5 Benefits of a good UI/UX Design
Having a beautiful and well-organized website is an important part of Online Business. There are many benefits of a good UI/UX Design from both a search engine and brand point of view. There is chaos everywhere in this world and everyone wants peace in their lives so don’t make people suffer more from an unorganized and ugly-looking website. The human brain wants to avoid complexity and our eyes are always looking for beautiful and harmonious scenes.
You may think your website is looking nice and you don’t need any changes but it’s a perspective. Maybe you haven’t looked at the well-designed websites yet.SEO India Inc not only helps you in SEO but also improves the UI/UX design of your website. Do you want to hold your target audience on the website for a longer time? Do you want them to convert faster and boost their call to action rate?
Then stick to this and I will tell you great things about UI/UX design that will help your business to grow exponentially.
These 5 things will improve your eCommerce website and make your business grow further. But before that, have a look at the
Difference between UI and UX.
- User Interface means the visible looks of an App or a website. It involves the design and placement of each element in a smooth or beautiful way.
- It is concerned with how the app or website interacts with users. The User Interface of an application consists of the screens, pages, buttons, and other visual elements.
An objective of User Experience (UX) Design is to enhance the overall experience of the users when interacting with an application or website to ensure full customer satisfaction.
It keeps improving after each feedback and keeps track of whether all components or elements of App and website are working in harmony or not.
Importance of Looks
The average attention span has decreased from 12 to 8 seconds
According to one survey, it stated that around 33% of people never comebacks to a website that looks unappealing to them.
One thing you have to keep in mind is that a single website size doesn’t fit all screen sizes. Do your target audience research and gather information about which device they use then you will be able to optimize your website well.
People are not here for discoveries, they will leave your website if they find it difficult in navigating the search menu, your catalog, product pages, service pages, etc.
You must have heard that your first impression is the last impression. In many cases, it is true because in this competitive era they will find someone better if they didn’t find you appealing. In many cases, people form their opinions in less than one second and make a judgment.
- People get attracted to Beautiful and simple fonts with correct color scheme and sizes.
- People like bigger graphics and pictures to see. Also if you can and gifs or video on your App or website it will be even more better.
- Make sure your platform looks clean, bright and punchy. It should have a premium and classy feel.
More Customer retention
Customer retention depends both on your UI/UX design because you can’t retain your customers just by looks, You will also have to give a good experience to them.
You can recall your own experience when you were using a premium-looking website or app. How did you feel back then? Isn’t it relaxing to have a smooth function and simple interaction with the platform? After that, you will be more likely to visit that platform again and also recommend it to others.
Most people prefer comfort zones or you can say our human mind is made that way that it always looks for patterns. As long as everything runs in a perfect manner it will not go out to look out for another option. So it’s your chance to retain your target customers.
- Boost your website loading speed.
- Make your pages interactive and good looking.
- Add informative and good content to your website.
All these things will improve the bounce rate of your website and search engines push the website that customers spend the most time on. So from an SEO point of view, it’s great to have an aesthetic UI/UX design.
Enhances your Credibility
How is it? How can someone trust you just by looking at your website design and functionality? They will trust me and you can trust me on this. If you still have a doubt in your mind you can just recall your past experiences. Do you remember any incident where you have to choose between more than one option then your eyes turn towards the one which is more presentable and good looking?
Well, it does not happen in all cases like People, Food, Object, etc. But not in the case of brands. There might be some exceptions but there are some reasons behind trusting on the basis of UI/UX design.
- UI/UX designs take time, effort and money and if a company is investing in that then they must be passionate or serious about their brand.
- Building a brand in itself about trust and and during branding a company optimises their platform more carefully after keeping customers interest and comfort in their mind.
Smooth Navigation makes people Happy
50% of referral website visitors initially use the menu
- Design your menu carefully putting all your important buttons and categories in front. Many people also have OCD that might trigger if you don’t align your menu perfectly.
- Nice navigation gives customers a chance to explore throughout your website and app. They like to see all your menu options and they spend more time on your website which leads to a decrease in bounce rate.
- Easy navigation also sets a mindset of purchasing your product as they are directed towards your product/service page strategically.
More Customer Conversion
Conversion rate is all about trust and UI/UX design builds that trust for your customer. The human brain has habits of finding patterns and always concluding things with its past experiences.
Product and Website content is the core of your website but what’s the point if they don’t even look at it. The more they explore your platform the better the chances are that they will go through your all content, pages, plans. Then your message will be delivered to them and they are more likely to convert.
Everyone will know if you have put so much effort into UI/UX design, that means you respect your business and your product. You generally care about improving it further and delivering quality to your customers.
Ul/UX Design Makes Your Mobile App Successful
App users prefer apps that are simple to use and more interactive. WhatsApp and other popular apps have provided their users with seamless navigation and a beautiful interface. A successful app starts with a well-designed UX/UI design. App users will prefer apps that are visually appealing and easy to use over those that have great functionality but have a less attractive design.
An excellent interface allows users to feel the app naturally. They also get a constant stream of useful information. Natural traffic will increase as more people become interested in your app. This will increase conversion rates and help you grow your brand. Hire a Ui/UX designer that is experienced and will ensure your mobile app is user-friendly.
Critical Components of UI/UX design
There are core components of UI/UX design, which are as follows:
A website or application’s information architecture is called Information Architecture (IA). It would be nice to know how the platform will function and reach out to different content sections. You can say that they study the content within your forum to make your audience feel like they are surfing on a beautiful platform.
Dull and straightforward websites or apps kind of look bland other than interactive platforms. Whatever you do on those platforms, something will happen with their UI design that adds a spark to your customer’s minds, making them feel good. Designing how users interact with a product or application is known as Interaction Design. An interaction is composed of various factors, including aesthetics, color, font, icons, images, motion, sound, space, graphics, etc.
It comes under user experience in which you gather information and feed on your customers about the platform’s usability and navigation. Whether they are facing any problems regarding finding content or moving from one page to the other. After that, you change according to your customer’s satisfaction.
It is a prototype of your platform through which you can test your website and app to know if it is working fine or not. Does it need any changes or extra addition? Before the launch, it’s the best and cheap way to check the functionality of the platform.
Now all your previous effort will be waste of time and money if your website doesn’t look great. You’re first impression matters because people always look for beauty. From a brand point of view your UI design establishes an image in your customer’s mind, it does affect everyone’s minds and helps in conversion. So cool graphics, images, fonts, and buttons do play a crucial role.
Now that you are aware of the UI/UX components you may be curious about the entire cost of this process.
Cost of UI/UX design
The cost of UI/UX designing is around 1000$ to 4000$ in general and in some cases, it goes beyond that cost revolves around the amount of research, complexity, and usability of the design, super-rich graphics, fonts, and images, etc. To know more about what we do in each step of UI/UX design that affects the cost then check out this article.