What is Technical SEO? 2022 Best strategies of technical SEO

Let’s understand What is Technical SEO? Why is it important for your website?

Google and other search engines seek to provide the best results for their consumers’ searches. As a result, Google’s robots explore and assess websites based on a variety of criteria. Some elements, such as how quickly a website loads, are based on the user’s experience. 

Other criteria aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, strengthening technological components aids search engines in crawling and comprehending your site. 

You may be rewarded with better ranks or even richer outcomes if you accomplish this correctly.

What is Technical SEO?

On-page SEO includes technical SEO, which focuses on improving website speed and making it search engine friendly. The practice of ensuring that a website fits the technical standards of modern search engines to increase organic ranks is known as technical SEO. Crawling, indexing, rendering, and website architecture are important aspects of technical SEO.

Why do you need Technical SEO?

It doesn’t matter if you have an amazing UI UX design or well-produced content on your website unless you have worked on Technical SEO.

Search Engines have to crawl through your posts and pages; it has to be rendered and indexed. Without that, your website cannot rank.

But even if your indexing is done, that does not guarantee a good result. It also depends upon many other factors like your site is secure, mobile-friendly, broken links, 404 pages, high image sizes and many more.

How can you improve your Technical SEO?

Site Structure

Nobody likes chaos; all the steps below, from crawling, rendering, indexing, etc., all depend upon the structure of your website. Structure means how you have organised your website. 

Do all your pages are easily accessible or visible to the audience. Relatable contents are linked together or not. You may have seen a flow chart with different branches and links. It’s called a flat structure. 

Follow the hierarchy pattern while creating your website structure- it should look like Topics, then subtopics, and subtopics of Subptopic.

URL Structure

If your website is small or you post only blogs or news, you don’t have to think much about it because it is independent.

But if you have a product or a service-based website, you need consistent URL tags. 

Consistent in that each page should fall under a category or sub-category, making it easier to look for both the viewer and search engines. They get to know where they are and what to look for on your website.

Let’s take an example to understand it more clearly

Suppose there are electronic items 

Then you can put the – Electronics as the main category and Products like Home Appliances, Gadgets, and Accessories in the Subcategory then it will look like

www.xyz.com/electronics/homeappliances

www.xyz.com/electronics/mobileacessories

If you have a subcategory under Subcategory, then it should look like

www.xyz.com/electronics/homeappliances/samsung

Breadcrumb navigation

It is considered highly effective in Search Engine Optimization. Breadcrumb helps interlink between pages and subpages, making your website structure stronger. 

Google also prefers URLs into breadcrumb structure, so you should focus on improving your website ranking.

Crawl, Render and Index

This section will mention the methods that will help you index your web pages on the Google search engine. 

First, you have to find the errors and issues on the webpage. Why is it not indexed?

You can get a coverage report for your web pages on the Google search console, So if you haven’t connected your website to the Google Search Console, then do it first.

In the coverage report, Google will let you know which web page is not indexed and why? Then, Identify the issue and fix it.

The second tool you can use for web site crawler is Screaming Frog.

If you have fixed the issue after visiting the coverage report, you can use Screaming frog to run the crawler again. To check whether it has been done or not. 

There are few other paid tools in the market like- SEMrush and Ahref

Both of these tools can give you an in-depth report of your website.

If you need someone who can do all that for you with premium tools, you can check SEO India Inc.’s team of SEO experts who can save your time, energy, and money.

Internal Linking

Let’s understand one more term in SEO, which is Internal linking. You have learned about the site structure earlier and how few links are connected with the home page, and then there are more pages or posts connected with the other four pages.

That deep pages are more difficult to index, but it does not cause a big issue if you have a good flat site structure where all links are connected with the homepage simply. 

The homepage is easy to index, and people on your site can reach out to those deep pages from the Homepage.

XML Site mapping

An XML sitemap is a file that identifies all relevant pages on a website, ensuring that Google can find and crawl them all. It also aids search engines in comprehending the structure of your website. 

You want Google to crawl all of your website’s important pages. However, sometimes pages are created without any internal links, making them difficult to locate. A sitemap can help you find stuff faster.

You can check if Google is checking your website or not on the Google Search Console with the help of the sitemap feature.

GSC Inspect

Google Search Console has this amazing GSC Inspect feature, which allows you to see which URL is not indexed and shows you the indexed one on Google. 

It helps you compare, and you will know what changes you have to make.

Duplicate Content

The same material can appear on any website, especially if your CMS creates numerous URLs for the same page.

It’s the same scenario with thin content: most websites don’t have a problem. However, it may harm your site’s overall rankings. So it’s worth looking for and repairing.

Different tools are available that help you identify duplicate content on your website.

Copyscape

This tool is a plagiarism checker that shows you which part of your content matches different websites.

The same material occurs when other individuals copy your content and post it on their website. It’s not yours. You only need to be concerned about information on your site that has been duplicated from other websites.

Raven Tools

This tool scans your site and identifies which pages have duplicate content and update required. 

SemRush

The “Content Quality” part of the Semrush site audit tool will inform you whether your site has duplicate content across many pages.

Apart from that, your website can have the same content on different pages of your site; it is an issue if both pages have been indexed on Google. 

To avoid this, you just have to remove those duplicate pages from the index and then everything will be fine. You have to use the “no index” tag on the pages with duplicate content.

And to check again if it is in non-index, run that URL on the google search console.

Canonical URL

The no index tag should be introduced to most sites with duplicate content. Or has unique material taken the role of redundant content?

Canonical URLs are ideal for pages with similar content but minimal variances.

If you have an eCommerce site or any service site, you may have the main categories of each product, but there are more identical products with different features available on the site, and each one has its URL.

In this case, you will have to set the canonical tag with your main page to make google understand other variations of products are just a part of the main page. 

Page Speed

No one has enough time to wait on your website. In technical SEO, improving your page speed is one of the most important tasks.

Here are a few tips that will help you to increase your page reload speed

Reduce webpage Size

You may have been using heavy CSS code, high-resolution images, caches etc., which causes page speed to slow, but webpage size also affects the website’s speed.

Reducing the size of the files on your site will not work if you have a huge page.

You can check the speed of your site on Page Speed Insights.

Remove third-party scripts

Third-party scripts enrich your website with a variety of valuable features, making it more interactive, dynamic, and interconnected. Analytics, advertisements, social network sharing buttons, and video embeds are all made possible by third-party scripts. Some of these features may be necessary for the functioning or monetization of your website.

Third-party scripts, on the other hand, are one of the most common reasons for website performance issues. During page loading, they’re frequently the most expensive resource. A couple of these scripts may potentially be dangerous to your security and privacy.

A page’s load time is increased by 34ms for every third-party script it contains. However, it’s never a bad idea to check over your site’s scripts and see if there is anything that you can do to remove them.

Benefits of Technical SEO

It Improves Speed

Online sites must now load rapidly. People detest waiting for a webpage to load because they are impatient. According to 2016 research, 53% of mobile internet users will quit a website if it takes longer than three seconds to load. If your website is slow, visitors will grow frustrated and leave, and you will lose all of that traffic.

It helps Search Engines easy to Crawl

Robots are used by search engines to crawl or spider your website. Robots use links to find material on your website. They’ll know what the most significant information on your site is if you have a good internal linking structure.

Robots.txt file

The robots.txt file may be used to lead robots around your website. It’s a strong instrument that should be used with caution. As we indicated at the outset, a minor error might prohibit robots from crawling (critical areas of) your site. In the robot.txt file, individuals can mistakenly restrict their site’s CSS and JS files. These files include the code that instructs browsers how and what your site should look like. Search engines won’t be able to tell if your site is working correctly if such files are restricted.

The robots meta tag 

It is a bit of code that you as a visitor will not see. It may be found in the head section of a page’s source code. When searching for a page, robots read this part. It will tell them what they may expect to discover on the page and what they should do with it.

It eliminates dead links

Slow websites are inconvenient, as we’ve previously established. Visitors may be more annoyed by landing on a page that does not exist than by a slow website. If someone clicks on a link that leads to a non-existent page on your site, they will be sent to a 404 error page. That concludes your well-prepared user experience.

Well Organised and structured data

Search engines use structured data to better comprehend your website, content, and even your organisation. Structured data may tell search engines what kind of products you sell or which recipes you have on your site. It will also enable you to provide extensive information about the goods or recipes.

Benefits of SEO Copywriting | 2021 Best Guide

What is SEO Copywriting?

More often, you have heard this term separately “SEO” and “Copywriting.” But do you know SEO Copywriting has now become a term on its own? 

Yes, almost every top website on the Internet explores and practices SEO Copywriting – from Blog websites to eCommerce websites, almost everyone. 

But How they are using it and, if they do, how it will be helpful for your website. 

In this post, you will get to know how SEO Copywriting helps increase your Traffic, improves your search engine ranking, and, most importantly, your conversion rate will be higher.

Now let’s understand the fundamentals of SEO Copywriting which makes it different from regular content writing and copywriting.

Optimized for both human and search engines

Search engines are getting smarter day by day, and Google has become so advanced in its technology which makes it more difficult to rank these days, unlike the old times. 

Previously there weren’t many things to look at aside from focusing on keyword stuffing and link building. But it’s not enough for 2021 and it will be more difficult in the upcoming days.

SEO India Inc. team keeps updating themselves in the market with new upcoming changes and is always ready to develop new strategies to provide results to our clients.

Don’t make it Robotic.

Stuffing and repeating keywords in your content makes it dull and less engaging for the audience. From search engine ranking experience, many people or machines in the market have made specific rules of SEO that tell you to follow these steps to rank high on the search engine.

Is it true? Do these tactics and instructions work?

Well, maybe or maybe not, because many clear rules are essential that you have to follow. Apart from that, they’ve learned a lot through studying high-ranking material and doing their research. As I have said earlier, Google and other searches are making them bright day by day, which means rules are constantly changing even google employees can’t predict.

So What to do?

Don’t worry. Specific strategies work; although it will take time and effort to create such content, it’s worth your hard work. These contents will be the pillar of your website that will prevent your site from falling from the search engine rankings. We will use SEO Copywriting methods in content making.

First, write for the people who you want to target

Human-friendly Content

Writing for humans mainly focus on three steps-

First, gather their Attention

People don’t like to watch something unless it is of their interest or benefit. Either they need entertainment or profit, a harsh truth but everyone has to agree with this. That’s where the role of Copywriting comes in, it is a skill of making other people take action with written words. 

Write Titles and headlines that generate curiosity or close the statement where the audience understands what it is about. From this, you will call them inside your content.

Talk about their Problems

No one is interested in others, they don’t have time to listen, or you can say they don’t have any concerns. Because each person faces some problems and wants someone to talk about it or look for someone who can understand what they are going through.

So do research about your target audience and understand their pain point and talk about it then they get the idea that you know what they are suffering from.

Make it Engaging

As many people have said, “Stories sell.” People like to hear a story where a struggle is there and the problems that they can relate with and at last how they have overcome. Even if you have grabbed their attention and talked about their situation, that’s not enough. You will have to engage them in your content, and you can hire someone only for your storytelling.

Give them Solution

They have stuck with your content now, and they are looking for a solution from you. So don’t piss them off; you will have to solve their problems or give a solution that works and makes their lives easier.

These key components were the foundation of your content creation that you should follow, and along with that, there are more modifications you will have to do to enhance your content quality.

SEO Copywriting Techniques that you should follow

From this section, you will get an understanding of the combination of SEO and Copywriting. I have discussed both parts in a separate paragraph, so you grasp them more clearly.

SEO Work to Do

Keyword Placement

The most important stuff in SEO is doing effective keyword research. Most business startups don’t know how to select the keywords that they want to rank for. How do you differentiate between tons of keywords on the internet?

The majority of people make one mistake: They target keywords with very high search volume, thinking they will gather more traffic because many people are searching for it. Yeah, they are but you can’t rank for that one because it would already have the most incredible; and keyword difficulty, So even if you rank on the second page, you will not receive enough crowd. 

So target keywords with lower keyword difficulty even if it has ten times lower search volume than the top ones. 

After that, your keyword placement should be crisp and clear, and it should not sound like you have forcefully placed it. Don’t overdo it. You can set different suggested keywords along with your primary keyword as your secondary that also works; this way, you can rank for many keywords. To know more in detail, check How to do Keyword Research?

Content Structure

Content structure focuses on how you are making your content consumers go through the entire content, how you can effectively hold them to the last. It also depends on the user interface and user experience. Think about it, can you add the element of interaction? Can you make the content look more beautiful and easy to read? 

You can do all this by removing unnecessary and challenging words from the content, proper headlines, important stuff, paragraph breaks, perfect images, videos, tables, graphics, etc.

Rich Snippets

It consists of three things and is also known as the kings of SEO because it genuinely affects your SEO ranking if you make a mistake in filling it.

Title

Use the keyword in the title with a power word or something that shows emotion and try to use numbers in the title it could be anything like Top 10 Something or the current year.

URL

Including your primary keyword in the URL the shorter the better, two to three-word keywords are awesome. Avoid long-tail keywords in the URL.

Meta Description

Introduction of your content or you can say a brief description. Including keywords is necessary and aside from that, you will have to make them curious or let them know that you have the answer to their question. 

And you can do that by asking questions in the meta description.

Content Material

Plagiarism-free content is highly appreciated and should be around 4 to 7 % that’s fine it does happen sometimes. Apart from that, use copyright-free images, use proper alt text in every image. Add tables and charts if content requires.

Copywriting Work to Do

The majority of the time copywriting is about editing, you edit most of the sentences and words from your content to make your message more clear and impactful for your target audience.

Headlines

People usually scheme through the entire content and look at all the headlines or they watch the table of contents at the top. So they are going to read-only when they think you are going to talk about their query or concerns.

So your headlines should be simple and straightforward that directly connects with your audience. Keep one thing in your mind, don’t flaunt your vocabulary there because no one is going on google to search for the meaning of that word.

Paragraphs

Start your paragraphs with facts and statistical data that will help you to hook your audience and after that, it’s all about storytelling. You should have a proper beginning, relatability, hurdles, milestones, and achievements. 

Don’t just brag about what you are capable of; tell them how you are going to help them and make their life better than before. Why should they choose you from all other options that are available in the market?

Tagline/Phrases

Every brand has its own taglines or slogans but you can also use them in your content; A phrase or a tagline that sums up your all ideas because taglines or rhymes usually stick in the human brain for a long time.

Benefits of SEO Copywriting

The term “SEO Copywriting” exists in itself to prove that it works, otherwise, why would people talk about it. It’s not a hypothetical concept; both SEO and Copywriting have been widely used in the Entire industry for a long time and especially copywriting both online and offline. So why not use this combination for our benefit.

Here are some of the benefits that you will get:

Boost Your Organic Click Through Rate

Rather than getting a click-through Google Ads, it is better to have an organic click-through that increases the credibility of your website, and also the audience comes through traffic that is much better than the ads one.

Get More Traffic to Ecommerce Product and Category Pages

SEO helps your different pages to rank for different keywords and especially if you have an eCommerce website then there are tons of keywords that you will have to focus on and make it rank on the search engine. 

You will get an increase in your traffic if you rank on too many keywords of your product and category pages where people will actually come to see everything.

Lower Bounce Rate

Bounce rate determines how much time a person spends on your website. A high bounce rate affects your website ranking so you want your target audience to stay at your website looking and checking at your content & deals. With the help of SEO Copywriting people will come to your website and stay there for a long time that will result in a lower bounce rate and higher ranking on the Search engine.

More Conversions

What’s the point of having those high traffics and ranking of your website when you have a low conversion rate. The entire point of having a huge crowd is to convert as many as you can. You will have to convince them to take action.

Think if you are convincing them to click on your website and making them stay then you can also put them down in your sales funnel and convince them to buy your product and sales. Copywriting is all about making actions. 

Talking about Sales Funnel if you don’t know what it is check out this article.

Affordable SEO Company in India – 2021

Choose The Right SEO Company in India for your business

Looking for an SEO Company in India? There are various strategies that are suitable for every other business, but not every business can benefit from SEO. Are there any SEO techniques that will be effective for you? Do you know how much to invest?

With SEO India Inc, we make it easy to achieve high rankings for your website. During our 6+ years of experience, we have helped hundreds of businesses. 

Search Engines are getting smarter day by day and its technique or criteria to rank your website on the first page gets more challenging with time.

You can’t fool Google just by stuffing keywords in your content. In short, SEO has surpassed a tipping point in which ranking alone cannot guarantee a company’s success — qualified traffic, leads, and sales.

Importance of SEO Company

A comprehensive SEO strategy is necessary for getting the most out of your marketing budget today. 

Integrating your website code, optimizing each page, and content marketing allow you to increase your clients’ satisfaction, not only by making your business discoverable online. 

What makes an SEO Company Great?

Numerous SEO companies will appear in the search results. Consider the case where you wanted to go outside our vetted list to find one yourself. You should look for specific characteristics in a great SEO company. What are they?

What results you can expect from an SEO Company?

Organic Traffic

Your website needs organic search traffic since it is targeted. Your goal is to satisfy the person’s specific needs, and if you can do that, you will gain a new subscriber or customer. Additionally, it serves as a good measure of the success of your overall SEO strategy. The increased visibility of your website through keyword rankings is evidence of organic search ranking improvement.

Keyword Ranking

Any phrase used in a search engine can be considered a keyword. Google, Yahoo, or any other search engine shows results for an individual word or phrase if it produces a page of results. The key to success with this metric is to optimize your website and content so that it ranks appropriately for your targeted keywords and long-tail keywords.

 SERP Visibility

Every time you type a query into Google, you will receive a search engine result page (SERP). Your website’s visibility in search engine results is affected by the authority of the SERP features, which in turn could impact how many people see your website. This metric provides you with a broad perspective on SEO progress.

CTR (Click Through Rate)

Click-through rate (CTR) indicates the percentage of search users who visited your website after clicking on the SERP. A site that has a CTR of 10% appears 1000 times in a week on a results page and 100 people click on it. It is a great indication of how well your title tags and meta descriptions are performing in grabbing visitors’ attention.

Conversion Rate

Depending on how well your SEO strategy is working for your business, your conversion rate influences sales. As a measurement of your website’s success, it could be said that this is of primary importance. The ultimate goal of a website is to display your services or products and convert leads into sales. And you can expect this from an SEO Company like us. We are here to help you with your conversion rate.

Cost of SEO Company in India vs USA

That’s more like the average price range of a regular SEO Company in the USA, but there are also many SEO Companies in the US that charge around 2000$ to 10000$ per month.

SEO Company in India is cheap as compared to the US, Here at SEO India Inc, you can get all your SEO Optimization, SEO Strategies, and Content marketing at 250$ to 1000$ per month. Check out our SEO packages to know more

How to choose the right SEO Company?

Making the right choice when it comes to choosing your SEO company can be highly influential on your business and bank account. Search engine optimization (SEO) is the process of choosing the right specialist. There may be a correlation between increasing organic traffic and ranking degrading. Having the right SEO partnership can reduce advertising costs and increase sales for companies in all sectors. In addition, the user experience will be enhanced.

 The following tips were put together for entrepreneurs before dealing with a new search engine optimization company:

Avoid SEO Company who talk about it superficially

The goal of SEO is to increase your organic traffic to your website. There are many misconceptions about this subject. A person who claims to have special knowledge of Google’s algorithms or is involved in the SEO saga is usually lying. The goal of good search engine optimization isn’t to master search engines and know how to adjust them each week as Google’s algorithms change.

By using shortcuts such as keyword stuffing, buying links, and cloaking, search engines can degrade your website. Search engine optimization methods using black hat techniques violate the rules of search engines. Consequently, your site’s ranking in Google’s search results will be degraded, resulting in a decrease in organic traffic.  

Choose aSEO company that can meet your specific needs and goals

Do not hire a company that claims to increase organic traffic with no specific objectives. To begin with, organic traffic can take many forms. Therefore, traffic increases do not necessarily translate into more revenue. If, for example, you’re the first on Google for Italian shoes for men, that’s not going to do your CBD company any good.

If you want to avoid confusion, you and your team must clearly define what you hope to achieve from SEO. Increasing product sales by ranking for specific keywords is your goal, right? 

Having trouble lowering your bounce rate or increasing your conversion rate on your website? Are you more interested in a large audience to generate a lot of ad revenue or a smaller audience that spends less time on your site? 

Would you like help to create sponsored content, managing social media, or other services beyond SEO? Then check out SEO India Inc Content marketing or strategy services.

‘Best SEO company’ lists don’t all appear in a Google search

On the basis of their rank on search engines, why should you not choose a Search Engine Optimization Firm? There are too many SEO experts optimizing websites for customers to spend time on their own sites.

Customers who have been with a company for years recommend them to others. “Best SEO company in Austin” ranks only those companies in constant need of new clients, and the same is true for “best SEO services” or “best SEO tools”.

Make no assumptions about impartiality in a listicle. Most of the companies appearing on top of these lists pay a premium to appear there. There is simply too much business for good SEO companies to want to get on a “bestseocompanies.com” or “topseos.com” list. The fact that there are no reputable lists does not mean they do not exist. 

Choose an SEO company in India whose goals match your business objectives

Once you have defined your goals and narrowed your choices down to a few companies, you should start thinking about how your company can track your progress. When it comes to ranking for certain keywords, what is your ultimate objective?

You should discuss your ROI with your consultant before you hire a new SEO firm. An organization can use ROIs to measure almost any aspect of their business, including SEO. It is possible for a start-up company to have very different goals than a company with an established client base.

Make sure your SEO company is well-versed in communication

Even though you should have access to the tools they use to measure your growth – SEMRush and Google Search Console, Google Analytics – you may not have the time or patience to analyze them. An SEO team must be able to foster trust with you and communicate with you.

It is possible to work with the firm for many years since SEO is a long-term process. Even if you are only interested in partnering with an outside company for a short time, achieving success in organic website traffic requires patience, persistence, and a good working relationship.

Key Aspects during SEO Procedure

Patience

SEO is an Organic process and it takes time to give results so you have to be patient but with a little effort, patience, dedication your site can show up in Google’s search engine rankings. You will feel the effects within one week as well! The increase of traffic should continue throughout this year 2021 if not sooner because we are trending upward on all fronts Thanks again for using us at Un embrace

SEO (search engine optimization) sounds like something that would take months or even years before any real progress was seen by users who were looking online; however, there have been some recent changes that could boost our ranking considerably–and make things much faster too At times.

Clear Vision

SEO is a ranking process, so you have to be specific for the keywords you want to rank for. It should be clear to you in your head about your products and services then we will be able to stand out your business from your competitors.