- What is Technical SEO?
- Why do you need Technical SEO?
- How can you improve your Technical SEO?
- Benefits of Technical SEO
Let’s understand What is Technical SEO? Why is it important for your website?
Google and other search engines seek to provide the best results for their consumers’ searches. As a result, Google’s robots explore and assess websites based on a variety of criteria. Some elements, such as how quickly a website loads, are based on the user’s experience.
Other criteria aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, strengthening technological components aids search engines in crawling and comprehending your site.
You may be rewarded with better ranks or even richer outcomes if you accomplish this correctly.
What is Technical SEO?
On-page SEO includes technical SEO, which focuses on improving website speed and making it search engine friendly. The practice of ensuring that a website fits the technical standards of modern search engines to increase organic ranks is known as technical SEO. Crawling, indexing, rendering, and website architecture are important aspects of technical SEO.
Why do you need Technical SEO?
It doesn’t matter if you have an amazing UI UX design or well-produced content on your website unless you have worked on Technical SEO.
Search Engines have to crawl through your posts and pages; it has to be rendered and indexed. Without that, your website cannot rank.
But even if your indexing is done, that does not guarantee a good result. It also depends upon many other factors like your site is secure, mobile-friendly, broken links, 404 pages, high image sizes and many more.
How can you improve your Technical SEO?
Nobody likes chaos; all the steps below, from crawling, rendering, indexing, etc., all depend upon the structure of your website. Structure means how you have organised your website.
Do all your pages are easily accessible or visible to the audience. Relatable contents are linked together or not. You may have seen a flow chart with different branches and links. It’s called a flat structure.
Follow the hierarchy pattern while creating your website structure- it should look like Topics, then subtopics, and subtopics of Subptopic.
If your website is small or you post only blogs or news, you don’t have to think much about it because it is independent.
But if you have a product or a service-based website, you need consistent URL tags.
Consistent in that each page should fall under a category or sub-category, making it easier to look for both the viewer and search engines. They get to know where they are and what to look for on your website.
Let’s take an example to understand it more clearly
Suppose there are electronic items
Then you can put the – Electronics as the main category and Products like Home Appliances, Gadgets, and Accessories in the Subcategory then it will look like
If you have a subcategory under Subcategory, then it should look like
It is considered highly effective in Search Engine Optimization. Breadcrumb helps interlink between pages and subpages, making your website structure stronger.
Google also prefers URLs into breadcrumb structure, so you should focus on improving your website ranking.
Crawl, Render and Index
This section will mention the methods that will help you index your web pages on the Google search engine.
First, you have to find the errors and issues on the webpage. Why is it not indexed?
You can get a coverage report for your web pages on the Google search console, So if you haven’t connected your website to the Google Search Console, then do it first.
In the coverage report, Google will let you know which web page is not indexed and why? Then, Identify the issue and fix it.
The second tool you can use for web site crawler is Screaming Frog.
If you have fixed the issue after visiting the coverage report, you can use Screaming frog to run the crawler again. To check whether it has been done or not.
There are few other paid tools in the market like- SEMrush and Ahref
Both of these tools can give you an in-depth report of your website.
If you need someone who can do all that for you with premium tools, you can check SEO India Inc.’s team of SEO experts who can save your time, energy, and money.
Let’s understand one more term in SEO, which is Internal linking. You have learned about the site structure earlier and how few links are connected with the home page, and then there are more pages or posts connected with the other four pages.
That deep pages are more difficult to index, but it does not cause a big issue if you have a good flat site structure where all links are connected with the homepage simply.
The homepage is easy to index, and people on your site can reach out to those deep pages from the Homepage.
XML Site mapping
An XML sitemap is a file that identifies all relevant pages on a website, ensuring that Google can find and crawl them all. It also aids search engines in comprehending the structure of your website.
You want Google to crawl all of your website’s important pages. However, sometimes pages are created without any internal links, making them difficult to locate. A sitemap can help you find stuff faster.
You can check if Google is checking your website or not on the Google Search Console with the help of the sitemap feature.
Google Search Console has this amazing GSC Inspect feature, which allows you to see which URL is not indexed and shows you the indexed one on Google.
It helps you compare, and you will know what changes you have to make.
The same material can appear on any website, especially if your CMS creates numerous URLs for the same page.
It’s the same scenario with thin content: most websites don’t have a problem. However, it may harm your site’s overall rankings. So it’s worth looking for and repairing.
Different tools are available that help you identify duplicate content on your website.
This tool is a plagiarism checker that shows you which part of your content matches different websites.
The same material occurs when other individuals copy your content and post it on their website. It’s not yours. You only need to be concerned about information on your site that has been duplicated from other websites.
This tool scans your site and identifies which pages have duplicate content and update required.
The “Content Quality” part of the Semrush site audit tool will inform you whether your site has duplicate content across many pages.
Apart from that, your website can have the same content on different pages of your site; it is an issue if both pages have been indexed on Google.
To avoid this, you just have to remove those duplicate pages from the index and then everything will be fine. You have to use the “no index” tag on the pages with duplicate content.
And to check again if it is in non-index, run that URL on the google search console.
The no index tag should be introduced to most sites with duplicate content. Or has unique material taken the role of redundant content?
Canonical URLs are ideal for pages with similar content but minimal variances.
If you have an eCommerce site or any service site, you may have the main categories of each product, but there are more identical products with different features available on the site, and each one has its URL.
In this case, you will have to set the canonical tag with your main page to make google understand other variations of products are just a part of the main page.
No one has enough time to wait on your website. In technical SEO, improving your page speed is one of the most important tasks.
Here are a few tips that will help you to increase your page reload speed
Reduce webpage Size
You may have been using heavy CSS code, high-resolution images, caches etc., which causes page speed to slow, but webpage size also affects the website’s speed.
Reducing the size of the files on your site will not work if you have a huge page.
You can check the speed of your site on Page Speed Insights.
Remove third-party scripts
Third-party scripts enrich your website with a variety of valuable features, making it more interactive, dynamic, and interconnected. Analytics, advertisements, social network sharing buttons, and video embeds are all made possible by third-party scripts. Some of these features may be necessary for the functioning or monetization of your website.
Third-party scripts, on the other hand, are one of the most common reasons for website performance issues. During page loading, they’re frequently the most expensive resource. A couple of these scripts may potentially be dangerous to your security and privacy.
A page’s load time is increased by 34ms for every third-party script it contains. However, it’s never a bad idea to check over your site’s scripts and see if there is anything that you can do to remove them.
Benefits of Technical SEO
It Improves Speed
Online sites must now load rapidly. People detest waiting for a webpage to load because they are impatient. According to 2016 research, 53% of mobile internet users will quit a website if it takes longer than three seconds to load. If your website is slow, visitors will grow frustrated and leave, and you will lose all of that traffic.
It helps Search Engines easy to Crawl
Robots are used by search engines to crawl or spider your website. Robots use links to find material on your website. They’ll know what the most significant information on your site is if you have a good internal linking structure.
The robots.txt file may be used to lead robots around your website. It’s a strong instrument that should be used with caution. As we indicated at the outset, a minor error might prohibit robots from crawling (critical areas of) your site. In the robot.txt file, individuals can mistakenly restrict their site’s CSS and JS files. These files include the code that instructs browsers how and what your site should look like. Search engines won’t be able to tell if your site is working correctly if such files are restricted.
The robots meta tag
It is a bit of code that you as a visitor will not see. It may be found in the head section of a page’s source code. When searching for a page, robots read this part. It will tell them what they may expect to discover on the page and what they should do with it.
It eliminates dead links
Slow websites are inconvenient, as we’ve previously established. Visitors may be more annoyed by landing on a page that does not exist than by a slow website. If someone clicks on a link that leads to a non-existent page on your site, they will be sent to a 404 error page. That concludes your well-prepared user experience.
Well Organised and structured data
Search engines use structured data to better comprehend your website, content, and even your organisation. Structured data may tell search engines what kind of products you sell or which recipes you have on your site. It will also enable you to provide extensive information about the goods or recipes.
SEO India Inc copywriting services help you grow your audience and make sure that they’re engaged with pitch-perfect, SEO-optimized content. We’ll also handle the tough stuff like copywriting so all eyes are on us—as if we were in the house! With our scalable services & fresh approach to marketing, ROI is simple
What is the Purpose of Copywriting Services?
Copywriting is also a part of marketing with written words. We will understand copywriting services in detail but first, let’s understand marketing- in simple terms marketing is the introduction of your brand to your target customers. No one is going to purchase your product unless they are familiar with your brand.
Copywriting not only introduces your brand to others but also holds their attention. You don’t want anybody to leave your website within 5 seconds. You will have to grab their eyes towards each section of your website. Copywriting skills are used to convey the story of your brand and also pinpoints the struggles of your target audience that they are dealing with.
Importance of Copywriting
Our world is getting crowded day by day and people don’t have much time to spare. They quickly get move on unless they find it interesting or of their use. Copywriting can be broken into these two parts: first, it catches the interest of the people, and second it points out the suffering of the people and provides solutions that they can use.
Persuasive copy bridges the gap between customer requirements and service. Once everything was covered it had been gone, which means that I can take on any project as long as there is something profitable for me to work with! If you need rewriting or if your new Website needs some major changes in order to properly serve its customers then talk to the SEO India Inc team because they’re always up for a challenge.
Our team will create multiple page variations from scratch before replacing certain words where needed – that way, no version will perform better than the rest (and best of all, everyone will get what they want). Throughout the course, you will learn how to connect with your audience and make your marketing materials more effective.
The purpose of copywriting is to offer customers something tangible. They need to be excited about working with your company and imagine how it can help them reach their goals. The type of copywriting you do at this moment most likely specializes in businesses. With our help, you’ll create compelling narratives that articulate your audience’s values and the benefits of your products or services with respect to your customers. Also, we can help you create a compelling narrative that illustrates the value your company provides to your customers, as your sales don’t affect them only.
Creating an effective website copywriting strategy involves communicating your value clearly. Creating unique selling propositions has become a specialization for copywriters in the world of startups and changing businesses. When someone visits your landing page in 5 seconds, let them know what they think of it. Our Copywriters know exactly how to narrate your values to your target audience so they understand what they will get in return after joining with your products/services.
Uses of Copywriting
You may have heard this quote “choose your words wisely”. It is completely applicable everywhere because it can lead you to both positive and negative sides of the business.
An interesting copy can help you in collaborations, new deals, and more sales. Here are a few places where you will need copywriting services.
During these past 6 years, we have come across many businesses and noticed there are lots of variations in them. As a writer, I got many offers from different sectors which have given me an understanding of different fields. Your business Landing page should be appealing enough to make the audience stick to your web pages.
A good copy for your business can only be written after doing in-depth research of your field and analyzing your target audiences. There is one more thing that many people misunderstand: a good content writer also be a good copywriter. That’s not true, sales copy involves a business point of view and if you are writing for a website then it also requires SEO knowledge. As an SEO agency, we have knowledge of market and SEO with good copywriting skills.
A white paper is a kind of report that provides information on a particular issue or subject, often to provide support for a point of view. The name “white paper” comes from the fact that they were traditionally printed on white sheets of paper.
Shortly put, it is an interesting article about what’s happening in the industry–what’s been going on and what may happen next. Most articles have research to support them. A study can be written by someone who knows the subject well or by someone who does the best search possible based on the study results and available literature.
It often looks like this:
What Does White Paper Writing Mean? | A Quick Look at What it Is and How you Can Benefit from It
In addition to existing data and authoritative documents, your content writer will conduct thorough research on the topic. After your graphics designer transforms the whitepaper into a formatted asset, you can gate website traffic to the whitepaper through a dedicated landing page and advertise it via customized Call to Action.
Newsletters play an important role in email marketing services. Almost everyone puts a newsletter subscription option on their website so that their Audience can keep themselves updated with news about your business like new offers and products/services deals.
People spend lots of their time on social media and engaging with all kinds of posts so it becomes crucial to attract your audience from there. For this, you can use copywriting services for your social media posts caption that can lead you to more profile visits.
We Offer Copywriting Services For
After establishing your website you will have to do social media marketing in which you are going to post content and also you will have to run Ads and all these things will require powerful words to attract people for more conversions. SEO India Inc’s copywriting services team will cover your all social media campaigns. Social media campaigns also require knowledge of social media management.
It is done both online and offline where you make posters to run ads on Facebook, Instagram, or google ads and in offline printing appealing posters and banners. People usually get alert when they see an advertisement and they try to ignore it but you have to do it in a way in which they get more curious to know about it. That’s where you need copywriting skills to create advertisement campaigns.
Your website landing page should be one of the most appealing web pages on your website because you are redirecting everyone to that page where they will read your sales copy and decide whether they have to take action or not. You can’t gamble with your landing pages as it also affects your website rankings in many ways from an SEO point of view. If you don’t know much about SEO Strategy then you can check out our SEO Services
Our team will help you to express your offers and new deals on emails to your customers and if you are looking for collaboration then it will also be done through a great sales copy of the email.
How to Choose Copywriting Services for your Business
Online marketing success depends on quality copywriting. It is true that good web copy helps drive traffic to a site, but it is also true that it convinces visitors to take action. Despite this, businesses often spend just a minimal amount of money on content, thus falling short and bore their customers.
There are few aspects in copywriting services which you have to look for a better sales copy
A company follows a market strategy to outshine its competitors and you can do it only when you have done proper research on their marketing strategy. Our research team is well experienced to point out the imbalances of your competitors and makeup in your sales copy.
Analyzing Target Audience
Communication with the target audience is the goal of copywriting. It is therefore clearly not a good idea to use copy that consists of a mundane format and average content. Many writers make the mistake of stating simple facts about a company and its products. Most audiences expect customized content, so this approach does not work. A copywriter who is experienced will write content for different types of audiences, such as creating content for a bakery that has a different tone from creating content for an IT firm. Rather than just listing the functions of a product, explain how it will help the consumer.
By following Google templates, you can create your own content based on your niche understanding. While they may be effective at times, they can also be disastrous at times.
“Words matter,” says William Strunk. There should be meaning in everything you write, so your copy doesn’t come off as fluff or useless buzzwords-which is something no one wants to read! This advice might seem like hard work when you’re trying out ideas quickly to see what will work (or whether anything will even make sense at all), but if we want our writing to stand out, we’ll have to do things right.
Keep your sentences concise by avoiding detail where possible; wherever possible, write your document with the reader in mind.
If you don’t captivate them with an awesome title first it will suffer hard enough that they’re engaged at all! So make sure their curiosity gets peaked by using one strong benefit of whatever product(s) are being sold here on our site; then open up right away into why these goods can solve someone’s problem before moving on to offer more info about themselves.
Cost of Copywriting Services
The cost of copywriting services varies from country to country and different copywriters. Anyways it can cost around 25$ per page to 100$ per web page depending upon the number of words and the amount of research involved in it.
In the same way, there will be a price range for different categories like advertisement posts, social media captions, Twitter, emails, etc.
To get more clarity about copywriting services and want to know why it is important in the business then you can watch this video and then come back to this article because you don’t have enough time to learn and practice a new skill not only that but you will also require experience in copywriting services. So focus on your business and leave copywriting for the SEO India Inc team.
Why do copywriters charge so much?
Due to the amount of research involved before the writing process, they charge by the hour. Copywriters charge by the hour if they need to do extensive research or understand technical details. A cost-per-hour model makes sense if you need highly technical services. But you can also choose different copywriting services packages.
What exactly does a copywriter do?
Writers of marketing copy are responsible for developing engaging, clear texts for online, print, and catalog advertising. Researchers conduct keyword searches, write interesting content, and proofread the finished product for accuracy and quality.
Why do companies hire copywriters?
Professional copywriters ensure that a brand’s voice is consistent throughout. They create a voice for your brand based on the audience you’re writing for. Getting a copywriter on board will ensure that your brand voice is consistent. Your brand should convey the same emotion and information to everyone who reads what you write.
What is SEO copywriting?
Writers who use SEO Copywriting strategies help websites achieve a higher ranking within search engines. An SEO Copywriter considers keyword density and prominence, tone, style, and readability when writing copy to enhance a website’s placement in search engine results.
What is the difference between copywriting and content writing?
Simply put, copywriting is writing that is intended for marketing purposes. In contrast, content writing is more specialized and aimed at achieving a specific marketing objective. Marketing goals for copywriting include advertising a product or brand, driving conversions and sales, and encouraging direct response.
- Choose The Right SEO Company in India for your business
- What results you can expect from an SEO Company?
- Cost of SEO Company in India vs USA
- How to choose the right SEO Company?
- Avoid SEO Company who talk about it superficially
- Choose aSEO company that can meet your specific needs and goals
- ‘Best SEO company’ lists don’t all appear in a Google search
- Choose an SEO company in India whose goals match your business objectives
- Make sure your SEO company is well-versed in communication
- Key Aspects during SEO Procedure
Choose The Right SEO Company in India for your business
Looking for an SEO Company in India? There are various strategies that are suitable for every other business, but not every business can benefit from SEO. Are there any SEO techniques that will be effective for you? Do you know how much to invest?
With SEO India Inc, we make it easy to achieve high rankings for your website. During our 6+ years of experience, we have helped hundreds of businesses.
Search Engines are getting smarter day by day and its technique or criteria to rank your website on the first page gets more challenging with time.
You can’t fool Google just by stuffing keywords in your content. In short, SEO has surpassed a tipping point in which ranking alone cannot guarantee a company’s success — qualified traffic, leads, and sales.
Importance of SEO Company
A comprehensive SEO strategy is necessary for getting the most out of your marketing budget today.
Integrating your website code, optimizing each page, and content marketing allow you to increase your clients’ satisfaction, not only by making your business discoverable online.
What makes an SEO Company Great?
Numerous SEO companies will appear in the search results. Consider the case where you wanted to go outside our vetted list to find one yourself. You should look for specific characteristics in a great SEO company. What are they?
SEO keeps changing and evolving with time, and it involves many things like optimizing the website, content, link building, and content marketing. All these steps are required for every business and keep in mind each company or organization is not at the same status, In our 6+ yrs of experience, we have almost worked with all kinds of online businesses.
But having experience means nothing if you are not getting any results. It is just totally a waste of time and money. Make sure that SEO Company is providing results to their clients. Check their growth in Sales and traffic.
If you are joining an SEO Company you must want all your part of your SEO done smoothly and SEO companies have a team of experts in different elements of SEO. The SEO firm that offers SEO services and is dedicated to SEO, it’s great to work with them. Master at 5 different things is more difficult than master at one.
Many companies offer different kinds of services including SEO. Here at SEO India Inc, we focus on all services related to SEO only. Check out our SEO Services.
Apart from all the experience and services, it’s important to have good customer support at an SEO company. It’s about your business and dreams and you are giving us to take care of one of your processes in your online business. We don’t want to disappoint you or keep you in the dark, our team is continuously in touch with our clients 24*7 and solves all queries and guides their business towards a better future.
You are busy managing your funds and expenditures. It’s a hectic job to manage money and spending it wisely. And you have decided your budgets on the stuff that can provide a good Return on Investment. First of all, you save hell a lot of money in running ads or promoting your products and services online. So it’s clear that SEO is necessary but the second thing is the SEO package that is affordable and budget-friendly.
So check out our SEO packages that offer all your need at an affordable price range and also it’s a customizable SEO package according to your need.
What results you can expect from an SEO Company?
Your website needs organic search traffic since it is targeted. Your goal is to satisfy the person’s specific needs, and if you can do that, you will gain a new subscriber or customer. Additionally, it serves as a good measure of the success of your overall SEO strategy. The increased visibility of your website through keyword rankings is evidence of organic search ranking improvement.
Any phrase used in a search engine can be considered a keyword. Google, Yahoo, or any other search engine shows results for an individual word or phrase if it produces a page of results. The key to success with this metric is to optimize your website and content so that it ranks appropriately for your targeted keywords and long-tail keywords.
Every time you type a query into Google, you will receive a search engine result page (SERP). Your website’s visibility in search engine results is affected by the authority of the SERP features, which in turn could impact how many people see your website. This metric provides you with a broad perspective on SEO progress.
CTR (Click Through Rate)
Click-through rate (CTR) indicates the percentage of search users who visited your website after clicking on the SERP. A site that has a CTR of 10% appears 1000 times in a week on a results page and 100 people click on it. It is a great indication of how well your title tags and meta descriptions are performing in grabbing visitors’ attention.
Depending on how well your SEO strategy is working for your business, your conversion rate influences sales. As a measurement of your website’s success, it could be said that this is of primary importance. The ultimate goal of a website is to display your services or products and convert leads into sales. And you can expect this from an SEO Company like us. We are here to help you with your conversion rate.
Cost of SEO Company in India vs USA
That’s more like the average price range of a regular SEO Company in the USA, but there are also many SEO Companies in the US that charge around 2000$ to 10000$ per month.
SEO Company in India is cheap as compared to the US, Here at SEO India Inc, you can get all your SEO Optimization, SEO Strategies, and Content marketing at 250$ to 1000$ per month. Check out our SEO packages to know more
How to choose the right SEO Company?
Making the right choice when it comes to choosing your SEO company can be highly influential on your business and bank account. Search engine optimization (SEO) is the process of choosing the right specialist. There may be a correlation between increasing organic traffic and ranking degrading. Having the right SEO partnership can reduce advertising costs and increase sales for companies in all sectors. In addition, the user experience will be enhanced.
The following tips were put together for entrepreneurs before dealing with a new search engine optimization company:
Avoid SEO Company who talk about it superficially
The goal of SEO is to increase your organic traffic to your website. There are many misconceptions about this subject. A person who claims to have special knowledge of Google’s algorithms or is involved in the SEO saga is usually lying. The goal of good search engine optimization isn’t to master search engines and know how to adjust them each week as Google’s algorithms change.
By using shortcuts such as keyword stuffing, buying links, and cloaking, search engines can degrade your website. Search engine optimization methods using black hat techniques violate the rules of search engines. Consequently, your site’s ranking in Google’s search results will be degraded, resulting in a decrease in organic traffic.
Choose aSEO company that can meet your specific needs and goals
Do not hire a company that claims to increase organic traffic with no specific objectives. To begin with, organic traffic can take many forms. Therefore, traffic increases do not necessarily translate into more revenue. If, for example, you’re the first on Google for Italian shoes for men, that’s not going to do your CBD company any good.
If you want to avoid confusion, you and your team must clearly define what you hope to achieve from SEO. Increasing product sales by ranking for specific keywords is your goal, right?
Having trouble lowering your bounce rate or increasing your conversion rate on your website? Are you more interested in a large audience to generate a lot of ad revenue or a smaller audience that spends less time on your site?
Would you like help to create sponsored content, managing social media, or other services beyond SEO? Then check out SEO India Inc Content marketing or strategy services.
‘Best SEO company’ lists don’t all appear in a Google search
On the basis of their rank on search engines, why should you not choose a Search Engine Optimization Firm? There are too many SEO experts optimizing websites for customers to spend time on their own sites.
Customers who have been with a company for years recommend them to others. “Best SEO company in Austin” ranks only those companies in constant need of new clients, and the same is true for “best SEO services” or “best SEO tools”.
Make no assumptions about impartiality in a listicle. Most of the companies appearing on top of these lists pay a premium to appear there. There is simply too much business for good SEO companies to want to get on a “bestseocompanies.com” or “topseos.com” list. The fact that there are no reputable lists does not mean they do not exist.
Choose an SEO company in India whose goals match your business objectives
Once you have defined your goals and narrowed your choices down to a few companies, you should start thinking about how your company can track your progress. When it comes to ranking for certain keywords, what is your ultimate objective?
You should discuss your ROI with your consultant before you hire a new SEO firm. An organization can use ROIs to measure almost any aspect of their business, including SEO. It is possible for a start-up company to have very different goals than a company with an established client base.
Make sure your SEO company is well-versed in communication
Even though you should have access to the tools they use to measure your growth – SEMRush and Google Search Console, Google Analytics – you may not have the time or patience to analyze them. An SEO team must be able to foster trust with you and communicate with you.
It is possible to work with the firm for many years since SEO is a long-term process. Even if you are only interested in partnering with an outside company for a short time, achieving success in organic website traffic requires patience, persistence, and a good working relationship.
Key Aspects during SEO Procedure
SEO is an Organic process and it takes time to give results so you have to be patient but with a little effort, patience, dedication your site can show up in Google’s search engine rankings. You will feel the effects within one week as well! The increase of traffic should continue throughout this year 2021 if not sooner because we are trending upward on all fronts Thanks again for using us at Un embrace
SEO (search engine optimization) sounds like something that would take months or even years before any real progress was seen by users who were looking online; however, there have been some recent changes that could boost our ranking considerably–and make things much faster too At times.
SEO is a ranking process, so you have to be specific for the keywords you want to rank for. It should be clear to you in your head about your products and services then we will be able to stand out your business from your competitors.