Voice Search SEO 2022
You may have heard about Voice Search SEO recently and must be thinking really? We also have to optimize for that and if it is then how do you do that? Don’t worry Seo India Inc is here, we will introduce you to every part of Voice Search SEO and if you want any consultant then you can also talk to our team for SEO services.
The world is changing fast and people are evolving with the technologies and new strategies. So to keep up with the pace you have to revisit your marketing strategy. Although there are lots that revolve around a business that I can’t help with because I don’t expertise everywhere.
But I do know how you can market yourself in the digital world. What updates are coming what are the changes that you require to rank your website on the search engines.
In this chapter, we will discuss Voice Search SEO, different strategies, ranking tips, content optimization, voice search keywords, and more. SEO India Inc is here to help you to climb up the ladder of search engines.
What is Voice Search?
Voice search is basically the query you search using your voice like giving commands to Google, Alexa, or Siri. Nowadays it’s coming in handy in our day-to-day lives where we are getting hands-free experience.
It’s getting popular because voice search is three times faster than typing. But if you are focusing on the search you also have to do some research on which conditions people use voice search options and what type of questions can be asked in voice search.
Facts on Voice Search
- According to Google records, almost 20 percent of mobile searches on google are done by voice search.
- People who have smart speakers can’t resist voice search, because it is more convenient and comfortable.
- Not only smart speakers but Google, Alexa, and Siri in smartphones are improving day by day with their technology.
- According to data each year there is an increase in Voice search usage and it’s about to grow more.
Importance of Voice Search SEO
It is about the accessibility and availability of the technology. If you look around even if you don’t have a smart speaker, you are surrounded by Mobile Phones, laptops, and computers that have voice search features.
If your content is optimized for Voice search then it has a greater chance to pop up in the list of google searches. It works when someone asks any query on the voice search then Google answers that question.
Types of Voice Search SEO
- Google voice search Ai is google home and also google assistant on devices like mobile phones and wearables.
- Bing search engine has Amazon Echo/Alexa and Microsoft Cortana
- iPhone and Siri in apple products and Safari browser
Do you need Voice Search SEO?
Yeah, you definitely are going to need it. I have a few examples where I can show you the difference between the keywords of normal searches and Voice searches.
Suppose you are new at someplace want to explore there then your keyword search will be “Nearby Places to visit”
But if you are doing a voice search then it will be like “Show me some of the beautiful places to visit”
Voice search is more like a conversation sentence than regular keyword searches. Most of the time people use voice searches when they have to take instant actions that’s why they are searching for quick recommendations or answers.
Voice Searches tells search engines to focus on the exact words and try to understand our language and its meaning so that it can give you better recommendations.
How do you optimize content for voice search?
Keyword research for Voice search
Now you have understood the importance of voice search SEO and why we need it? But the question is how to take action or from where to start optimizing?
SEO is a ranking game and keywords are the deciding factor on which you have to play the game.
In Voice search SEO the most common phrases are Questions. Everyone asks questions in normal day-to-day life on google or voice assistant. Keywords that start with Where, What, How, and When.
The second thing which you have to focus on is Long-tail keywords, People usually have too many words to say.
Apart from that use words in the keywords that help in making sentences, you may call filler words like I, of the, me, etc.
Apparently, voice searches are longer than regular keyboard searches as it is more conversational but there are lots of ways in which keywords can be formed because there are different people with different regions, qualifications, and knowledge. You can’t create content for each keyword but you integrate each variation in your blog posts or pages of your website.
(keyword research article)
Optimize your Rich featured snippet
According to research when people ask their query on Google, the most response comes from rich snippets. Rich snippets are basically the intro or the summary or you can say the point answer. It should not be very long or short.
If you have noticed, after the search results there are a few sections that open on the screen, on the right side, or at the top where google has shown the
Make Changes in your Content
Earlier we used to focus on proper grammar, and perfect and complex sentences while stuffing keywords in the content for ranking but that made it look more artificial.
But now it’s more about engaging and user-friendly content not everyone is an oxford graduate who can understand your academic or formal languages. People prefer to read as someone is talking to them so that they don’t feel out of the place. Once again, Voice search SEO focuses on the conversational language that comes naturally then the keywords you use will have more chances to match with people’s search queries.
Focus on Conversational Language
What do you mean by conversational Language? Remember when your family and friends have to buy something and they ask you? The way they put their query with you, will not be more different from the way they do voice searches. So put FAQs in your content conversation pattern.
Answer it in up to 30 words not more than that because a survey has found that google reads the search results which have up to 28 to 30 words only. Also, no one has that much free time or patience to listen to a long paragraph.
- What kinds of keywords do individuals use to ask questions?
- What kind of conversational style do they have?
- What are the most frequently asked questions?
- What kinds of responses are most appropriate for these questions?
- What are the best-performing responses that show up in voice search results?
Use google my business
If you are running a business and still haven’t listed your business on Google my business then you are losing too many attractions and potential customers.
The most common voice searches are “near me” people tend to search for their necessary items or services. From food to furniture, electronics, servicing, cleaning, and many more. They are more of local searches so you should focus on that first to rank up on the google business search list.
Best Chinese cuisine restaurant nearby
Geyser repairing services near me
Where can I get stationery items?
Youtube videos search results
If you have a product or how-to blog post then you can create youtube videos around it and the video title should contain natural voice search keywords.
In google searches, youtube videos and other social media content comes in the search list along with the website content. So try focusing on ranking your youtube videos too.