- What is Technical SEO?
- Why do you need Technical SEO?
- How can you improve your Technical SEO?
- Benefits of Technical SEO
Let’s understand What is Technical SEO? Why is it important for your website?
Google and other search engines seek to provide the best results for their consumers’ searches. As a result, Google’s robots explore and assess websites based on a variety of criteria. Some elements, such as how quickly a website loads, are based on the user’s experience.
Other criteria aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, strengthening technological components aids search engines in crawling and comprehending your site.
You may be rewarded with better ranks or even richer outcomes if you accomplish this correctly.
What is Technical SEO?
On-page SEO includes technical SEO, which focuses on improving website speed and making it search engine friendly. The practice of ensuring that a website fits the technical standards of modern search engines to increase organic ranks is known as technical SEO. Crawling, indexing, rendering, and website architecture are important aspects of technical SEO.
Why do you need Technical SEO?
It doesn’t matter if you have an amazing UI UX design or well-produced content on your website unless you have worked on Technical SEO.
Search Engines have to crawl through your posts and pages; it has to be rendered and indexed. Without that, your website cannot rank.
But even if your indexing is done, that does not guarantee a good result. It also depends upon many other factors like your site is secure, mobile-friendly, broken links, 404 pages, high image sizes and many more.
How can you improve your Technical SEO?
Nobody likes chaos; all the steps below, from crawling, rendering, indexing, etc., all depend upon the structure of your website. Structure means how you have organised your website.
Do all your pages are easily accessible or visible to the audience. Relatable contents are linked together or not. You may have seen a flow chart with different branches and links. It’s called a flat structure.
Follow the hierarchy pattern while creating your website structure- it should look like Topics, then subtopics, and subtopics of Subptopic.
If your website is small or you post only blogs or news, you don’t have to think much about it because it is independent.
But if you have a product or a service-based website, you need consistent URL tags.
Consistent in that each page should fall under a category or sub-category, making it easier to look for both the viewer and search engines. They get to know where they are and what to look for on your website.
Let’s take an example to understand it more clearly
Suppose there are electronic items
Then you can put the – Electronics as the main category and Products like Home Appliances, Gadgets, and Accessories in the Subcategory then it will look like
If you have a subcategory under Subcategory, then it should look like
It is considered highly effective in Search Engine Optimization. Breadcrumb helps interlink between pages and subpages, making your website structure stronger.
Google also prefers URLs into breadcrumb structure, so you should focus on improving your website ranking.
Crawl, Render and Index
This section will mention the methods that will help you index your web pages on the Google search engine.
First, you have to find the errors and issues on the webpage. Why is it not indexed?
You can get a coverage report for your web pages on the Google search console, So if you haven’t connected your website to the Google Search Console, then do it first.
In the coverage report, Google will let you know which web page is not indexed and why? Then, Identify the issue and fix it.
The second tool you can use for web site crawler is Screaming Frog.
If you have fixed the issue after visiting the coverage report, you can use Screaming frog to run the crawler again. To check whether it has been done or not.
There are few other paid tools in the market like- SEMrush and Ahref
Both of these tools can give you an in-depth report of your website.
If you need someone who can do all that for you with premium tools, you can check SEO India Inc.’s team of SEO experts who can save your time, energy, and money.
Let’s understand one more term in SEO, which is Internal linking. You have learned about the site structure earlier and how few links are connected with the home page, and then there are more pages or posts connected with the other four pages.
That deep pages are more difficult to index, but it does not cause a big issue if you have a good flat site structure where all links are connected with the homepage simply.
The homepage is easy to index, and people on your site can reach out to those deep pages from the Homepage.
XML Site mapping
An XML sitemap is a file that identifies all relevant pages on a website, ensuring that Google can find and crawl them all. It also aids search engines in comprehending the structure of your website.
You want Google to crawl all of your website’s important pages. However, sometimes pages are created without any internal links, making them difficult to locate. A sitemap can help you find stuff faster.
You can check if Google is checking your website or not on the Google Search Console with the help of the sitemap feature.
Google Search Console has this amazing GSC Inspect feature, which allows you to see which URL is not indexed and shows you the indexed one on Google.
It helps you compare, and you will know what changes you have to make.
The same material can appear on any website, especially if your CMS creates numerous URLs for the same page.
It’s the same scenario with thin content: most websites don’t have a problem. However, it may harm your site’s overall rankings. So it’s worth looking for and repairing.
Different tools are available that help you identify duplicate content on your website.
This tool is a plagiarism checker that shows you which part of your content matches different websites.
The same material occurs when other individuals copy your content and post it on their website. It’s not yours. You only need to be concerned about information on your site that has been duplicated from other websites.
This tool scans your site and identifies which pages have duplicate content and update required.
The “Content Quality” part of the Semrush site audit tool will inform you whether your site has duplicate content across many pages.
Apart from that, your website can have the same content on different pages of your site; it is an issue if both pages have been indexed on Google.
To avoid this, you just have to remove those duplicate pages from the index and then everything will be fine. You have to use the “no index” tag on the pages with duplicate content.
And to check again if it is in non-index, run that URL on the google search console.
The no index tag should be introduced to most sites with duplicate content. Or has unique material taken the role of redundant content?
Canonical URLs are ideal for pages with similar content but minimal variances.
If you have an eCommerce site or any service site, you may have the main categories of each product, but there are more identical products with different features available on the site, and each one has its URL.
In this case, you will have to set the canonical tag with your main page to make google understand other variations of products are just a part of the main page.
No one has enough time to wait on your website. In technical SEO, improving your page speed is one of the most important tasks.
Here are a few tips that will help you to increase your page reload speed
Reduce webpage Size
You may have been using heavy CSS code, high-resolution images, caches etc., which causes page speed to slow, but webpage size also affects the website’s speed.
Reducing the size of the files on your site will not work if you have a huge page.
You can check the speed of your site on Page Speed Insights.
Remove third-party scripts
Third-party scripts enrich your website with a variety of valuable features, making it more interactive, dynamic, and interconnected. Analytics, advertisements, social network sharing buttons, and video embeds are all made possible by third-party scripts. Some of these features may be necessary for the functioning or monetization of your website.
Third-party scripts, on the other hand, are one of the most common reasons for website performance issues. During page loading, they’re frequently the most expensive resource. A couple of these scripts may potentially be dangerous to your security and privacy.
A page’s load time is increased by 34ms for every third-party script it contains. However, it’s never a bad idea to check over your site’s scripts and see if there is anything that you can do to remove them.
Benefits of Technical SEO
It Improves Speed
Online sites must now load rapidly. People detest waiting for a webpage to load because they are impatient. According to 2016 research, 53% of mobile internet users will quit a website if it takes longer than three seconds to load. If your website is slow, visitors will grow frustrated and leave, and you will lose all of that traffic.
It helps Search Engines easy to Crawl
Robots are used by search engines to crawl or spider your website. Robots use links to find material on your website. They’ll know what the most significant information on your site is if you have a good internal linking structure.
The robots.txt file may be used to lead robots around your website. It’s a strong instrument that should be used with caution. As we indicated at the outset, a minor error might prohibit robots from crawling (critical areas of) your site. In the robot.txt file, individuals can mistakenly restrict their site’s CSS and JS files. These files include the code that instructs browsers how and what your site should look like. Search engines won’t be able to tell if your site is working correctly if such files are restricted.
The robots meta tag
It is a bit of code that you as a visitor will not see. It may be found in the head section of a page’s source code. When searching for a page, robots read this part. It will tell them what they may expect to discover on the page and what they should do with it.
It eliminates dead links
Slow websites are inconvenient, as we’ve previously established. Visitors may be more annoyed by landing on a page that does not exist than by a slow website. If someone clicks on a link that leads to a non-existent page on your site, they will be sent to a 404 error page. That concludes your well-prepared user experience.
Well Organised and structured data
Search engines use structured data to better comprehend your website, content, and even your organisation. Structured data may tell search engines what kind of products you sell or which recipes you have on your site. It will also enable you to provide extensive information about the goods or recipes.
Is SEO good for websites or not? If you are unsure about it or have some doubts in your mind, then stay tuned for more clarity. I have mentioned all the benefits, facts, and statistics about SEO to clear up all your doubts.
Around 60 to 70 per cent of the marketing people know and state the value of SEO for Online Business growth.
Search Engine Optimisation refers to optimizing all the searches done on Google or other search engines.
But almost 70 per cent of the people use Google for all their queries, and it doesn’t matter what kind of business you have, there are customers all around the world, and you can’t reach out to them unless you’re visible on the Internet.
People search for products, services, restaurants, places, etc., on the Internet. Now, what’s the point of SEO related to all the searches, and how can it help you gain more customers and sales.
Types of marketing
People use different strategies and approaches to attract customers. Each one requires different execution, but we can classify all marketing strategies into two groups:
In this category, you give information in digital content while referring it to your business. Inbound marketing attracts customers, and you don’t have to go there with your piece of content to convince them.
You can create blog posts, podcasts, social media posts, etc., to market yourself while providing your target customers with value. The best part of Inbound marketing is that you can keep track of conversions and engagements of the audience. SEO falls under this category.
In outbound marketing, we reach out to customers with direct advertisements, including any print media like posters, flyers, or banners. People don’t ask for it, or generally, you can say they are not interested to see Ads.
We can also do outbound marketing in the digital form, for example, cold emailing Tv Ads and Internet ads (All Social Media channels). Although you can keep track of Internet conversions and reach, but can’t find out the effectiveness of offline marketing.
Top Benefits of SEO
Target focused Audience/Customers
You don’t want to waste your time, energy, and money on random places or people; despite that, you want to focus where there is a high chance of a conversion. The main point of SEO is to reach out to the people interested in your products or services.
SEO makes sure the visibility goes around the people who click through your site and look out for what you are selling.
People spend lots of money on Instagram, Facebook, and Google Ads to promote their products/services. Most of the time, they also pay influencers or famous blog posts to do their promotion, and all this stuff costs a lot of money.
When you perform SEO on your website, reach out to more people and get a more effective response.
Better Click-Through Rate
SEO works with website content where people are genuinely interested to read and know more about the subject. So they search with keywords and scan through search results that show and the screen and click on them.
When people see any sponsored post or an advertisement, it is more unlikely that they will click.
Beat your Competition
Everyone is moving forward with marketing and branding strategies in this digital world, and the online business makes the most of it.
Some of your competitors may not have made their websites yet, or might some of them have. You have a chance to outplay them, and SEO can help you do that. Better search results rankings lead to genuine organic traffic.
Facts and Statistics About SEO
- Google now controls over 85% of the search engine business. (Statista)
To succeed at search engine optimization, you must follow Google’s guidelines. Visitors will come to your site whether you rank high on Yahoo or Bing, but organisations that rank high on Google are likely to gain the most business.
- Google has 3.5 billion searches per day (Source: Internet Live Stats)
Consumers now conduct up to 70% of their purchasing research online before even engaging in a sales discussion.
Your buyers will be able to do their own research while learning about you on your terms if you rank well in search engines.
- The first five organic results are responsible for 67.6% of all clicks. (Source: Zero Limit Web)
The competitive field is tougher than ever, with more than two-thirds of all clicks going to the first five organic results, and marketers must be intelligent, innovative, and a little bit lucky to get that prime real estate.
- To rank web pages, Google’s search algorithm considers over 200 parameters. (Source: Backlinko)
Google’s ranking algorithm is still a mystery, but SEO specialists all around the world have been building lists (and double-checking them) to figure out what makes SERP rankings tick.
- New Google search results account for 16-20% of all annual Google search results.(Source: internetlivestats)
Because search engine competition is constantly increasing, you must remain alert in your search engine optimization activities. Just because you’re No. 1 now for a term doesn’t mean you’ll be there next month, much less next year.
- Organic search provides the best ROI of any marketing strategy, according to 49% of marketers.(Search Engine Journal)
Organic SEO success is primarily reliant on low-cost or no-cost keyword and schema actions. When done correctly and in conjunction with high-quality material, it can generate a significant amount of revenue and, as a result, a high return.
- When compared to digital advertising, SEO can cut customer acquisition costs by 87.41% on average.(Terakeet)
SEO is much less expensive than other methods for acquiring new clients due to its low cost barriers.
- 70% of marketers consider SEO to be more effective than PPC.(Source: Databox)
With the maturation of digital marketing, it’s no wonder that organisations are improving their SEO skills – and seeing more returns from SEO than from PPC.
Many of the respondents stated that search engine optimization had improved their outcomes (such as traffic, leads, and sales). Others used ROI as a metric to compare SEO against PPC.
- 75 percent of marketers believe their SEO strategies are “very effective” or “very effective” in achieving their marketing objectives.(Source: HubSpot State of Inbound)
Marketers are more confident than ever before in their SEO operations. You risk being left behind by your competitors if you don’t invest in yours.
- The top position’s average content length The article on Google has 1,447 words.(Source: backlinko and Ahrefs)
How long should good content last? Enough to thoroughly respond to your buyers’ inquiries.
However, if you want your good content to rank well, you should aim for around 1,500 words.
- The top Google result has 3.8x more backlinks than the second through tenth positions. (Source: backlinko and Ahrefs)
Clearly, backlinks are closely associated with high rankings.
- Over 54% of search inquiries are at least three words lengthy.(Source: Moz)
Most people aren’t looking for keywords that are only one or two words long. Long-tail keywords are phrases of three words or more.
- The click-through rate for long-tail keyword searches is 3-5 percent greater than for basic searches.(Source: Smart Insights)
The distinction between “SEO” and “SEO statistics” and “SEO statistics for 2022” is long-tail keywords.
- Updating and republishing old blog articles with new material and graphics might result in a 106 percent boost in organic traffic. (Source: HubSpot)
- The headline/title tag was deemed the most significant SEO feature by 36% of SEO specialists in 2021.(Source: Databox)
It’s tempting to spend the majority of your time developing the perfect article copy and then move on. As a result, we frequently consider the headline as an afterthought.
- Google searches for a local company or service account for 46% of all searches.(Search Engine Roundtable)
If your company provides services in a certain region, has many offices, or has a physical location, you should optimise your website to be found by individuals in that area.
- In the previous two years, mobile inquiries for “best” + “right now” have increased by almost 125 percent.(Source: Google)
Include a list of “bests” while thinking about blog subjects your audience wants you to write about.
- In the last two years, mobile inquiries for “where to purchase” + “near me” have increased by almost 200 percent. (Source: Google)
This is crucial if your firm relies on local traffic or has a restricted service area.
- 76 per cent of consumers who look for anything local on their smartphone visit the shop within one day. (Google)
This is a nice reminder to update your Google My Business profile.
- 20. 53% of Americans say they use a search engine to investigate items before making a purchase decision. (Google)
- Organic search accounts for 23.6 per cent of all e-commerce orders in the United States. (Source: Business Insider)
Despite the fact that Amazon and direct brand retail sites still account for the majority of e-commerce activity, your company can and should still optimise to be found in search engines and reach this diverse audience.
- Google searches on mobile account for 58 per cent of all searches. (hitwise)
This is a large amount, but before you go all-in on mobile, have a look at your site’s stats. These are worldwide statistics and may not reflect what’s going on in your virtual backyard.
- SEO Companies for Small Businesses
- We will help you to achieve your goals.
- Best SEO practices for your business
- Benefits of Our SEO Agency
Looking at the price range of top Best SEO companies worldwide, they charge like crazy, making it very unaffordable for small startups or businesses.
Because of that, many people look for SEO services on freelancing websites in search of affordability, but finding the right freelancer is not easy. You can’t be so sure about the person whether they are using black hat SEO or if they will give you results.
So I will clear your doubt regarding SEO services and Good/Bad SEO companies. What you should look for and whom you should avoid getting better results.
SEO Companies for Small Businesses
Good SEO or Bad SEO
First, let’s just understand the difference between Good and Bad SEO services or practices.
Some fellas out there will quickly attract you with their promises of higher rankings and more traffic in a short time. But is it true? Many case studies are available on the Internet where people have shared their experiences. In which they have told how they have fallen into the trap of Black Hat SEO.
There are some serious consequences of Black Hat SEO. You will see a sudden growth in ranking and traffic as long as Google identifies the method that has been used. You can get penalties from Google, and a sudden drop in ranking will occur that can also lead your website to shut down.
So trusting any SEO individual or agency can either gives you a long-term profit or a great loss. But how will you decide or know whether it is good for you or not?
The most common identification of bad SEO services is when someone offers you something too good to be true. They will say something like a 100 percent SEO guarantee, results within a week or month, high ranking, tons of backlinks, etc.; that seems unreal.
Good SEO is a gradual process that will give you long-term benefits; no one can perfect the process or develop the exact formula or theory for ranking top on Google. Changes happen day by day on the search engines so do the requirements.
The Best SEO companies study the market every day and understand the Google algorithm on how it’s changing—then developing a plan takes lots of time and effort. The process will help you to achieve your goals of more organic traffic and sales.
In Good SEO, you will get quality backlinks; effective keywords ranking means you will not rank for random keywords. So be careful before choosing an SEO firm.
We will help you to achieve your goals.
There are a few obvious goals that everybody wants from SEO Companies.
You need genuine traffic on your websites to have more sales, not spammers or bots, and the SEO India Inc team is here for you.
Rankings decide on particular keywords for which your website is showing at the top of search engines. Ranking for any random keyword will not help you because keywords also define the customer’s intent.
We can help you rank higher on the search engine for targeted keywords. We will not guarantee you to rank on keywords of keyword difficulty over 70 and all because it’s not possible. Ranking depends on too many factors aside from SEO.
Wider Reach or visibility
The overall reach will expand after performing SEO on your website, doing all the backlinking, keyword optimization, and social media marketing. Your website will often come on the search results for hundreds and thousands of keywords.
More visibility increases the click-through rate, making people more likely to appear on your website.
Effective and Affordable PPC campaign
PPC means pay per click when you run any Advertisement on Google; it charges you based on clicks. For example, if you want to rank for the Keyword “Red Shoes for men”, you will have to pay the price of that keyword after each click.
Each keyword has its price according to the demand, and everyone is betting so do your competitors. If you are a startup and small business, you must have the budget on the lower side for promotions and marketing.
Everyone has to manage a bit of their money on running Ads on Google. According to a survey, almost 40 to 50 percent of the people on the Internet couldn’t identify the Ads on Google, and they click on them.
So our team will choose the best keywords that are affordable for your business. Keyword planning is necessary for both running Ads and the website.
Best SEO practices for your business
Your benefits are our benefits. Different businesses require different approaches, and we have customized plans for every client depending on their budget, target audience, the scale of their business, and vision.
Here are some of the main SEO practices we will do for your business.
You can’t fight with someone unless you know their abilities and trump cards. Like their marketing strategy, content making strategy, reach, and loopholes.
SEO India Inc teams read and study all about your competitor’s marketing approach, keywords they are ranking for, Social media strategy, etc., so that we can attract more customers to your site and make more sales with the help of our planning.
Some websites rank for certain keywords because of the content on them. So we will have to do website auditing first to filter out the good ones to make it strong, giving us an idea of where we have to focus next.
And we have done our competitor and target audience research, so we know which keywords we must add and focus on. When people do keyword research majority of the people go for keywords with higher search volume, which makes it more difficult.
It doesn’t matter if you rank on the second or third page of Google for that high search volume keyword. No one is going to notice you there. Instead of that, we focus on the keywords that don’t only help you to rank but also there is a better chance of conversions.
Maybe your site is not doing well because the content is not performing on the search engine. Content planning comes under inbound marketing, so people pay more attention to your content for their benefit, and it’s better to engage them on your website to have more conversion rate. Best SEO companies can help you with effective keywords for your content and better structure. SEO India Inc team will help you in result-giving content marketing.
Social Media Planning
The Social Media game is much more crucial these days; big and small companies are now focusing on their branding on different platforms. This new generation is now aware of advertisement and promotion, so the old form of marketing with posters and banners will not work. Entertainment, Creativity, Fun and reward hit everybody; people are now bored and looking for more excitement. So Social media management is one of the most important parts of marketing.
A well-planned Social Media campaign can help you narrate your brand story, inform your customers about new products/services and offers, and engage them daily. Apart from banners and posters, you have to match the vibe of different age groups with video content, stories, trending topics, reels, memes, etc.
PPC/Social Media Ads
Advertisement budget plays a crucial role in small businesses and managing that smartly and effectively needs proper planning, research and execution.
Google ads are focused on keywords, but it does not apply the same in the case of social media ads like Facebook and Instagram.
Google Adwords operates based on search intent, and social media apps like Facebook and Instagram focus on awareness. Best SEO companies understand the customer’s search intent and know-how to Place an Ad with the landing page where you want to direct your customers. In google ads, the customer clicks on it with their desire, but on Social media, ads pop out without asking.
Social media helps your brand reach out to more people, plus the cost is very less than Google ads per click or views. If you are in a competitive business, bidding for the keywords becomes expensive.
But at SEO India Inc, you will get good results at a budget price.
Benefits of Our SEO Agency
- We prioritize all clients individually and have multiple sessions to understand the vision, progress, and strategy.
- At SEO India Inc, you will get website auditing, content optimization, SEO-friendly blogs, better landing pages, monthly report, good quality backlinks, and 24/7 support.
- There are different requirements for all businesses due to their target audience, competition, niches, budgets, etc. and we are able to help a lot of clients of various domains.
- We can make a customized SEO plan for your business. That will give you a better profit margin and exponentially growth in both sales and traffic.
- If you are competing in a local market then SEO India Inc will make sure you outshine your competitors.
- Our team will develop a better site structure, engaging and effective content, a Social media marketing campaign and also monitor your website performance.
You may have heard about Voice Search SEO recently and must be thinking really? We also have to optimize for that and if it is then how do you do that? Don’t worry Seo India Inc is here, we will introduce you to every part of Voice Search SEO and if you want any consultant then you can also talk to our team for SEO services.
The world is changing fast and people are evolving with the technologies and new strategies. So to keep up with the pace you have to revisit your marketing strategy. Although there are lots that revolve around a business that I can’t help with because I don’t expertise everywhere.
But I do know how you can market yourself in the digital world. What updates are coming what are the changes that you require to rank your website on the search engines.
In this chapter, we will discuss Voice Search SEO, different strategies, ranking tips, content optimization, voice search keywords, and more. SEO India Inc is here to help you to climb up the ladder of search engines.
What is Voice Search?
Voice search is basically the query you search using your voice like giving commands to Google, Alexa, or Siri. Nowadays it’s coming in handy in our day-to-day lives where we are getting hands-free experience.
It’s getting popular because voice search is three times faster than typing. But if you are focusing on the search you also have to do some research on which conditions people use voice search options and what type of questions can be asked in voice search.
Facts on Voice Search
- According to Google records, almost 20 percent of mobile searches on google are done by voice search.
- People who have smart speakers can’t resist voice search, because it is more convenient and comfortable.
- Not only smart speakers but Google, Alexa, and Siri in smartphones are improving day by day with their technology.
- According to data each year there is an increase in Voice search usage and it’s about to grow more.
Importance of Voice Search SEO
It is about the accessibility and availability of the technology. If you look around even if you don’t have a smart speaker, you are surrounded by Mobile Phones, laptops, and computers that have voice search features.
If your content is optimized for Voice search then it has a greater chance to pop up in the list of google searches. It works when someone asks any query on the voice search then Google answers that question.
Types of Voice Search SEO
- Google voice search Ai is google home and also google assistant on devices like mobile phones and wearables.
- Bing search engine has Amazon Echo/Alexa and Microsoft Cortana
- iPhone and Siri in apple products and Safari browser
Do you need Voice Search SEO?
Yeah, you definitely are going to need it. I have a few examples where I can show you the difference between the keywords of normal searches and Voice searches.
Suppose you are new at someplace want to explore there then your keyword search will be “Nearby Places to visit”
But if you are doing a voice search then it will be like “Show me some of the beautiful places to visit”
Voice search is more like a conversation sentence than regular keyword searches. Most of the time people use voice searches when they have to take instant actions that’s why they are searching for quick recommendations or answers.
Voice Searches tells search engines to focus on the exact words and try to understand our language and its meaning so that it can give you better recommendations.
How do you optimize content for voice search?
Keyword research for Voice search
Now you have understood the importance of voice search SEO and why we need it? But the question is how to take action or from where to start optimizing?
SEO is a ranking game and keywords are the deciding factor on which you have to play the game.
In Voice search SEO the most common phrases are Questions. Everyone asks questions in normal day-to-day life on google or voice assistant. Keywords that start with Where, What, How, and When.
The second thing which you have to focus on is Long-tail keywords, People usually have too many words to say.
Apart from that use words in the keywords that help in making sentences, you may call filler words like I, of the, me, etc.
Apparently, voice searches are longer than regular keyboard searches as it is more conversational but there are lots of ways in which keywords can be formed because there are different people with different regions, qualifications, and knowledge. You can’t create content for each keyword but you integrate each variation in your blog posts or pages of your website.
(keyword research article)
Optimize your Rich featured snippet
According to research when people ask their query on Google, the most response comes from rich snippets. Rich snippets are basically the intro or the summary or you can say the point answer. It should not be very long or short.
If you have noticed, after the search results there are a few sections that open on the screen, on the right side, or at the top where google has shown the
Make Changes in your Content
Earlier we used to focus on proper grammar, and perfect and complex sentences while stuffing keywords in the content for ranking but that made it look more artificial.
But now it’s more about engaging and user-friendly content not everyone is an oxford graduate who can understand your academic or formal languages. People prefer to read as someone is talking to them so that they don’t feel out of the place. Once again, Voice search SEO focuses on the conversational language that comes naturally then the keywords you use will have more chances to match with people’s search queries.
Focus on Conversational Language
What do you mean by conversational Language? Remember when your family and friends have to buy something and they ask you? The way they put their query with you, will not be more different from the way they do voice searches. So put FAQs in your content conversation pattern.
Answer it in up to 30 words not more than that because a survey has found that google reads the search results which have up to 28 to 30 words only. Also, no one has that much free time or patience to listen to a long paragraph.
- What kinds of keywords do individuals use to ask questions?
- What kind of conversational style do they have?
- What are the most frequently asked questions?
- What kinds of responses are most appropriate for these questions?
- What are the best-performing responses that show up in voice search results?
Use google my business
If you are running a business and still haven’t listed your business on Google my business then you are losing too many attractions and potential customers.
The most common voice searches are “near me” people tend to search for their necessary items or services. From food to furniture, electronics, servicing, cleaning, and many more. They are more of local searches so you should focus on that first to rank up on the google business search list.
Best Chinese cuisine restaurant nearby
Geyser repairing services near me
Where can I get stationery items?
Youtube videos search results
If you have a product or how-to blog post then you can create youtube videos around it and the video title should contain natural voice search keywords.
In google searches, youtube videos and other social media content comes in the search list along with the website content. So try focusing on ranking your youtube videos too.
What is SEO Copywriting?
More often, you have heard this term separately “SEO” and “Copywriting.” But do you know SEO Copywriting has now become a term on its own?
Yes, almost every top website on the Internet explores and practices SEO Copywriting – from Blog websites to eCommerce websites, almost everyone.
But How they are using it and, if they do, how it will be helpful for your website.
In this post, you will get to know how SEO Copywriting helps increase your Traffic, improves your search engine ranking, and, most importantly, your conversion rate will be higher.
Now let’s understand the fundamentals of SEO Copywriting which makes it different from regular content writing and copywriting.
Optimized for both human and search engines
Search engines are getting smarter day by day, and Google has become so advanced in its technology which makes it more difficult to rank these days, unlike the old times.
Previously there weren’t many things to look at aside from focusing on keyword stuffing and link building. But it’s not enough for 2021 and it will be more difficult in the upcoming days.
SEO India Inc. team keeps updating themselves in the market with new upcoming changes and is always ready to develop new strategies to provide results to our clients.
Don’t make it Robotic.
Stuffing and repeating keywords in your content makes it dull and less engaging for the audience. From search engine ranking experience, many people or machines in the market have made specific rules of SEO that tell you to follow these steps to rank high on the search engine.
Is it true? Do these tactics and instructions work?
Well, maybe or maybe not, because many clear rules are essential that you have to follow. Apart from that, they’ve learned a lot through studying high-ranking material and doing their research. As I have said earlier, Google and other searches are making them bright day by day, which means rules are constantly changing even google employees can’t predict.
So What to do?
Don’t worry. Specific strategies work; although it will take time and effort to create such content, it’s worth your hard work. These contents will be the pillar of your website that will prevent your site from falling from the search engine rankings. We will use SEO Copywriting methods in content making.
First, write for the people who you want to target
Writing for humans mainly focus on three steps-
First, gather their Attention
People don’t like to watch something unless it is of their interest or benefit. Either they need entertainment or profit, a harsh truth but everyone has to agree with this. That’s where the role of Copywriting comes in, it is a skill of making other people take action with written words.
Write Titles and headlines that generate curiosity or close the statement where the audience understands what it is about. From this, you will call them inside your content.
Talk about their Problems
No one is interested in others, they don’t have time to listen, or you can say they don’t have any concerns. Because each person faces some problems and wants someone to talk about it or look for someone who can understand what they are going through.
So do research about your target audience and understand their pain point and talk about it then they get the idea that you know what they are suffering from.
Make it Engaging
As many people have said, “Stories sell.” People like to hear a story where a struggle is there and the problems that they can relate with and at last how they have overcome. Even if you have grabbed their attention and talked about their situation, that’s not enough. You will have to engage them in your content, and you can hire someone only for your storytelling.
Give them Solution
They have stuck with your content now, and they are looking for a solution from you. So don’t piss them off; you will have to solve their problems or give a solution that works and makes their lives easier.
These key components were the foundation of your content creation that you should follow, and along with that, there are more modifications you will have to do to enhance your content quality.
SEO Copywriting Techniques that you should follow
From this section, you will get an understanding of the combination of SEO and Copywriting. I have discussed both parts in a separate paragraph, so you grasp them more clearly.
SEO Work to Do
The most important stuff in SEO is doing effective keyword research. Most business startups don’t know how to select the keywords that they want to rank for. How do you differentiate between tons of keywords on the internet?
The majority of people make one mistake: They target keywords with very high search volume, thinking they will gather more traffic because many people are searching for it. Yeah, they are but you can’t rank for that one because it would already have the most incredible; and keyword difficulty, So even if you rank on the second page, you will not receive enough crowd.
So target keywords with lower keyword difficulty even if it has ten times lower search volume than the top ones.
After that, your keyword placement should be crisp and clear, and it should not sound like you have forcefully placed it. Don’t overdo it. You can set different suggested keywords along with your primary keyword as your secondary that also works; this way, you can rank for many keywords. To know more in detail, check How to do Keyword Research?
Content structure focuses on how you are making your content consumers go through the entire content, how you can effectively hold them to the last. It also depends on the user interface and user experience. Think about it, can you add the element of interaction? Can you make the content look more beautiful and easy to read?
You can do all this by removing unnecessary and challenging words from the content, proper headlines, important stuff, paragraph breaks, perfect images, videos, tables, graphics, etc.
It consists of three things and is also known as the kings of SEO because it genuinely affects your SEO ranking if you make a mistake in filling it.
Use the keyword in the title with a power word or something that shows emotion and try to use numbers in the title it could be anything like Top 10 Something or the current year.
Including your primary keyword in the URL the shorter the better, two to three-word keywords are awesome. Avoid long-tail keywords in the URL.
Introduction of your content or you can say a brief description. Including keywords is necessary and aside from that, you will have to make them curious or let them know that you have the answer to their question.
And you can do that by asking questions in the meta description.
Plagiarism-free content is highly appreciated and should be around 4 to 7 % that’s fine it does happen sometimes. Apart from that, use copyright-free images, use proper alt text in every image. Add tables and charts if content requires.
Copywriting Work to Do
The majority of the time copywriting is about editing, you edit most of the sentences and words from your content to make your message more clear and impactful for your target audience.
People usually scheme through the entire content and look at all the headlines or they watch the table of contents at the top. So they are going to read-only when they think you are going to talk about their query or concerns.
So your headlines should be simple and straightforward that directly connects with your audience. Keep one thing in your mind, don’t flaunt your vocabulary there because no one is going on google to search for the meaning of that word.
Start your paragraphs with facts and statistical data that will help you to hook your audience and after that, it’s all about storytelling. You should have a proper beginning, relatability, hurdles, milestones, and achievements.
Don’t just brag about what you are capable of; tell them how you are going to help them and make their life better than before. Why should they choose you from all other options that are available in the market?
Every brand has its own taglines or slogans but you can also use them in your content; A phrase or a tagline that sums up your all ideas because taglines or rhymes usually stick in the human brain for a long time.
Benefits of SEO Copywriting
The term “SEO Copywriting” exists in itself to prove that it works, otherwise, why would people talk about it. It’s not a hypothetical concept; both SEO and Copywriting have been widely used in the Entire industry for a long time and especially copywriting both online and offline. So why not use this combination for our benefit.
Here are some of the benefits that you will get:
Boost Your Organic Click Through Rate
Rather than getting a click-through Google Ads, it is better to have an organic click-through that increases the credibility of your website, and also the audience comes through traffic that is much better than the ads one.
Get More Traffic to Ecommerce Product and Category Pages
SEO helps your different pages to rank for different keywords and especially if you have an eCommerce website then there are tons of keywords that you will have to focus on and make it rank on the search engine.
You will get an increase in your traffic if you rank on too many keywords of your product and category pages where people will actually come to see everything.
Lower Bounce Rate
Bounce rate determines how much time a person spends on your website. A high bounce rate affects your website ranking so you want your target audience to stay at your website looking and checking at your content & deals. With the help of SEO Copywriting people will come to your website and stay there for a long time that will result in a lower bounce rate and higher ranking on the Search engine.
What’s the point of having those high traffics and ranking of your website when you have a low conversion rate. The entire point of having a huge crowd is to convert as many as you can. You will have to convince them to take action.
Think if you are convincing them to click on your website and making them stay then you can also put them down in your sales funnel and convince them to buy your product and sales. Copywriting is all about making actions.
Talking about Sales Funnel if you don’t know what it is check out this article.
Having a beautiful and well-organized website is an important part of Online Business. There are many benefits of a good UI/UX Design from both a search engine and brand point of view. There is chaos everywhere in this world and everyone wants peace in their lives so don’t make people suffer more from an unorganized and ugly-looking website. The human brain wants to avoid complexity and our eyes are always looking for beautiful and harmonious scenes.
You may think your website is looking nice and you don’t need any changes but it’s a perspective. Maybe you haven’t looked at the well-designed websites yet.SEO India Inc not only helps you in SEO but also improves the UI/UX design of your website. Do you want to hold your target audience on the website for a longer time? Do you want them to convert faster and boost their call to action rate?
Then stick to this and I will tell you great things about UI/UX design that will help your business to grow exponentially.
These 5 things will improve your eCommerce website and make your business grow further. But before that, have a look at the
Difference between UI and UX.
- User Interface means the visible looks of an App or a website. It involves the design and placement of each element in a smooth or beautiful way.
- It is concerned with how the app or website interacts with users. The User Interface of an application consists of the screens, pages, buttons, and other visual elements.
An objective of User Experience (UX) Design is to enhance the overall experience of the users when interacting with an application or website to ensure full customer satisfaction.
It keeps improving after each feedback and keeps track of whether all components or elements of App and website are working in harmony or not.
Importance of Looks
The average attention span has decreased from 12 to 8 seconds
According to one survey, it stated that around 33% of people never comebacks to a website that looks unappealing to them.
One thing you have to keep in mind is that a single website size doesn’t fit all screen sizes. Do your target audience research and gather information about which device they use then you will be able to optimize your website well.
People are not here for discoveries, they will leave your website if they find it difficult in navigating the search menu, your catalog, product pages, service pages, etc.
You must have heard that your first impression is the last impression. In many cases, it is true because in this competitive era they will find someone better if they didn’t find you appealing. In many cases, people form their opinions in less than one second and make a judgment.
- People get attracted to Beautiful and simple fonts with correct color scheme and sizes.
- People like bigger graphics and pictures to see. Also if you can and gifs or video on your App or website it will be even more better.
- Make sure your platform looks clean, bright and punchy. It should have a premium and classy feel.
More Customer retention
Customer retention depends both on your UI/UX design because you can’t retain your customers just by looks, You will also have to give a good experience to them.
You can recall your own experience when you were using a premium-looking website or app. How did you feel back then? Isn’t it relaxing to have a smooth function and simple interaction with the platform? After that, you will be more likely to visit that platform again and also recommend it to others.
Most people prefer comfort zones or you can say our human mind is made that way that it always looks for patterns. As long as everything runs in a perfect manner it will not go out to look out for another option. So it’s your chance to retain your target customers.
- Boost your website loading speed.
- Make your pages interactive and good looking.
- Add informative and good content to your website.
All these things will improve the bounce rate of your website and search engines push the website that customers spend the most time on. So from an SEO point of view, it’s great to have an aesthetic UI/UX design.
Enhances your Credibility
How is it? How can someone trust you just by looking at your website design and functionality? They will trust me and you can trust me on this. If you still have a doubt in your mind you can just recall your past experiences. Do you remember any incident where you have to choose between more than one option then your eyes turn towards the one which is more presentable and good looking?
Well, it does not happen in all cases like People, Food, Object, etc. But not in the case of brands. There might be some exceptions but there are some reasons behind trusting on the basis of UI/UX design.
- UI/UX designs take time, effort and money and if a company is investing in that then they must be passionate or serious about their brand.
- Building a brand in itself about trust and and during branding a company optimises their platform more carefully after keeping customers interest and comfort in their mind.
Smooth Navigation makes people Happy
50% of referral website visitors initially use the menu
- Design your menu carefully putting all your important buttons and categories in front. Many people also have OCD that might trigger if you don’t align your menu perfectly.
- Nice navigation gives customers a chance to explore throughout your website and app. They like to see all your menu options and they spend more time on your website which leads to a decrease in bounce rate.
- Easy navigation also sets a mindset of purchasing your product as they are directed towards your product/service page strategically.
More Customer Conversion
Conversion rate is all about trust and UI/UX design builds that trust for your customer. The human brain has habits of finding patterns and always concluding things with its past experiences.
Product and Website content is the core of your website but what’s the point if they don’t even look at it. The more they explore your platform the better the chances are that they will go through your all content, pages, plans. Then your message will be delivered to them and they are more likely to convert.
Everyone will know if you have put so much effort into UI/UX design, that means you respect your business and your product. You generally care about improving it further and delivering quality to your customers.
Ul/UX Design Makes Your Mobile App Successful
App users prefer apps that are simple to use and more interactive. WhatsApp and other popular apps have provided their users with seamless navigation and a beautiful interface. A successful app starts with a well-designed UX/UI design. App users will prefer apps that are visually appealing and easy to use over those that have great functionality but have a less attractive design.
An excellent interface allows users to feel the app naturally. They also get a constant stream of useful information. Natural traffic will increase as more people become interested in your app. This will increase conversion rates and help you grow your brand. Hire a Ui/UX designer that is experienced and will ensure your mobile app is user-friendly.
Critical Components of UI/UX design
There are core components of UI/UX design, which are as follows:
A website or application’s information architecture is called Information Architecture (IA). It would be nice to know how the platform will function and reach out to different content sections. You can say that they study the content within your forum to make your audience feel like they are surfing on a beautiful platform.
Dull and straightforward websites or apps kind of look bland other than interactive platforms. Whatever you do on those platforms, something will happen with their UI design that adds a spark to your customer’s minds, making them feel good. Designing how users interact with a product or application is known as Interaction Design. An interaction is composed of various factors, including aesthetics, color, font, icons, images, motion, sound, space, graphics, etc.
It comes under user experience in which you gather information and feed on your customers about the platform’s usability and navigation. Whether they are facing any problems regarding finding content or moving from one page to the other. After that, you change according to your customer’s satisfaction.
It is a prototype of your platform through which you can test your website and app to know if it is working fine or not. Does it need any changes or extra addition? Before the launch, it’s the best and cheap way to check the functionality of the platform.
Now all your previous effort will be waste of time and money if your website doesn’t look great. You’re first impression matters because people always look for beauty. From a brand point of view your UI design establishes an image in your customer’s mind, it does affect everyone’s minds and helps in conversion. So cool graphics, images, fonts, and buttons do play a crucial role.
Now that you are aware of the UI/UX components you may be curious about the entire cost of this process.
Cost of UI/UX design
The cost of UI/UX designing is around 1000$ to 4000$ in general and in some cases, it goes beyond that cost revolves around the amount of research, complexity, and usability of the design, super-rich graphics, fonts, and images, etc. To know more about what we do in each step of UI/UX design that affects the cost then check out this article.
- Importance of Content marketing Services
- Different Content Marketing Strategies
- Content Marketing Strategy
Content marketing services involve planning, creating, distributing, sharing, and publishing content to reach your target audience. In addition to boosting sales, engagement, run, and branding, social media can increase brand awareness.
Our SEO team helps you in
- Content Planning
- New Blog Ideas
- SEO Copywriting
- Create Content Calendar
- Press Release
- Article Writing
- Influential Infographics
Businesses should provide valuable content to their customers, leads, and audience members. Additionally, content should be presented in a natural, organic manner rather than being interrupted. Marketing through content is a way for businesses to achieve this, whereby they amuse, engage, and attract their target markets.
You can accomplish that by focusing on effective content marketing. As a result, you can improve conversions, boost brand awareness, increase revenue, establish yourself as an industry leader, and more.
Importance of Content marketing Services
- Inform your prospects and leads about the products and services you offer
- Conversions will increase
- Increase customer loyalty by developing relationships between your business and your customers
- Describe the challenges that your products and services solve for your audience
- Make your brand feel like a community.
You set expectations for how you should create the content you wish to produce with a content plan. It will also outline how the content will contribute to your content strategy and create the content.
Your content plan supports your marketing efforts and enables you to communicate with customers at all stages of the buying cycle.
Learn more about the content marketing funnel in our guide to customer journeys. By using the content plan given by our experts, you will be able to create your content marketing funnel.
New Blog Ideas
Content like blogs is popular for generating traffic and attracting leads for your brand.
The task of consistently producing original and high-quality content is time-consuming and labor-intensive. Our team is expert in handling such studies, and we have a couple of high-quality content writers.
It is a worthwhile investment to create blog content that will help your business build a relationship with its audience and target customers who may be interested in your products.
A professional copywriter can optimize a piece of content to appear on search engine results pages in an enhanced manner, and this is referred to as SEO copywriting.
Well-written SEO copy is suitable for users as well as for search engines. SEO copywriting is necessary for your business for three reasons:
- We want to attract the most qualified traffic for the least amount of money.
- You can build trust by providing your audience with the content they are seeking.
- We want you to make actionable purchases (download your app, subscribe to your podcast, etc.) and convert them into customers.
Create content Calendar
If you work alone or as part of a large marketing team, your content calendar will help you organize your marketing strategy effectively and save time.
How do you develop engaging content ideas, and what is the best method and strategy for creating one?
You can count on us. We will build an amazing content calendar for your business.
Importance of Content Calendar
- It saves lots of time.
- It reduces mistakes.
- It helps to be flexible in collaboration.
- It helps you in improving your content quality.
Although digital media is prevalent these days, press releases remain immensely important. You send out a one-page announcement whenever a really big event in your business occurs, such as launching a new product.
An excellent press release can enhance the image of your company and create a positive buzz. Is there a way to do it? Yes, it has, and that’s why we are here for you.
A blank page is nothing new to some people. In other cases, it’s simply impossible.
It’s important to remember that finishing an article is more than typing in a few paragraphs. Creating content that is well-researched, appealing, and performs well in search engines is more than likely to take a little bit of help.
Our job is to help.
Different Content Marketing Strategies
What can create content in many forms, and also there are different ways to distribute it. The following methods are
It is a common method that is almost used by all businesses. It is quite a convenient way to tell your customers about the product and clear all their doubts.
It helps create loyal customers who keep in touch with you and update you with everything, and then it makes more conversion rates and high sales.
The purpose and topic of a blog can be very creative and offer a lot of scope for creativity. You can add social sharing buttons to your blog, promote other content, and integrate product information using a blog.
Social Media Content
Social media marketing has increased in popularity among businesses as the global user base on social networks reaches over 3.6 billion. You can create and share content on each platform in several ways (e.g. photos, live videos, pre-recorded videos, stories). You can choose numerous platforms (e.g. Facebook, Instagram, Pinterest, Linked In, Snapchat).
- Facebook is mainly used to run ads of the products.
- Instagram is used to accumulate followers by educating them about your products and services.
- Twitter is used to provide the latest news about your company.
The results of a survey conducted in 2020 suggest 49% of 12-to-32-year-olds in the U.S. consume podcasts at least six hours per week. Thus, a variety of media outlets and businesses have begun to produce and share podcasts.
A podcast topic can be anything you choose, so it gives you a lot of freedom of expression. Furthermore, you manage other factors about the podcast, such as the frequency of episodes, who appears on it, where it is advertised, and how long the attacks are.
You can reach out on popular audio platforms like Spotify to promote your products through popular podcasting channels.
Many people are not interested in text content format, and they look forward to video content. It also makes it easier to explain the model or working principle of your business through video. It also gives you a chance to be a creative storyteller.
If you cannot create video content by yourself, you can sponsor some video content creators who can feature your product in their videos. So your brand integration and their storytelling both of these things will reach your target audience.
You will have to do proper research about these influencers and check their target audience and engagements to get the most out of your promotion campaign. Many influencers can promote your product in the most creative way that will be more appealing than the rest of them.
Information in infographics is easy to digest due to its visual appeal. It helps in certain things like
- Summarize a topic in a few sentences
- Provide a detailed description of a complex process
- Data from a survey or research study
- An extensive post or report needs to be summarized.
- Consider several options and compare them.
- To make people aware of a particular issue or cause.
An infographic is a good way to explain something difficult to explain through words alone quickly.
Infographics are useful for marketers in the following ways:
- A one-pager that displays your company’s achievements will showcase your business’s accomplishments.
- Newsletters are a great way to deliver news, demonstrate thought leadership, or showcase new products or services.
- The course handouts or online courses are improved.
- Social media marketing to drive interest. On Instagram, you can share snippets, and on Pinterest, you can share the whole infographic.
- You can make an infographic by rounding up the information. Write a blog post around the infographic that includes quotes from influencers.
- Prepare a whitepaper or ebook that summarizes the key points.
Content Marketing Strategy
Before running a content marketing campaign, you will have to make a plan, road map, or say a strategy. Without a solid documented plan, there is a greater chance of failure.
You will have to understand the requirements and needs of your business. So make a list of questions before making a road map of content marketing for your product. You will have to consider things like
- What are the problems that you are trying to solve?
- What are the outcomes that you want to gain after content marketing?
- Make your budget for content marketing.
- What will you do if you and you get an emergency between your content marketing campaign?
- How will you execute each strategy, and how much time you can afford in doing that?
- How often do your customers come again to take your service and product?
Ideas and Innovation
- Identify your current marketing strategy and research your competitors. What kind of strategy are they following?
- Where do we want to take our brand? How would you describe the “call to adventure” for our product?
- It needs to be done, so why hasn’t it been done?
- As our brand travels this path, who will guide it?
- How do we propose our new idea? What will our audience’s experience be like as we prepare to step into this unknown?
- To achieve our goals, with whom should we align our brand? Are there any people who criticize the board?
- How will our brand ultimately be able to accomplish its goals?
- How are we going to differentiate ourselves once our brand has been changed?
- Could we face any new challenges now that our brand has evolved? What is our strategy for moving forward?
The first thing you need to do is define your sales process, which is how you observe your consumers’ behavior
Market and sell your products through your efforts. The following steps can be called whatever you want, but they identify customers who:
- Know nothing about you
- Know something about you (lead)
- Are you interested in what you have to offer (subscriber)
- Compare you to other solutions (prospect)
- Could you do what you want them to do (buyer)
You build your content segmentation after mapping out your funnel
Your sales funnel, and your personas are mapped out. As soon as you have your grid, you can begin to fill it in
Content items you already have or new ones you create. Exercises like this are beneficial in that they can often reveal patterns of behavior
It either has a very light or a very heavy content marketing component.
In the next step, you overlay your sales and buying processes to understand them better.
It is important to have content you already have, as well as content that you need. The purpose of this piece is to assist you in delivering.
It is important to deliver the most appropriate content at the right time to the right persona.
There is no need to map or develop content to this degree, nor should you implement
Every product or process should have a content segmentation grid. Nevertheless, here are some questions to consider for key segments:
- Do you have any suggestions for what language we should produce this content?
- Which device will be used to consume this content (device, channel of access)?
- Then why does this channel make sense for this kind of content?
- How would we like them to use the content?
Your next step is to identify which stories you want to tell, which are your content pillars.
In theory, this seems like a great idea, but it is very challenging for many companies to determine how to develop these stories.
Developing your brand’s stories doesn’t have to be hard or fast, but you can look back and prepare yourself by reviewing classic storytelling and structure.
A hero’s journey adapted from Christopher Vogler’s work for developing a brand journey for content marketing appeared in Managing Content Marketing.
The following is a framework, not a “to-do” list or template. You can use the structure to tell the story or use it to discover what is missing from the existing account.
I am not using a template to tell the story. A unique story to you, your brand, and the experience that you want to produce is an important distinction.
We have explained everything about content writing now, and you have to decide whether you want high quality for your business or not.
Can you do content marketing by yourself?
If you are a professional content writer, you will understand that content writing and marketing are not just about paragraph writing and posting. It is a time-consuming job, and you will have to focus on your business too.
Also, you will have to spend money on premium tools. So it will be a good option to leave marketing for an experienced expert.
Difference between a freelancer and SEO agency
You may think hiring a freelancer for content marketing will be affordable. Still, only an experienced freelancer will be able to provide good quality work, but their charges are also high compared to others, and he/she will be alone. So they can provide both quality and quantity in a decent package.
Looking for a commercial business logo or personal logo design? Or You may be curious to know about this term. There are many things related to brand design or personal logo design that you should know before buying or making a logo for yourself. Continue if you want to know How logos affect the brand identity and personal branding.
Also, you will get to know the things which you need to take care of before creating a logo.
What is Brand?
In short, Brand is an experience and in some cases a means to show class, status, taste, or personality. Aside from all that, the biggest thing that a brand possesses is trust and credibility.
Let’s just take an example of any big brand like Apple, Nike, or McDonald’s. These three brands are one of the biggest brands in their own Industry category.
The Apple brand is known for its premium quality, great performance, and excellent design. In spite of being very expensive to buy into this market, the company still has a lot of customers because they have had an amazing experience with one or more Apple products in their lifetime as well as showcasing someone’s status when showing off what you own.
If we have to summarise this whole experience and give identity or symbol to it then we make a Brand Logo. So that it can represent the company and anyone with just one look can tell the person is using an Apple product.
Same way every other brand has a logo to represent themselves.
What is a Brand Identity?
You can carry your brand promise in every form of communication: from taglines, messaging, and advertisements to social media. You’re never too subtle or explicit with this important message!
A brand is a concept or image that people associate with a company. It can be practical (e.g. “the shoe is lightweight”) or emotional (“the shoe makes you feel powerful”), and it can also include visual identities that are used to market products/services by brands, messages through advertising, and logos.
How we see each other’s faces varies depending on our social status. This can affect how powerful one feels when interacting with them.
The human brain is a powerful organ, and branding has the ability to shape our perceptions due to how susceptible they are. We need it because without meaning or order in life we feel lost with no sense of direction when all you can think about is what is happening around us but nothing makes complete sense so there must be something more underlying this chaos.
A brand becomes an extension of yourself that lives alongside your soul; where its purposeful intentions guide every aspect from design down into creation, telling stories through visuals while never forgetting why it exists as part.
Why do you need a commercial business logo?
You may have got a brief insight into a brand identity and understood the importance of branding, Now to summarise everything this section will help you in understanding why you need a logo for your brand and business.
The logo is a representation of your business name and the way you see the world. It communicates the name and creates a symbol that represents your vision in the world. The visual identity of your brand is crucial (what people see).
Making your brand memorable and encouraging brand loyalty are two benefits of a memorable logo. Your logo needs to be memorable. How do you do that? Symbols have meaning. Why? Creating a brand is all about connecting your core beliefs, values, and mission with the world. Not your logo, but what you offer people will remain in their minds.
Graphic designers and people who love design are usually the ones who care about your commercial business logo. The brand they support and their experience is more important to them. Having a professional design isn’t enough. The phrase conveys something deeper as well.
Importance of brand design
The human brain tries to avoid randomness as it is difficult to remember. On the other hand, it always looks for patterns and combinations which makes things easier to remember.
So you can understand the fact why I’m telling you to follow a design or you can say a theme for your business. Then it will be easier for the people to click in their mind about your brand just by looking at your product cover, posts, banners, etc. A beautiful design calms down a person’s mind and that’s why companies focus on their UI/UX design to establish their brand. There are many benefits of a good UI/UX design that you should know.
Things you need to take care before logo design
You can just approve of any logo design you get because it involves risk on its own. Although it may sound like an exaggeration, there is a lot to be true. Designers who are the best are well-aware of the most common mistakes in designing logos. This is mainly because they have made them at some point in their careers and are now able to spot them before they happen.
Logo design mistakes are more common in some categories than others. You can avoid these mistakes by observing them in action when designing a logo. To help you avoid common mistakes in logo design, we’ve compiled a list of the top five mistakes. You are not alone if you’ve already committed one of these mistakes. You are not alone if you want to learn how to avoid them.
- Don’t use old-fashioned logos that used to be in the 1980s, those logos were like complex information in terms of pictures.
- Don’t use logos that have too much detailing in them because during times of expansion in a big billboard it will be difficult to put them there.
- Logos that aren’t consistent with the brand’s values could be equally detrimental for businesses. Although these logos are great, they don’t represent the companies that they represent. They look more like brands with different names or even from a different industry.
- Your logo can either make or break your brand. Logos are a great way to communicate your company’s identity. They can be used in a variety of shapes and colors.
What people usually mistake is they don’t consider that their brand can be reshaped or expanded so packaging may change, new modes of advertisement will come into play. Changing the logo not only just costs lots of money but also can affect your customer’s mind.
There are many fraudulent graphics designers in the market who offer cheap logos and many of you would think why to spend more on just an icon but that icon involves too many costs around your business that you can’t ignore.
Cost of Logo Design
There are too many options available in the market and it is difficult to choose one. When it comes to logo design there is too much contrast in logo design price range.
You can see the difference in cost when you look at the professionals (more than 5 yrs of experience) charging very high, a freelancer or any newbie and you have seen some local company who also offers logos at a cheap price.
Why is it so? Why is there so much difference between them? As we have discussed Commercial logo design involves too much risk and you can’t afford to change your logo again and again. That’s why a research part comes in because logo design is not about only making a piece of art, it has many things to consider and case studies play an important role in it.
The major cost in logo designs revolves around the amount of research and case studies. It doesn’t matter if the logo is simple or not. I have discussed these two cases below.
If you have a local shop or a small business and are not expandable, and you aren’t thinking of large growth and scaling of your products/services at a different place then the risk involves in that is almost negligible so you can go for a newbie graphics designers or the agency who is giving a logo at a cheap price.
But if you have a great startup idea and plan to scale everywhere then there is too much risk involved because you have to choose your brand icon that will represent your business everywhere. So you may go for a graphics designer that understands everything well both from the art and business point of view. They will charge more but it will be worth your money.
Role of Graphic Designers
Graphic designers are essential to the design of business logos. No matter if it’s Apple or Tropicana – it was the graphic designers that created a logo that communicated a brand message. The logo is an important component of marketing a brand. Using the correct combinations of symbols, colors, fonts, and fonts, these professionals can make a logo that matches your business. The importance of symbols in logo design has been overlooked despite the focus on colors and typography. Indian logo design companies should be capable of delivering designs that can positively affect a company’s success.
Logos are crucial for representing a company. It is an important symbol that establishes the company’s identity.
Understanding of Clients brief
If you look for a graphics designer at a local level, he/she might not ask you proper questions as they lack experience from a business point of view. They don’t even prepare a decent client brief which is very important to work further on the project.
The client brief is an important document that gives you and your team everything they need to meet or exceed the customer’s expectations. It is more common for larger clients to expect it. However, smaller clients can benefit from reviewing the guide before they meet with you. This will allow them to present a concise pitch process and ensure that their team is professionally onboarded when they work together on future projects. It will ensure that everyone is clear about what they are getting into prior to starting work. This will prevent any surprises later on.
The client brief focuses on the whole picture and identifies the business problem that the customer is trying to solve. This could include strategies for digital advertising, PR, social media, listing management, and many other marketing initiatives.
Client briefs are the basis for the proposal. It includes information about the website design, goals, and expected return on investment. Clearly, there are differences between the two types of documents. There are more details covered in a proposal than in a client brief (such as brand colors and the number of pages, SEO strategy, and content responsibilities).
Although the content of a client brief will be different from that of a web design proposal, there are certain structural elements that can appear in both types.
Logo design Package
When you purchase a logo design package make sure it includes these things other than logo files in all formats that will help you to use your brand logo in a perfect way.
In the logo system, your logo should account for all scenarios like how it will be represented fully with symbols, text, and tagline. In the second scenario, a standard one without a tagline, Then you will also have to use text and icon-only logos at some places. Also in tags and banners form.
Stylescape is necessary to showcase your brand and embark an image of your brand in your target customers mind. Stylescape also tells a lot about your target audience as it is made to represent them as a model in this brand representation. Stylescape is made after doing your target audience research.
After the final logo, you will need a brand strategy to use it everywhere on the internet and if your product is also available offline you need to use your logo in packaging and banner. All these things cannot be taken lightly if you want a premium outcome of your commercial business logo. While making a brand strategy you will have to work with the social media management team too. If you are eager to know more about how to use a commercial business logo on social media click here
- Cost to Build a website in India
- Factors that affect the cost to build a website
- Importance of Building a good Website
Especially if you are willing to know the cost to build a website, there are lots of options available for companies to market their brands online. Businesses can either build and maintain websites themselves or outsource the work if they need assistance with design or development – but what should you expect?
Website building costs vary depending on whether it will be an internal project versus one designed externally by professionals who are experts in both user interface technologies as well as search engine optimization techniques; another factor is routine maintenance which ranges anywhere from around 100 dollars/month up into six figures annually!
Cost to Build a website in India
If you compare the cost of building a website in India as compared to the US, it is very low. In the US, website building costs around 2,000$ to 10,000$ from scratch to end and some of them charge more than that which includes both designing and building.
Whereas in India it can cost around 200$ to 2,000$ depending upon the website whether you need a simple one or a dynamic one.
Factors that affect the cost to build a website
To help you understand the development process better, we will show you the main elements that add to the total cost to develop your website.
The project’s size
The dimensions of the project will determine the cost to develop your website. You can make your project:
Simple initial web and face-to-face (1-10 pages)
This first case includes web pages for startups and new businesses. It also includes simple websites for projects and businesses that do not require complex programming or customization. The total number of pages is no more than 10.
These cases require that the website be designed in a way that makes it easy to expand the site with new content and services.
Small Business Website (10-20 Pages)
Cost : 500$
This page is often an evolution page that is a revision or extension to the first web page. It has a maximum of approximately 20 pages.
These web pages are without the development of special sections or design customizations. If they do, it would be easy to program.
Medium Business Web Page (20-40 Pages)
Cost : 1000$
This Web page is for companies that rely on e-commerce. Even if they don’t have an online shop, a large part of their sales process is initiated through the Web site. It could offer a complete Web catalog of all products the company sells or an advanced system for requesting budgets.
You must have smooth communication between the Web designers and the web pages to create a page that is both large and complex.
These cases are why it is highly recommended that you hire the maintenance and web design service.
Large Corporate Web Pages (40-50 pages)
This last case would involve large web projects for companies that have great activity online and where their primary sales channel is or wants to become, via its website.
In this instance, we’d be referring to the visible face of the user: your next client. The website design is undoubtedly the most crucial development. It is how we differentiate our offer from other offers on the internet. Your competition.
How many unique designs does your project require? example
- 1 Design for Homepage (Home).
- 1 design for product page
- 1 design for a blog entry
- 1 design for the contacts page.
- 1 design for the page of a special service
The designer will need to spend more time creating unique designs or views if you have multiple pages within your website.
However, if your pages are identical or very similar in structure (despite the fact that there is a large number of pages), then the designer will work faster and more efficiently so the cost of the project will be lower.
Integration of SEO
SEO is a key consideration for any Web developer. By default, SEO optimizes the Web page to allow it to rank well in search engines such as Google, Bing, and Yahoo.
However, the company needs to be advised to optimize new content for its website at the search engine level. Otherwise, it will slowly reduce the optimization that it did in its time.
This service has a price of its own that you can choose from in one of our SEO Packages.
Integration of databases
To solve problems in integration, you need to have great technical knowledge. Develop and Integrate the Database within your Website will increase your Cost for developing your website.
The functionality of ecommerce
Integration of eCommerce functionality comes with a lot more: Security, payment gateway, cookies, LDAP, and the ability to link this new functionality with all users, products, and other functionality that existed before.
This will result in an increase in the overall budget for the website, which will have a significant impact on the budget.
Domain and Hosting
Initial Investment on a website is in purchasing a Domain Name and a Hosting service for your website. There are many hosting services providers which cost around 200$ to 400$ annually which includes SSL certificate and business email.
For domain names, it varies. There are many options that you can choose according to your business and it can roughly cost around 10$ to 50$ annually.
You should consider your decision to develop your web project as an investment in the medium and long term. Getting things done with the agency responsible for your project’s development will result in a profit in the very short term.
It is crucial to choose the right web developer. This is because you are not choosing just the team to build your website. You are also choosing the team to get the best out of your business and to work with you to make it a success.
Importance of Building a good Website
Your audience gets their first impression of your business from your website. Your business will be evaluated within seconds. The first few seconds of your presentation should have a positive impact on your audience.
If your website is unappealing and outdated, your audience will instantly have a negative perception of your business. They will leave your page if they don’t like what they see on your website. It means that they’ll abandon your page and go to a competitor’s instead, meaning you’ll lose out on potential customers.
Creating a web design that reflects your brand’s image is crucial. Whether your audience visits your site and learns more about your business is often determined by the perception they have of your brand. A well-designed website will keep visitors on your site.
Great UI/UX design
Any business’ primary goal is to grow its sales and business. UX/UI Design is crucial in reaching this goal. UX/UI Design improves user experience and customer satisfaction, which ultimately leads to increased use of the particular application.
Users have many options and choices for products and/or services they can choose from. This means that the time it takes to get their attention is very short. You must make sure you hit the bullseye quickly.
User Experience Design and User Interface Design ensure that consumers feel comfortable with your website or application as well as learn how to use it. As a measure of your site’s success, you should look at the traffic it receives. To Understand more about UI and UX design Click Here.
The average American spent 4 hours a day on their smartphones in 2020. 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate; consumers rely heavily on their mobile devices not only for entertainment but also to research and buy products or services. Due to this, you should focus on optimizing your mobile site to maximize the online success of your business. So it will also lead to an increase in SEO Score.
If you want to check your website whether it is a mobile-friendly website or not, Check this website of Google
Consumers are likely to move to a competitor if a website takes too long to load, according to a Global Report. A slow website frustrates 60% of consumers, compared to a down website (23%).
It’s great to listen to a 100% SEO Guarantee, but is it possible or not – let’s talk about that.
- What is a 100% SEO Guarantee?
- Reality Of Guaranteed SEO
- SEO and Rankings cannot be controlled 100 percent
- SEO Companies that claim 100% SEO Guarantee
- Is it Possible to get a 100% SEO Guarantee?
- Threats of Black Hat SEO
- There is no single SEO strategy that works for every business
- Reality Of Guaranteed SEO
What is a 100% SEO Guarantee?
Almost everyone looks for SEO services while starting a website and while searching SEO they come across SEO agencies, companies, or freelancers who offer or claim a 100% SEO Guarantee. I’m sure you also have seen these.
Guaranteed SEO offers where they claim that they can provide any Specific results you want for your website. It can be either a certain number of traffics or ranking on the top of Google for any particular keyword.
Not only that, they will guarantee you a fast result after performing an SEO Optimization. But the fact is they will not let you know what kind of tactics they are using.
An SEO guarantee company may offer free SEO work for a limited time, your money back, or another incentive if they don’t achieve the targeted result.
Reality Of Guaranteed SEO
There are lots of factors that determine a website’s ranking. It cannot be controlled by SEO only. Even Google said that there is no guarantee of SEO. No one can claim that they will rank your website on no. 1; if someone is offering you that, don’t go for it.
Here are the things that you should learn before choosing an SEO company
However, selecting an SEO company that offers guaranteed SEO services may result in mediocre results or even excellent mismanagement of your business’s rankings.
Search Engines like Google warn everyone not to fall for this and explained everything in their Documentation; no one can guarantee Google’s #1 ranking.
Do not hire an SEO who promises to guarantee rank, claims to have a “special relationship” with Google, or advertises a “priority submit” to Google. You cannot submit to Google with priority. Google only accepts URLs via our Add URL page or through a Sitemap, which is something that can be done on your own for no cost.
You should never have to link to an SEO. There’s no need to hire an SEO whose primary method of promotion is “free-for-all” links, link popularity schemes, or submitting your site to hundreds of search engines. There is little to no impact on your ranking in the major search engines from these exercises, at least in a positive way you would consider.
SEO and Rankings cannot be controlled 100 percent
Can you trust someone with your money for the outcome that they can’t control? Not. Even the employees of google cannot manipulate the search engine rankings.
Your ranking can be affected by external factors like product reviews, geographical region, bad reputation, and many more.
Although SEO agencies cannot directly affect rankings, they can affect organic rankings. Expert SEOs can determine what’s needed to rank and make the necessary changes more quickly and efficiently than others. SEO professionals cannot manipulate SERPs overnight, especially if they are promising results within a short period.
SEO Companies that claim 100% SEO Guarantee
The agreements of search engine optimization firms often have tricky terms that allow them to deliver on their promises, even though their SEO services don’t help businesses reach their goals.
Keep Track of your invested money and their SEO process
Several search engines, including Google, include pay-per-click or pay-for-inclusion results in their regular web search results, whereas Google doesn’t. SEOs may promise that they will rank you highly but instead place you in the advertising section of search engines. Several SEOs use simultaneous price changes to create the impression that they control other search engines and control their position.
As Google’s advertisement is clearly labeled and separate from its search results, this scam cannot be run. Still, you should ask any SEO you’re considering which fees apply toward permanent inclusion and temporary advertising.
Is it Possible to get a 100% SEO Guarantee?
Let’s be real; it’s not possible to get the exact result you want, exact in the sense of no. 1 ranking or a considerable amount of traffic. But SEO services can help you in many ways in indexing your website on the Search engine. That will eventually rank your website up depending upon the progress, reputation of your business, and other high-quality organic backlinks.
Choose your SEO company wisely
Do some research on the industry while you consider whether to hire an SEO. A search engine like Google can help you do that. Google does not comment on the names of specific companies, but we are aware of SEO firms that have adopted practices that violate accepted business practices. Be careful.
Threats of Black Hat SEO
A common scam is using “shadow” domains to honest users to a site through deceptive redirection. The customer can pay the SEO to create a competing website. In many cases, the SEO owns the shadow domain, which insists he is working for the client. Consequently, the SEO may direct the field to another or even a competitor’s website if the relationship ends.
Place “doorway” pages with keyword content on a client’s site is another illicit practice. A wide range of keywords is rare for a single page. Consequently, the SEO says, the page will appear in more queries. Therefore, this is inherently false. These doorway pages are even more insidious, as they frequently contain hidden links to the SEO’s other clients. Such doorway pages drain a site’s link popularity, and it is routed to the SEO and its other clients, which can also include sites with unsavory or illegal content.
You should be cautious if a company keeps its plans vague or is secretive
Whenever you are unsure, ask for explanations. SEOs creating misleading or deceptive content on your behalf, like doorway pages or “throwaway” domains, can cause Google to remove your site from its index altogether. The final decision lies with you.
You are responsible for any actions taken by the company you hire. Therefore, you should verify exactly how they intend to “help” you. Ideally, an SEO should explain all the changes they are making to your site if they have FTP access to it.
A bad SEO strategy can damage your business
The idea that SEO services are guaranteed might seem attractive to you. What if the company doesn’t meet its promises? Would you not be able to leave it if that happens?
If your site was penalized or slowed down by the company, it may take some time for it to recover from the damage.
If SEO agencies are found to use black-hat tactics, Google may penalize websites associated with them. The recovery of these penalties can be complicated and time-consuming. Getting back to the top of Google’s search engine results may take a bit of time.
Inexperienced and poorly skilled SEO companies may have an adverse effect on your rankings. Consequently, you could lag further behind your goals. Even if your rankings don’t decline, losing customers is possible if you have wasted your time and effort.
If an SEO company promises to lock you into a long-term contract, you should avoid them. To know more about SEO companies and can check out here.
There may be little benefit from SEO guarantee rankings
SEO guarantee is offered by several companies with some unclear terms. Their SEO services help you reach your business goals even when the actual results do not match their promises.
SEO companies offering SEO guarantees generally insist on choosing the keywords themselves. Therefore, they are able to select keywords that they know search engines will rank well for. If you use these keywords, you may not get qualified visitors, which would be detrimental to your business.
The ranking isn’t the only aspect of SEO. Your website will receive more conversions if you target the right keywords.
It is possible that SEO agencies that don’t deliver as promised may use methods to make money regardless of their performance.
If they fail to fulfill their promise, they might offer to do the work at no cost. The company can still keep your money if it fails to deliver the results it promised. Due to the fact that they are not paid and will not put much effort into your SEO, they may not be able to retain you as a client.
There is no single SEO strategy that works for every business
You can’t apply one SEO strategy to all websites. Rankability depends on how competitive your industry is, where you are located and how popular and important your target keywords are.
The offer of the same SEO guarantee to all clients indicates that the company does not take individualized needs into account. Your SEO strategy should be tailored to match your business’s needs and goals.
A SEO agency cannot offer guarantees, so how do you choose one?
These aspects are important when looking for an SEO agency that can aid your business in reaching its goals.
Choosing an SEO company should be based on getting to know your company and the industry. Among other things, we will interview you and conduct research. During the interview, they should ask your company about its goals, challenges, and requirements.
Using this information, they should then create a customized strategy for your business.