Is SEO good for website? Best SEO facts 2022

Is SEO good for websites or not? If you are unsure about it or have some doubts in your mind, then stay tuned for more clarity. I have mentioned all the benefits, facts, and statistics about SEO to clear up all your doubts. 

Around 60 to 70 per cent of the marketing people know and state the value of SEO for Online Business growth. 

Search Engine Optimisation refers to optimizing all the searches done on Google or other search engines. 

But almost 70 per cent of the people use Google for all their queries, and it doesn’t matter what kind of business you have, there are customers all around the world, and you can’t reach out to them unless you’re visible on the Internet. 

People search for products, services, restaurants, places, etc., on the Internet. Now, what’s the point of SEO related to all the searches, and how can it help you gain more customers and sales. 

Types of marketing

People use different strategies and approaches to attract customers. Each one requires different execution, but we can classify all marketing strategies into two groups: 

Inbound Marketing

In this category, you give information in digital content while referring it to your business. Inbound marketing attracts customers, and you don’t have to go there with your piece of content to convince them. 

You can create blog posts, podcasts, social media posts, etc., to market yourself while providing your target customers with value. The best part of Inbound marketing is that you can keep track of conversions and engagements of the audience. SEO falls under this category. 

Outbound marketing

In outbound marketing, we reach out to customers with direct advertisements, including any print media like posters, flyers, or banners. People don’t ask for it, or generally, you can say they are not interested to see Ads.

We can also do outbound marketing in the digital form, for example, cold emailing Tv Ads and Internet ads (All Social Media channels). Although you can keep track of Internet conversions and reach, but can’t find out the effectiveness of offline marketing.

Top Benefits of SEO

Target focused Audience/Customers

You don’t want to waste your time, energy, and money on random places or people; despite that, you want to focus where there is a high chance of a conversion. The main point of SEO is to reach out to the people interested in your products or services. 

SEO makes sure the visibility goes around the people who click through your site and look out for what you are selling.

Budget-Friendly

People spend lots of money on Instagram, Facebook, and Google Ads to promote their products/services. Most of the time, they also pay influencers or famous blog posts to do their promotion, and all this stuff costs a lot of money.

When you perform SEO on your website, reach out to more people and get a more effective response.

Better Click-Through Rate

SEO works with website content where people are genuinely interested to read and know more about the subject. So they search with keywords and scan through search results that show and the screen and click on them.

When people see any sponsored post or an advertisement, it is more unlikely that they will click. 

Beat your Competition

Everyone is moving forward with marketing and branding strategies in this digital world, and the online business makes the most of it. 

Some of your competitors may not have made their websites yet, or might some of them have. You have a chance to outplay them, and SEO can help you do that. Better search results rankings lead to genuine organic traffic. 

Facts and Statistics About SEO

• Google now controls over 85% of the search engine business. (Statista)

To succeed at search engine optimization, you must follow Google’s guidelines. Visitors will come to your site whether you rank high on Yahoo or Bing, but organisations that rank high on Google are likely to gain the most business.

• Google has 3.5 billion searches per day (Source: Internet Live Stats)

Consumers now conduct up to 70% of their purchasing research online before even engaging in a sales discussion.

Your buyers will be able to do their own research while learning about you on your terms if you rank well in search engines.

• The first five organic results are responsible for 67.6% of all clicks. (Source: Zero Limit Web)

The competitive field is tougher than ever, with more than two-thirds of all clicks going to the first five organic results, and marketers must be intelligent, innovative, and a little bit lucky to get that prime real estate.

• To rank web pages, Google’s search algorithm considers over 200 parameters. (Source: Backlinko)

Google’s ranking algorithm is still a mystery, but SEO specialists all around the world have been building lists (and double-checking them) to figure out what makes SERP rankings tick.

• New Google search results account for 16-20% of all annual Google search results.(Source: internetlivestats)

Because search engine competition is constantly increasing, you must remain alert in your search engine optimization activities. Just because you’re No. 1 now for a term doesn’t mean you’ll be there next month, much less next year.

• Organic search provides the best ROI of any marketing strategy, according to 49% of marketers.(Search Engine Journal)

Organic SEO success is primarily reliant on low-cost or no-cost keyword and schema actions. When done correctly and in conjunction with high-quality material, it can generate a significant amount of revenue and, as a result, a high return.

• When compared to digital advertising, SEO can cut customer acquisition costs by 87.41% on average.(Terakeet)

SEO is much less expensive than other methods for acquiring new clients due to its low cost barriers. 

• 70% of marketers consider SEO to be more effective than PPC.(Source: Databox)

With the maturation of digital marketing, it’s no wonder that organisations are improving their SEO skills – and seeing more returns from SEO than from PPC.

Many of the respondents stated that search engine optimization had improved their outcomes (such as traffic, leads, and sales). Others used ROI as a metric to compare SEO against PPC.

• 75 percent of marketers believe their SEO strategies are “very effective” or “very effective” in achieving their marketing objectives.(Source: HubSpot State of Inbound)

Marketers are more confident than ever before in their SEO operations. You risk being left behind by your competitors if you don’t invest in yours.

• The top position’s average content length The article on Google has 1,447 words.(Source: backlinko and Ahrefs)

How long should good content last? Enough to thoroughly respond to your buyers’ inquiries.

However, if you want your good content to rank well, you should aim for around 1,500 words.

• The top Google result has 3.8x more backlinks than the second through tenth positions. (Source: backlinko and Ahrefs)

Clearly, backlinks are closely associated with high rankings.

• Over 54% of search inquiries are at least three words lengthy.(Source: Moz)

Most people aren’t looking for keywords that are only one or two words long. Long-tail keywords are phrases of three words or more.

• The click-through rate for long-tail keyword searches is 3-5 percent greater than for basic searches.(Source: Smart Insights)

The distinction between “SEO” and “SEO statistics” and “SEO statistics for 2022” is long-tail keywords.

• Updating and republishing old blog articles with new material and graphics might result in a 106 percent boost in organic traffic. (Source: HubSpot)
• The headline/title tag was deemed the most significant SEO feature by 36% of SEO specialists in 2021.(Source: Databox)

It’s tempting to spend the majority of your time developing the perfect article copy and then move on. As a result, we frequently consider the headline as an afterthought.

• Google searches for a local company or service account for 46% of all searches.(Search Engine Roundtable)

If your company provides services in a certain region, has many offices, or has a physical location, you should optimise your website to be found by individuals in that area.

• In the previous two years, mobile inquiries for “best” + “right now” have increased by almost 125 percent.(Source: Google)

Include a list of “bests” while thinking about blog subjects your audience wants you to write about.

• In the last two years, mobile inquiries for “where to purchase” + “near me” have increased by almost 200 percent. (Source: Google)

This is crucial if your firm relies on local traffic or has a restricted service area.

• 76 per cent of consumers who look for anything local on their smartphone visit the shop within one day. (Google)

This is a nice reminder to update your Google My Business profile.

• 20. 53% of Americans say they use a search engine to investigate items before making a purchase decision. (Google)
• Organic search accounts for 23.6 per cent of all e-commerce orders in the United States. (Source: Business Insider)

Despite the fact that Amazon and direct brand retail sites still account for the majority of e-commerce activity, your company can and should still optimise to be found in search engines and reach this diverse audience.

• Google searches on mobile account for 58 per cent of all searches. (hitwise)

This is a large amount, but before you go all-in on mobile, have a look at your site’s stats. These are worldwide statistics and may not reflect what’s going on in your virtual backyard.

Benefits of SEO Copywriting | 2021 Best Guide

What is SEO Copywriting?

More often, you have heard this term separately “SEO” and “Copywriting.” But do you know SEO Copywriting has now become a term on its own? 

Yes, almost every top website on the Internet explores and practices SEO Copywriting – from Blog websites to eCommerce websites, almost everyone. 

But How they are using it and, if they do, how it will be helpful for your website. 

In this post, you will get to know how SEO Copywriting helps increase your Traffic, improves your search engine ranking, and, most importantly, your conversion rate will be higher.

Now let’s understand the fundamentals of SEO Copywriting which makes it different from regular content writing and copywriting.

Optimized for both human and search engines

Search engines are getting smarter day by day, and Google has become so advanced in its technology which makes it more difficult to rank these days, unlike the old times. 

Previously there weren’t many things to look at aside from focusing on keyword stuffing and link building. But it’s not enough for 2021 and it will be more difficult in the upcoming days.

SEO India Inc. team keeps updating themselves in the market with new upcoming changes and is always ready to develop new strategies to provide results to our clients.

Don’t make it Robotic.

Stuffing and repeating keywords in your content makes it dull and less engaging for the audience. From search engine ranking experience, many people or machines in the market have made specific rules of SEO that tell you to follow these steps to rank high on the search engine.

Is it true? Do these tactics and instructions work?

Well, maybe or maybe not, because many clear rules are essential that you have to follow. Apart from that, they’ve learned a lot through studying high-ranking material and doing their research. As I have said earlier, Google and other searches are making them bright day by day, which means rules are constantly changing even google employees can’t predict.

So What to do?

Don’t worry. Specific strategies work; although it will take time and effort to create such content, it’s worth your hard work. These contents will be the pillar of your website that will prevent your site from falling from the search engine rankings. We will use SEO Copywriting methods in content making.

First, write for the people who you want to target

Human-friendly Content

Writing for humans mainly focus on three steps-

First, gather their Attention

People don’t like to watch something unless it is of their interest or benefit. Either they need entertainment or profit, a harsh truth but everyone has to agree with this. That’s where the role of Copywriting comes in, it is a skill of making other people take action with written words. 

Write Titles and headlines that generate curiosity or close the statement where the audience understands what it is about. From this, you will call them inside your content.

Talk about their Problems

No one is interested in others, they don’t have time to listen, or you can say they don’t have any concerns. Because each person faces some problems and wants someone to talk about it or look for someone who can understand what they are going through.

So do research about your target audience and understand their pain point and talk about it then they get the idea that you know what they are suffering from.

Make it Engaging

As many people have said, “Stories sell.” People like to hear a story where a struggle is there and the problems that they can relate with and at last how they have overcome. Even if you have grabbed their attention and talked about their situation, that’s not enough. You will have to engage them in your content, and you can hire someone only for your storytelling.

Give them Solution

They have stuck with your content now, and they are looking for a solution from you. So don’t piss them off; you will have to solve their problems or give a solution that works and makes their lives easier.

These key components were the foundation of your content creation that you should follow, and along with that, there are more modifications you will have to do to enhance your content quality.

SEO Copywriting Techniques that you should follow

From this section, you will get an understanding of the combination of SEO and Copywriting. I have discussed both parts in a separate paragraph, so you grasp them more clearly.

SEO Work to Do

Keyword Placement

The most important stuff in SEO is doing effective keyword research. Most business startups don’t know how to select the keywords that they want to rank for. How do you differentiate between tons of keywords on the internet?

The majority of people make one mistake: They target keywords with very high search volume, thinking they will gather more traffic because many people are searching for it. Yeah, they are but you can’t rank for that one because it would already have the most incredible; and keyword difficulty, So even if you rank on the second page, you will not receive enough crowd. 

So target keywords with lower keyword difficulty even if it has ten times lower search volume than the top ones. 

After that, your keyword placement should be crisp and clear, and it should not sound like you have forcefully placed it. Don’t overdo it. You can set different suggested keywords along with your primary keyword as your secondary that also works; this way, you can rank for many keywords. To know more in detail, check How to do Keyword Research?

Content Structure

Content structure focuses on how you are making your content consumers go through the entire content, how you can effectively hold them to the last. It also depends on the user interface and user experience. Think about it, can you add the element of interaction? Can you make the content look more beautiful and easy to read? 

You can do all this by removing unnecessary and challenging words from the content, proper headlines, important stuff, paragraph breaks, perfect images, videos, tables, graphics, etc.

Rich Snippets

It consists of three things and is also known as the kings of SEO because it genuinely affects your SEO ranking if you make a mistake in filling it.

Title

Use the keyword in the title with a power word or something that shows emotion and try to use numbers in the title it could be anything like Top 10 Something or the current year.

URL

Including your primary keyword in the URL the shorter the better, two to three-word keywords are awesome. Avoid long-tail keywords in the URL.

Meta Description

Introduction of your content or you can say a brief description. Including keywords is necessary and aside from that, you will have to make them curious or let them know that you have the answer to their question. 

And you can do that by asking questions in the meta description.

Content Material

Plagiarism-free content is highly appreciated and should be around 4 to 7 % that’s fine it does happen sometimes. Apart from that, use copyright-free images, use proper alt text in every image. Add tables and charts if content requires.

Copywriting Work to Do

The majority of the time copywriting is about editing, you edit most of the sentences and words from your content to make your message more clear and impactful for your target audience.

Headlines

People usually scheme through the entire content and look at all the headlines or they watch the table of contents at the top. So they are going to read-only when they think you are going to talk about their query or concerns.

So your headlines should be simple and straightforward that directly connects with your audience. Keep one thing in your mind, don’t flaunt your vocabulary there because no one is going on google to search for the meaning of that word.

Paragraphs

Start your paragraphs with facts and statistical data that will help you to hook your audience and after that, it’s all about storytelling. You should have a proper beginning, relatability, hurdles, milestones, and achievements. 

Don’t just brag about what you are capable of; tell them how you are going to help them and make their life better than before. Why should they choose you from all other options that are available in the market?

Tagline/Phrases

Every brand has its own taglines or slogans but you can also use them in your content; A phrase or a tagline that sums up your all ideas because taglines or rhymes usually stick in the human brain for a long time.

Benefits of SEO Copywriting

The term “SEO Copywriting” exists in itself to prove that it works, otherwise, why would people talk about it. It’s not a hypothetical concept; both SEO and Copywriting have been widely used in the Entire industry for a long time and especially copywriting both online and offline. So why not use this combination for our benefit.

Here are some of the benefits that you will get:

Boost Your Organic Click Through Rate

Rather than getting a click-through Google Ads, it is better to have an organic click-through that increases the credibility of your website, and also the audience comes through traffic that is much better than the ads one.

Get More Traffic to Ecommerce Product and Category Pages

SEO helps your different pages to rank for different keywords and especially if you have an eCommerce website then there are tons of keywords that you will have to focus on and make it rank on the search engine. 

You will get an increase in your traffic if you rank on too many keywords of your product and category pages where people will actually come to see everything.

Lower Bounce Rate

Bounce rate determines how much time a person spends on your website. A high bounce rate affects your website ranking so you want your target audience to stay at your website looking and checking at your content & deals. With the help of SEO Copywriting people will come to your website and stay there for a long time that will result in a lower bounce rate and higher ranking on the Search engine.

More Conversions

What’s the point of having those high traffics and ranking of your website when you have a low conversion rate. The entire point of having a huge crowd is to convert as many as you can. You will have to convince them to take action.

Think if you are convincing them to click on your website and making them stay then you can also put them down in your sales funnel and convince them to buy your product and sales. Copywriting is all about making actions. 

Talking about Sales Funnel if you don’t know what it is check out this article.

Affordable Ecommerce SEO Services- 2021

Ecommerce SEO services

Why do you need Ecommerce SEO Services? Only 2.86% convert to purchase on eCommerce websites. That’s the reason you should look for more traffic on your eCommerce website to get more conversions. Many eCommerce websites run google ads to get more visibility and traffic, but it costs lots of money.

That’s why you need Ecommerce SEO Services to rank on the first page of Google so that people get to see your eCommerce website first and click on it. This way, you will be saved from spending money on google ads.

Ecommerce SEO Services: For whom?

Our Ecommerce SEO services focus on

Ecommerce Business Challenges

All kinds of businesses have to face some problems or challenges, and eCommerce also has its digital challenges like

Process of Ecommerce SEO

One thing is common for all kinds of websites during SEO, ensure, i.e., Research – Keyword Research and Competitor Research. The same goes for eCommerce SEO services. In fact, an eCommerce business is considered an SEO-friendly website as it has to gain traffic.

Keyword Research

Are you searching for the right keywords to rank higher in Google?

SEO India Inc is a company that specializes in helping businesses find and use the best keywords to increase their rankings on search engines. We have experts who can help you with your keyword research, so you don’t have to worry about it.

Our team of professionals will work hard to ensure that you get the best results possible from your investment in our services. You won’t be disappointed!

Our team of experts will help you with your SEO campaign and provide insights into improving your website’s performance. We’ll also give you a detailed report on all the work done, including difficulty level, search volume, competitor analysis, and more! We’re the best at what we do.

If you want to rank higher in Google searches without spending too much time or money, then our services are perfect for you! You can get both short-tail and long-tail keywords that are less competitive but have better conversion rates. Plus, we use premium tools like SEMrush, Ahrefs, SurferSEO, and Buzzsumo to make sure everything is up-to-date.

Action: Contact us today to estimate how much it would cost to rank higher in Google searches!

Competitor Research

In the e-commerce business, there are many competitors that you have to look for and study thoroughly. Everyone wants their business to be on top, and in an eCommerce business, the ranking of your website on google decides that factor.

At SEO India Inc, we can plan and build tactics or strategies to outrank your opponents.

On Page SEO

Your product is not ranked on the first page of google search and you are not getting sales because of this.

Our On-page SEO services will rank your website or product on the first page of google in just a few days. We have been doing it for over 10 years now.

You can hire us to do on-page SEO for your website or use our software that will help you achieve top ranks in Google within no time! It’s easy and affordable!

Off Page SEO

Our Off-page SEO Service is an inbound marketing technique that helps search engine crawlers discover, index, and rank webpages based on their content. In other words, it is a process that helps us get high rankings in google by doing some white hat techniques like link building.

We have been working hard for many years to build relationships with influencers who can help promote your business online through social media, guest posting, and other forms of digital PR. By promoting your website we will be able to increase its visibility online among potential customers, improve brand awareness and ultimately drive more traffic towards your site from Google organic results as well as targeted keywords.

Local SEO

Any activity you do on the web to promote a physical business with customers you can meet in person is considered local search marketing. Chains and chain stores are both included as well as small and medium businesses (SMBs). 

In the case of businesses that have stores or service locations close to their clients, such as service companies, they are termed local businesses, and they can employ many techniques and skills to increase their visibility on the Internet. Local search engine optimization is also called local SEO. Our Local SEO Services

Local SEO is far from being a one-and-done form of marketing. Instead, it builds on a foundation of clear business information, utilizing a range of marketing practices to turn an unknown brand into a household name in the local community.

Advantages of Ecommerce SEO Services

People these days visit search engines before buying any particular product. Nearly 93.5% of internet users have purchased a product online.

Benefits of Having an Ecommerce Store