry about it.
Our team of professionals will work hard to ensure that you get the best results possible from your investment in our services. You won’t be disappointed!
Our team of experts will help you with your SEO campaign and provide insights into improving your website’s performance. We’ll also give you a detailed report on all the work done, including difficulty level, search volume, competitor analysis, and more! We’re the best at what we do.
If you want to rank higher in Google searches without spending too much time or money, then our services are perfect for you! You can get both short-tail and long-tail keywords that are less competitive but have better conversion rates. Plus, we use premium tools like SEMrush, Ahrefs, SurferSEO, and Buzzsumo to make sure everything is up-to-date.
Action: Contact us today to estimate how much it would cost to rank higher in Google searches!
In the e-commerce business, there are many competitors that you have to look for and study thoroughly. Everyone wants their business to be on top, and in an eCommerce business, the ranking of your website on google decides that factor.
At SEO India Inc, we can plan and build tactics or strategies to outrank your opponents.
On Page SEO
Your product is not ranked on the first page of google search and you are not getting sales because of this.
Our On-page SEO services will rank your website or product on the first page of google in just a few days. We have been doing it for over 10 years now.
You can hire us to do on-page SEO for your website or use our software that will help you achieve top ranks in Google within no time! It’s easy and affordable!
Off Page SEO
Our Off-page SEO Service is an inbound marketing technique that helps search engine crawlers discover, index, and rank webpages based on their content. In other words, it is a process that helps us get high rankings in google by doing some white hat techniques like link building.
We have been working hard for many years to build relationships with influencers who can help promote your business online through social media, guest posting, and other forms of digital PR. By promoting your website we will be able to increase its visibility online among potential customers, improve brand awareness and ultimately drive more traffic towards your site from Google organic results as well as targeted keywords.
Any activity you do on the web to promote a physical business with customers you can meet in person is considered local search marketing. Chains and chain stores are both included as well as small and medium businesses (SMBs).
In the case of businesses that have stores or service locations close to their clients, such as service companies, they are termed local businesses, and they can employ many techniques and skills to increase their visibility on the Internet. Local search engine optimization is also called local SEO. Our Local SEO Services
Local SEO is far from being a one-and-done form of marketing. Instead, it builds on a foundation of clear business information, utilizing a range of marketing practices to turn an unknown brand into a household name in the local community.
Advantages of Ecommerce SEO Services
People these days visit search engines before buying any particular product. Nearly 93.5% of internet users have purchased a product online.
- Online advertising budgets can be reduced with search engine optimization
- Based on your market research, eCommerce SEO can increase your search visibilities of all products
- Building brand value and developing loyal customers can be achieved by a strong team of SEO and social media marketers.
- The creation of natural customers will only happen if you do not rely on push strategies.
- In order for an eCommerce company to succeed, SEO is crucial.
- After a website ranks in the top 10 results of a search engine, SEO effects can last for a long time
Benefits of Having an Ecommerce Store
- It is easier for customers to shop for what they need in a shorter time.
- Sellers have the option to add images, descriptions, price, shipping fees, and delivery dates. Your listing will show buyers what you have.
- Offline stores have too many maintenance charges, and also you need to pay the rent. But on an eCommerce store, it’s so more minor.
- You can promote your products easily on the Internet.
- Your online store be open 24 * 7