What is SEO Copywriting?
More often, you have heard this term separately “SEO” and “Copywriting.” But do you know SEO Copywriting has now become a term on its own?
Yes, almost every top website on the Internet explores and practices SEO Copywriting – from Blog websites to eCommerce websites, almost everyone.
But How they are using it and, if they do, how it will be helpful for your website.
In this post, you will get to know how SEO Copywriting helps increase your Traffic, improves your search engine ranking, and, most importantly, your conversion rate will be higher.
Now let’s understand the fundamentals of SEO Copywriting which makes it different from regular content writing and copywriting.
Optimized for both human and search engines
Search engines are getting smarter day by day, and Google has become so advanced in its technology which makes it more difficult to rank these days, unlike the old times.
Previously there weren’t many things to look at aside from focusing on keyword stuffing and link building. But it’s not enough for 2021 and it will be more difficult in the upcoming days.
SEO India Inc. team keeps updating themselves in the market with new upcoming changes and is always ready to develop new strategies to provide results to our clients.
Don’t make it Robotic.
Stuffing and repeating keywords in your content makes it dull and less engaging for the audience. From search engine ranking experience, many people or machines in the market have made specific rules of SEO that tell you to follow these steps to rank high on the search engine.
Is it true? Do these tactics and instructions work?
Well, maybe or maybe not, because many clear rules are essential that you have to follow. Apart from that, they’ve learned a lot through studying high-ranking material and doing their research. As I have said earlier, Google and other searches are making them bright day by day, which means rules are constantly changing even google employees can’t predict.
So What to do?
Don’t worry. Specific strategies work; although it will take time and effort to create such content, it’s worth your hard work. These contents will be the pillar of your website that will prevent your site from falling from the search engine rankings. We will use SEO Copywriting methods in content making.
First, write for the people who you want to target
Writing for humans mainly focus on three steps-
First, gather their Attention
People don’t like to watch something unless it is of their interest or benefit. Either they need entertainment or profit, a harsh truth but everyone has to agree with this. That’s where the role of Copywriting comes in, it is a skill of making other people take action with written words.
Write Titles and headlines that generate curiosity or close the statement where the audience understands what it is about. From this, you will call them inside your content.
Talk about their Problems
No one is interested in others, they don’t have time to listen, or you can say they don’t have any concerns. Because each person faces some problems and wants someone to talk about it or look for someone who can understand what they are going through.
So do research about your target audience and understand their pain point and talk about it then they get the idea that you know what they are suffering from.
Make it Engaging
As many people have said, “Stories sell.” People like to hear a story where a struggle is there and the problems that they can relate with and at last how they have overcome. Even if you have grabbed their attention and talked about their situation, that’s not enough. You will have to engage them in your content, and you can hire someone only for your storytelling.
Give them Solution
They have stuck with your content now, and they are looking for a solution from you. So don’t piss them off; you will have to solve their problems or give a solution that works and makes their lives easier.
These key components were the foundation of your content creation that you should follow, and along with that, there are more modifications you will have to do to enhance your content quality.
SEO Copywriting Techniques that you should follow
From this section, you will get an understanding of the combination of SEO and Copywriting. I have discussed both parts in a separate paragraph, so you grasp them more clearly.
SEO Work to Do
The most important stuff in SEO is doing effective keyword research. Most business startups don’t know how to select the keywords that they want to rank for. How do you differentiate between tons of keywords on the internet?
The majority of people make one mistake: They target keywords with very high search volume, thinking they will gather more traffic because many people are searching for it. Yeah, they are but you can’t rank for that one because it would already have the most incredible; and keyword difficulty, So even if you rank on the second page, you will not receive enough crowd.
So target keywords with lower keyword difficulty even if it has ten times lower search volume than the top ones.
After that, your keyword placement should be crisp and clear, and it should not sound like you have forcefully placed it. Don’t overdo it. You can set different suggested keywords along with your primary keyword as your secondary that also works; this way, you can rank for many keywords. To know more in detail, check How to do Keyword Research?
Content structure focuses on how you are making your content consumers go through the entire content, how you can effectively hold them to the last. It also depends on the user interface and user experience. Think about it, can you add the element of interaction? Can you make the content look more beautiful and easy to read?
You can do all this by removing unnecessary and challenging words from the content, proper headlines, important stuff, paragraph breaks, perfect images, videos, tables, graphics, etc.
It consists of three things and is also known as the kings of SEO because it genuinely affects your SEO ranking if you make a mistake in filling it.
Use the keyword in the title with a power word or something that shows emotion and try to use numbers in the title it could be anything like Top 10 Something or the current year.
Including your primary keyword in the URL the shorter the better, two to three-word keywords are awesome. Avoid long-tail keywords in the URL.
Introduction of your content or you can say a brief description. Including keywords is necessary and aside from that, you will have to make them curious or let them know that you have the answer to their question.
And you can do that by asking questions in the meta description.
Plagiarism-free content is highly appreciated and should be around 4 to 7 % that’s fine it does happen sometimes. Apart from that, use copyright-free images, use proper alt text in every image. Add tables and charts if content requires.
Copywriting Work to Do
The majority of the time copywriting is about editing, you edit most of the sentences and words from your content to make your message more clear and impactful for your target audience.
People usually scheme through the entire content and look at all the headlines or they watch the table of contents at the top. So they are going to read-only when they think you are going to talk about their query or concerns.
So your headlines should be simple and straightforward that directly connects with your audience. Keep one thing in your mind, don’t flaunt your vocabulary there because no one is going on google to search for the meaning of that word.
Start your paragraphs with facts and statistical data that will help you to hook your audience and after that, it’s all about storytelling. You should have a proper beginning, relatability, hurdles, milestones, and achievements.
Don’t just brag about what you are capable of; tell them how you are going to help them and make their life better than before. Why should they choose you from all other options that are available in the market?
Every brand has its own taglines or slogans but you can also use them in your content; A phrase or a tagline that sums up your all ideas because taglines or rhymes usually stick in the human brain for a long time.
Benefits of SEO Copywriting
The term “SEO Copywriting” exists in itself to prove that it works, otherwise, why would people talk about it. It’s not a hypothetical concept; both SEO and Copywriting have been widely used in the Entire industry for a long time and especially copywriting both online and offline. So why not use this combination for our benefit.
Here are some of the benefits that you will get:
Boost Your Organic Click Through Rate
Rather than getting a click-through Google Ads, it is better to have an organic click-through that increases the credibility of your website, and also the audience comes through traffic that is much better than the ads one.
Get More Traffic to Ecommerce Product and Category Pages
SEO helps your different pages to rank for different keywords and especially if you have an eCommerce website then there are tons of keywords that you will have to focus on and make it rank on the search engine.
You will get an increase in your traffic if you rank on too many keywords of your product and category pages where people will actually come to see everything.
Lower Bounce Rate
Bounce rate determines how much time a person spends on your website. A high bounce rate affects your website ranking so you want your target audience to stay at your website looking and checking at your content & deals. With the help of SEO Copywriting people will come to your website and stay there for a long time that will result in a lower bounce rate and higher ranking on the Search engine.
What’s the point of having those high traffics and ranking of your website when you have a low conversion rate. The entire point of having a huge crowd is to convert as many as you can. You will have to convince them to take action.
Think if you are convincing them to click on your website and making them stay then you can also put them down in your sales funnel and convince them to buy your product and sales. Copywriting is all about making actions.
Talking about Sales Funnel if you don’t know what it is check out this article.
- What is SEO Management?
- Why are SEO management services Important?
You may have researched a lot about SEO management services or spent some time reading and understanding SEO. You need to look at many different things around SEO, and if there is chaos, you will have to manage it. If you want a fruitful result from SEO, then your website needs good SEO management Services.
There is much data recorded on conversion rate where it clearly shows that organic visitors to your websites have higher chances to convert. SEO is widespread, and you are reading about it because SEO management can lead you to have more visibility on the Internet. Eventually, it will grow your traffic and sales.
What is SEO Management?
In SEO management, your company or agency manages your search engine optimization strategies. Managing an SEO campaign is a team effort. It involves developing, driving, and customizing your campaign to maximize results and achieve business goals.
Like project management in SEO, there are many steps and works involved, and each task has to be discussed among the team members to develop a strategy and deadlines to complete each task.
We also have to make sure that your business is not affected, and your website should work like regular days while doing SEO optimization. SEO takes place both on the website or outside of it. So, according to requirements, each task should be done while thinking about the product or service launch, Target audience, and your competitors.
It’s common for businesses to hire professional SEO management services since internal marketing departments often handle multiple tasks and have no experience in SEO. If you watch out in the market, you can notice almost all of your top competitors have SEO handling teams.
A business can either partner with an agency or handle the strategy internally, but it’s crucial to know what SEO management entails. Using that framework, you can create a competitive plan that produces results for your company.
Why are SEO management services Important?
A single person can’t do everything on his own and it would be stupid if your spending 24hrs of your day working and learning new things. Any organization or company grows when a team works.
SEO India Inc has an expert team of SEO management where each member has assigned different tasks so they can carry out the project easily within a short period of time and provide wonderful results to your business.
Process and strategy of SEO management
Analyzing the target audience
It is important for a company to have a thorough understanding of its target audience as part of SEO. The researchers understand what their target market wants from the business, product, or service they’re selling. Moreover, they are aware of the concerns and questions that are commonly faced by their target audience.
Our team of SEO experts analyzes your target audience across all platforms of all categories and gathers data on their wants and pain points.
This way we develop a strategy for your SEO and Marketing campaign by gathering answers to a few important questions
- What are their earnings?
- How do they spend their free time?
- What are their communication methods?
- How do they cope with challenges?
- What drives them to purchase?
- What ideas do they have?
No matter how well you understand your target audience, you may still need to review your past research. A consumer’s tastes can change over time. When your marketing personas are outdated, your SEO strategy will flop, which isn’t good for your business.
Following the research of your audience, you can launch your marketing strategy.
You are not the only one who is selling or producing that product or service, there are lots of competitors in the market who are doing the same business as you. Maybe someone is bigger and some of them are smaller than you.
The most important aspect of marketing is what people forget is that we don’t do marketing to convince people to buy that product. No one can do that; a person will buy that particular thing when he/she may need it or be interested in it.
So why do we do marketing? We market our business to convince people to buy from us, not from our competitors. Even the well-known brands spent tons of money to just market themselves so that their names keep clicking in everyone.
It is important to be aware of your competitors,
- How are they approaching their customers?
- What are their marketing strategies?
- Where do they reach out to their audience and how do they convert?
After working with such companies and businesses we have proper experience in the analysis of them and that’s why our SEO management gives results to our clients.
- Competitors Website
- Their Backlinks
- Social Media profiles
- Content management
- Targeted keywords
After doing these two major things, now our team will start working on your business first we will start with
First, our SEO management team will do a website audit and will check the issues where it lacks, what changes need to be done.
We evaluate all your website pages and let you know if any of them rank higher for specific keywords. Optimizing low-ranking web pages is inefficient if you already have pages ranking higher for those keywords.
In order to save you time and effort, we tell you which pages on your website are already ranking higher for specific keywords so that you can decide which of those pages are the best match for your target keywords. We suggest changes based on the landing page analysis you provide.
We will perform content auditing and do changes in
All these three steps will be a quick head start towards SEO management and after then we will focus on other parts of the SEO after finishing these tasks.
To know more about our SEO services click here
SEO Tracking and Monthly Reporting
Data is used in SEO, as well as other forms of digital marketing. Data from your site can help you gauge your SEO strategy’s performance. In addition to identifying improvement areas, you can make intelligent decisions based on data.
You will receive monthly reports from your account manager when you partner with an SEO agency like SEO India Inc. In some cases, it may be necessary to review your SEO strategy on a weekly basis. Our team can help you achieve this.
When you manage your SEO strategy in-house, it’s important that you have a regular schedule for monitoring and measuring results. These schedules are often used as a standard by businesses.
Qualities of a good SEO management services
An SEO Manager must possess the following ten important skills. Many of these skills are listed in job descriptions for SEO Manager positions and are used by our SEO professionals daily to optimize our search engine marketing campaigns.
- Content Marketing refers to the process of developing, creating, and sharing content with prospective customers.
- SEO Technical Optimization – Increasing the visibility of a site through its technical implementation.
- By making specialized techniques and methods available to other trustworthy websites, we can encourage them to link to our client’s websites.
- The optimization of a website to improve its visibility in organic search results occurs on the page itself.
- Management of the content on your website, managing comments, and performing other administrative tasks using website management systems.
- In the process of increasing conversion rates and driving revenue using specialized software, conversion rate optimization (CRO) attempts to increase conversion rates by testing different types of content on a website.
- Copywriting – Developing informative and engaging website content, guest posts, and other creative materials.
- Plan SEO projects, establish realistic deadlines, communicate with stakeholders, allocate resources, troubleshoot issues, and deliver (and measure) results.
- Marketing Relationship Management – Meeting with clients regularly to ensure marketing activities align with business objectives. Providing positive results and setting realistic expectations.
Tips for good SEO management services
- Your website will run faster if you remove any sluggish components
- Provide links to websites that contain relevant content.
- The first thing you should do is write for humans, second for search engines.
- Links from other credible websites can help your site grow.
- Meta descriptions should be unique and relevant to each page.
- Structure your URLs in a simple, readable manner mostly 1 to 3 words.
- Make sure you have a Web analytics system in place from the very beginning.
- Structure your URLs in a simple, readable manner mostly 1 to 3 words.
- Make sure your images contain the right keywords.
Ecommerce SEO services
Why do you need Ecommerce SEO Services? Only 2.86% convert to purchase on eCommerce websites. That’s the reason you should look for more traffic on your eCommerce website to get more conversions. Many eCommerce websites run google ads to get more visibility and traffic, but it costs lots of money.
That’s why you need Ecommerce SEO Services to rank on the first page of Google so that people get to see your eCommerce website first and click on it. This way, you will be saved from spending money on google ads.
Ecommerce SEO Services: For whom?
Our Ecommerce SEO services focus on
- Starting-ups and small businesses need help with search engine optimization strategies but are not sure where to start.
- Local offline Stores that want to create an online presence with their SEO-friendly websites. SEO India Inc also helps in making SEO-friendly eCommerce sites.
- From product descriptions, landing pages, about pages to all social media handles. SEO India Inc provides an entire road map to follow up on your SEO journey
Ecommerce Business Challenges
All kinds of businesses have to face some problems or challenges, and eCommerce also has its digital challenges like
You want to reach out to the people who are genuinely interested in buying or products or services, or you want people to land on your website, which converts. Having massive traffic is not necessary, but having the right traffic is way more profitable than that.
The customer has lots of options to pick from, and people do some research before buying any particular product, so how would you ensure that the person likes your eCommerce store to buy that specific product.
It depends upon the customer’s search intent, whether he lies on the top of the sales funnel or at the bottom. That’s why SEO India Inc is here for you. We will determine and understand your customers’ exact search intent keywords and rank your website to your target customer.
One of the biggest challenges is to outrank your competitors and gain more traffic and sales on your website, and it can only do when your website ranks on the first page of google.
What our team of SEO experts will do for you is analyze their product page, their marketing strategy, and the variety of content they are putting out on the internet. How are they approaching their customers on social media?
Afterward, we make sure you stand out. By using distinct colors, providing superior functionality, or making the user experience pleasant, it is possible to achieve this. Finally, be sure that the items or services you provide are relevant and unique to your customers. Then Our company’s job will be to showcase your product before your target customers before competitors.
Running Google ads has two aspects one better keyword and per month budget for PPC. Google offers its AI algorithm to make an advertising strategy for you, but it should not rely exclusively on a machine perspective. It should be more nuanced as Humans have a better understanding of other humans than current AI. SEO India Inc offers a PPC marketing strategy. Click here to check.
You are trying to grow your business, and you want more leads.
The problem is that you aren’t getting any traffic from social media, even though you are spending hours every day on Facebook, Twitter, Instagram, and LinkedIn. You have tried everything possible by creating posts, stories, and ad campaigns, but nothing seems to work for your business.
SEO India Inc offers a full range of services, including Social Media Marketing which helps businesses get higher visibility on the internet with our social media marketing services like Facebook Marketing service in India or Twitter Marketing service in India.
We will optimize your social media pages so that they can quickly appear by Google Search Engine Result Pages (SERPs). Our team will make sure to enhance the visibility of your business with posts, stories, ad planning, and more! With our top-notch digital marketing strategy, we can help you get better results than ever before!
Migrating your website to a new server can be scary. You don’t want to lose traffic or sales, but you also know that your current hosting service isn’t the best. When your website goes down, you lose money. And when it’s slow to load, customers leave before they buy.
Your site is the backbone of your business, and its health directly impacts revenue. But if it isn’t up and running at 100%, you can kiss those sales goodbye!
Our SEO India team is here for you when it comes time to move your site over to a new host. We’ll ensure that everything goes smoothly and without any hiccups so that you’re not left worrying about lost traffic or revenue during the transition period.
If you need help in moving websites from one server environment over to another, turn to us! Our experts will handle all of the technical details involved in getting your site moved over quickly and efficiently while keeping things running smoothly throughout the process – no matter how long it takes!
Our team has years of experience with all kinds of websites and server setups. We have helped many businesses migrate their sites successfully without losing any sales or traffic! We know what works best for different industries, so we can make a plan to keep your site healthy while increasing speed dramatically.
Process of Ecommerce SEO
One thing is common for all kinds of websites during SEO, ensure, i.e., Research – Keyword Research and Competitor Research. The same goes for eCommerce SEO services. In fact, an eCommerce business is considered an SEO-friendly website as it has to gain traffic.
Are you searching for the right keywords to rank higher in Google?
SEO India Inc is a company that specializes in helping businesses find and use the best keywords to increase their rankings on search engines. We have experts who can help you with your keyword research, so you don’t have to worry about it.
Our team of professionals will work hard to ensure that you get the best results possible from your investment in our services. You won’t be disappointed!
Our team of experts will help you with your SEO campaign and provide insights into improving your website’s performance. We’ll also give you a detailed report on all the work done, including difficulty level, search volume, competitor analysis, and more! We’re the best at what we do.
If you want to rank higher in Google searches without spending too much time or money, then our services are perfect for you! You can get both short-tail and long-tail keywords that are less competitive but have better conversion rates. Plus, we use premium tools like SEMrush, Ahrefs, SurferSEO, and Buzzsumo to make sure everything is up-to-date.
Action: Contact us today to estimate how much it would cost to rank higher in Google searches!
In the e-commerce business, there are many competitors that you have to look for and study thoroughly. Everyone wants their business to be on top, and in an eCommerce business, the ranking of your website on google decides that factor.
At SEO India Inc, we can plan and build tactics or strategies to outrank your opponents.
On Page SEO
Your product is not ranked on the first page of google search and you are not getting sales because of this.
Our On-page SEO services will rank your website or product on the first page of google in just a few days. We have been doing it for over 10 years now.
You can hire us to do on-page SEO for your website or use our software that will help you achieve top ranks in Google within no time! It’s easy and affordable!
Off Page SEO
Our Off-page SEO Service is an inbound marketing technique that helps search engine crawlers discover, index, and rank webpages based on their content. In other words, it is a process that helps us get high rankings in google by doing some white hat techniques like link building.
We have been working hard for many years to build relationships with influencers who can help promote your business online through social media, guest posting, and other forms of digital PR. By promoting your website we will be able to increase its visibility online among potential customers, improve brand awareness and ultimately drive more traffic towards your site from Google organic results as well as targeted keywords.
Any activity you do on the web to promote a physical business with customers you can meet in person is considered local search marketing. Chains and chain stores are both included as well as small and medium businesses (SMBs).
In the case of businesses that have stores or service locations close to their clients, such as service companies, they are termed local businesses, and they can employ many techniques and skills to increase their visibility on the Internet. Local search engine optimization is also called local SEO. Our Local SEO Services
Local SEO is far from being a one-and-done form of marketing. Instead, it builds on a foundation of clear business information, utilizing a range of marketing practices to turn an unknown brand into a household name in the local community.
Advantages of Ecommerce SEO Services
People these days visit search engines before buying any particular product. Nearly 93.5% of internet users have purchased a product online.
- Online advertising budgets can be reduced with search engine optimization
- Based on your market research, eCommerce SEO can increase your search visibilities of all products
- Building brand value and developing loyal customers can be achieved by a strong team of SEO and social media marketers.
- The creation of natural customers will only happen if you do not rely on push strategies.
- In order for an eCommerce company to succeed, SEO is crucial.
- After a website ranks in the top 10 results of a search engine, SEO effects can last for a long time
Benefits of Having an Ecommerce Store
- It is easier for customers to shop for what they need in a shorter time.
- Sellers have the option to add images, descriptions, price, shipping fees, and delivery dates. Your listing will show buyers what you have.
- Offline stores have too many maintenance charges, and also you need to pay the rent. But on an eCommerce store, it’s so more minor.
- You can promote your products easily on the Internet.
- Your online store be open 24 * 7