- What is Technical SEO?
- Why do you need Technical SEO?
- How can you improve your Technical SEO?
- Benefits of Technical SEO
Let’s understand What is Technical SEO? Why is it important for your website?
Google and other search engines seek to provide the best results for their consumers’ searches. As a result, Google’s robots explore and assess websites based on a variety of criteria. Some elements, such as how quickly a website loads, are based on the user’s experience.
Other criteria aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, strengthening technological components aids search engines in crawling and comprehending your site.
You may be rewarded with better ranks or even richer outcomes if you accomplish this correctly.
What is Technical SEO?
On-page SEO includes technical SEO, which focuses on improving website speed and making it search engine friendly. The practice of ensuring that a website fits the technical standards of modern search engines to increase organic ranks is known as technical SEO. Crawling, indexing, rendering, and website architecture are important aspects of technical SEO.
Why do you need Technical SEO?
It doesn’t matter if you have an amazing UI UX design or well-produced content on your website unless you have worked on Technical SEO.
Search Engines have to crawl through your posts and pages; it has to be rendered and indexed. Without that, your website cannot rank.
But even if your indexing is done, that does not guarantee a good result. It also depends upon many other factors like your site is secure, mobile-friendly, broken links, 404 pages, high image sizes and many more.
How can you improve your Technical SEO?
Nobody likes chaos; all the steps below, from crawling, rendering, indexing, etc., all depend upon the structure of your website. Structure means how you have organised your website.
Do all your pages are easily accessible or visible to the audience. Relatable contents are linked together or not. You may have seen a flow chart with different branches and links. It’s called a flat structure.
Follow the hierarchy pattern while creating your website structure- it should look like Topics, then subtopics, and subtopics of Subptopic.
If your website is small or you post only blogs or news, you don’t have to think much about it because it is independent.
But if you have a product or a service-based website, you need consistent URL tags.
Consistent in that each page should fall under a category or sub-category, making it easier to look for both the viewer and search engines. They get to know where they are and what to look for on your website.
Let’s take an example to understand it more clearly
Suppose there are electronic items
Then you can put the – Electronics as the main category and Products like Home Appliances, Gadgets, and Accessories in the Subcategory then it will look like
If you have a subcategory under Subcategory, then it should look like
It is considered highly effective in Search Engine Optimization. Breadcrumb helps interlink between pages and subpages, making your website structure stronger.
Google also prefers URLs into breadcrumb structure, so you should focus on improving your website ranking.
Crawl, Render and Index
This section will mention the methods that will help you index your web pages on the Google search engine.
First, you have to find the errors and issues on the webpage. Why is it not indexed?
You can get a coverage report for your web pages on the Google search console, So if you haven’t connected your website to the Google Search Console, then do it first.
In the coverage report, Google will let you know which web page is not indexed and why? Then, Identify the issue and fix it.
The second tool you can use for web site crawler is Screaming Frog.
If you have fixed the issue after visiting the coverage report, you can use Screaming frog to run the crawler again. To check whether it has been done or not.
There are few other paid tools in the market like- SEMrush and Ahref
Both of these tools can give you an in-depth report of your website.
If you need someone who can do all that for you with premium tools, you can check SEO India Inc.’s team of SEO experts who can save your time, energy, and money.
Let’s understand one more term in SEO, which is Internal linking. You have learned about the site structure earlier and how few links are connected with the home page, and then there are more pages or posts connected with the other four pages.
That deep pages are more difficult to index, but it does not cause a big issue if you have a good flat site structure where all links are connected with the homepage simply.
The homepage is easy to index, and people on your site can reach out to those deep pages from the Homepage.
XML Site mapping
An XML sitemap is a file that identifies all relevant pages on a website, ensuring that Google can find and crawl them all. It also aids search engines in comprehending the structure of your website.
You want Google to crawl all of your website’s important pages. However, sometimes pages are created without any internal links, making them difficult to locate. A sitemap can help you find stuff faster.
You can check if Google is checking your website or not on the Google Search Console with the help of the sitemap feature.
Google Search Console has this amazing GSC Inspect feature, which allows you to see which URL is not indexed and shows you the indexed one on Google.
It helps you compare, and you will know what changes you have to make.
The same material can appear on any website, especially if your CMS creates numerous URLs for the same page.
It’s the same scenario with thin content: most websites don’t have a problem. However, it may harm your site’s overall rankings. So it’s worth looking for and repairing.
Different tools are available that help you identify duplicate content on your website.
This tool is a plagiarism checker that shows you which part of your content matches different websites.
The same material occurs when other individuals copy your content and post it on their website. It’s not yours. You only need to be concerned about information on your site that has been duplicated from other websites.
This tool scans your site and identifies which pages have duplicate content and update required.
The “Content Quality” part of the Semrush site audit tool will inform you whether your site has duplicate content across many pages.
Apart from that, your website can have the same content on different pages of your site; it is an issue if both pages have been indexed on Google.
To avoid this, you just have to remove those duplicate pages from the index and then everything will be fine. You have to use the “no index” tag on the pages with duplicate content.
And to check again if it is in non-index, run that URL on the google search console.
The no index tag should be introduced to most sites with duplicate content. Or has unique material taken the role of redundant content?
Canonical URLs are ideal for pages with similar content but minimal variances.
If you have an eCommerce site or any service site, you may have the main categories of each product, but there are more identical products with different features available on the site, and each one has its URL.
In this case, you will have to set the canonical tag with your main page to make google understand other variations of products are just a part of the main page.
No one has enough time to wait on your website. In technical SEO, improving your page speed is one of the most important tasks.
Here are a few tips that will help you to increase your page reload speed
Reduce webpage Size
You may have been using heavy CSS code, high-resolution images, caches etc., which causes page speed to slow, but webpage size also affects the website’s speed.
Reducing the size of the files on your site will not work if you have a huge page.
You can check the speed of your site on Page Speed Insights.
Remove third-party scripts
Third-party scripts enrich your website with a variety of valuable features, making it more interactive, dynamic, and interconnected. Analytics, advertisements, social network sharing buttons, and video embeds are all made possible by third-party scripts. Some of these features may be necessary for the functioning or monetization of your website.
Third-party scripts, on the other hand, are one of the most common reasons for website performance issues. During page loading, they’re frequently the most expensive resource. A couple of these scripts may potentially be dangerous to your security and privacy.
A page’s load time is increased by 34ms for every third-party script it contains. However, it’s never a bad idea to check over your site’s scripts and see if there is anything that you can do to remove them.
Benefits of Technical SEO
It Improves Speed
Online sites must now load rapidly. People detest waiting for a webpage to load because they are impatient. According to 2016 research, 53% of mobile internet users will quit a website if it takes longer than three seconds to load. If your website is slow, visitors will grow frustrated and leave, and you will lose all of that traffic.
It helps Search Engines easy to Crawl
Robots are used by search engines to crawl or spider your website. Robots use links to find material on your website. They’ll know what the most significant information on your site is if you have a good internal linking structure.
The robots.txt file may be used to lead robots around your website. It’s a strong instrument that should be used with caution. As we indicated at the outset, a minor error might prohibit robots from crawling (critical areas of) your site. In the robot.txt file, individuals can mistakenly restrict their site’s CSS and JS files. These files include the code that instructs browsers how and what your site should look like. Search engines won’t be able to tell if your site is working correctly if such files are restricted.
The robots meta tag
It is a bit of code that you as a visitor will not see. It may be found in the head section of a page’s source code. When searching for a page, robots read this part. It will tell them what they may expect to discover on the page and what they should do with it.
It eliminates dead links
Slow websites are inconvenient, as we’ve previously established. Visitors may be more annoyed by landing on a page that does not exist than by a slow website. If someone clicks on a link that leads to a non-existent page on your site, they will be sent to a 404 error page. That concludes your well-prepared user experience.
Well Organised and structured data
Search engines use structured data to better comprehend your website, content, and even your organisation. Structured data may tell search engines what kind of products you sell or which recipes you have on your site. It will also enable you to provide extensive information about the goods or recipes.
Is SEO good for websites or not? If you are unsure about it or have some doubts in your mind, then stay tuned for more clarity. I have mentioned all the benefits, facts, and statistics about SEO to clear up all your doubts.
Around 60 to 70 per cent of the marketing people know and state the value of SEO for Online Business growth.
Search Engine Optimisation refers to optimizing all the searches done on Google or other search engines.
But almost 70 per cent of the people use Google for all their queries, and it doesn’t matter what kind of business you have, there are customers all around the world, and you can’t reach out to them unless you’re visible on the Internet.
People search for products, services, restaurants, places, etc., on the Internet. Now, what’s the point of SEO related to all the searches, and how can it help you gain more customers and sales.
Types of marketing
People use different strategies and approaches to attract customers. Each one requires different execution, but we can classify all marketing strategies into two groups:
In this category, you give information in digital content while referring it to your business. Inbound marketing attracts customers, and you don’t have to go there with your piece of content to convince them.
You can create blog posts, podcasts, social media posts, etc., to market yourself while providing your target customers with value. The best part of Inbound marketing is that you can keep track of conversions and engagements of the audience. SEO falls under this category.
In outbound marketing, we reach out to customers with direct advertisements, including any print media like posters, flyers, or banners. People don’t ask for it, or generally, you can say they are not interested to see Ads.
We can also do outbound marketing in the digital form, for example, cold emailing Tv Ads and Internet ads (All Social Media channels). Although you can keep track of Internet conversions and reach, but can’t find out the effectiveness of offline marketing.
Top Benefits of SEO
Target focused Audience/Customers
You don’t want to waste your time, energy, and money on random places or people; despite that, you want to focus where there is a high chance of a conversion. The main point of SEO is to reach out to the people interested in your products or services.
SEO makes sure the visibility goes around the people who click through your site and look out for what you are selling.
People spend lots of money on Instagram, Facebook, and Google Ads to promote their products/services. Most of the time, they also pay influencers or famous blog posts to do their promotion, and all this stuff costs a lot of money.
When you perform SEO on your website, reach out to more people and get a more effective response.
Better Click-Through Rate
SEO works with website content where people are genuinely interested to read and know more about the subject. So they search with keywords and scan through search results that show and the screen and click on them.
When people see any sponsored post or an advertisement, it is more unlikely that they will click.
Beat your Competition
Everyone is moving forward with marketing and branding strategies in this digital world, and the online business makes the most of it.
Some of your competitors may not have made their websites yet, or might some of them have. You have a chance to outplay them, and SEO can help you do that. Better search results rankings lead to genuine organic traffic.
Facts and Statistics About SEO
- Google now controls over 85% of the search engine business. (Statista)
To succeed at search engine optimization, you must follow Google’s guidelines. Visitors will come to your site whether you rank high on Yahoo or Bing, but organisations that rank high on Google are likely to gain the most business.
- Google has 3.5 billion searches per day (Source: Internet Live Stats)
Consumers now conduct up to 70% of their purchasing research online before even engaging in a sales discussion.
Your buyers will be able to do their own research while learning about you on your terms if you rank well in search engines.
- The first five organic results are responsible for 67.6% of all clicks. (Source: Zero Limit Web)
The competitive field is tougher than ever, with more than two-thirds of all clicks going to the first five organic results, and marketers must be intelligent, innovative, and a little bit lucky to get that prime real estate.
- To rank web pages, Google’s search algorithm considers over 200 parameters. (Source: Backlinko)
Google’s ranking algorithm is still a mystery, but SEO specialists all around the world have been building lists (and double-checking them) to figure out what makes SERP rankings tick.
- New Google search results account for 16-20% of all annual Google search results.(Source: internetlivestats)
Because search engine competition is constantly increasing, you must remain alert in your search engine optimization activities. Just because you’re No. 1 now for a term doesn’t mean you’ll be there next month, much less next year.
- Organic search provides the best ROI of any marketing strategy, according to 49% of marketers.(Search Engine Journal)
Organic SEO success is primarily reliant on low-cost or no-cost keyword and schema actions. When done correctly and in conjunction with high-quality material, it can generate a significant amount of revenue and, as a result, a high return.
- When compared to digital advertising, SEO can cut customer acquisition costs by 87.41% on average.(Terakeet)
SEO is much less expensive than other methods for acquiring new clients due to its low cost barriers.
- 70% of marketers consider SEO to be more effective than PPC.(Source: Databox)
With the maturation of digital marketing, it’s no wonder that organisations are improving their SEO skills – and seeing more returns from SEO than from PPC.
Many of the respondents stated that search engine optimization had improved their outcomes (such as traffic, leads, and sales). Others used ROI as a metric to compare SEO against PPC.
- 75 percent of marketers believe their SEO strategies are “very effective” or “very effective” in achieving their marketing objectives.(Source: HubSpot State of Inbound)
Marketers are more confident than ever before in their SEO operations. You risk being left behind by your competitors if you don’t invest in yours.
- The top position’s average content length The article on Google has 1,447 words.(Source: backlinko and Ahrefs)
How long should good content last? Enough to thoroughly respond to your buyers’ inquiries.
However, if you want your good content to rank well, you should aim for around 1,500 words.
- The top Google result has 3.8x more backlinks than the second through tenth positions. (Source: backlinko and Ahrefs)
Clearly, backlinks are closely associated with high rankings.
- Over 54% of search inquiries are at least three words lengthy.(Source: Moz)
Most people aren’t looking for keywords that are only one or two words long. Long-tail keywords are phrases of three words or more.
- The click-through rate for long-tail keyword searches is 3-5 percent greater than for basic searches.(Source: Smart Insights)
The distinction between “SEO” and “SEO statistics” and “SEO statistics for 2022” is long-tail keywords.
- Updating and republishing old blog articles with new material and graphics might result in a 106 percent boost in organic traffic. (Source: HubSpot)
- The headline/title tag was deemed the most significant SEO feature by 36% of SEO specialists in 2021.(Source: Databox)
It’s tempting to spend the majority of your time developing the perfect article copy and then move on. As a result, we frequently consider the headline as an afterthought.
- Google searches for a local company or service account for 46% of all searches.(Search Engine Roundtable)
If your company provides services in a certain region, has many offices, or has a physical location, you should optimise your website to be found by individuals in that area.
- In the previous two years, mobile inquiries for “best” + “right now” have increased by almost 125 percent.(Source: Google)
Include a list of “bests” while thinking about blog subjects your audience wants you to write about.
- In the last two years, mobile inquiries for “where to purchase” + “near me” have increased by almost 200 percent. (Source: Google)
This is crucial if your firm relies on local traffic or has a restricted service area.
- 76 per cent of consumers who look for anything local on their smartphone visit the shop within one day. (Google)
This is a nice reminder to update your Google My Business profile.
- 20. 53% of Americans say they use a search engine to investigate items before making a purchase decision. (Google)
- Organic search accounts for 23.6 per cent of all e-commerce orders in the United States. (Source: Business Insider)
Despite the fact that Amazon and direct brand retail sites still account for the majority of e-commerce activity, your company can and should still optimise to be found in search engines and reach this diverse audience.
- Google searches on mobile account for 58 per cent of all searches. (hitwise)
This is a large amount, but before you go all-in on mobile, have a look at your site’s stats. These are worldwide statistics and may not reflect what’s going on in your virtual backyard.
- SEO Companies for Small Businesses
- We will help you to achieve your goals.
- Best SEO practices for your business
- Benefits of Our SEO Agency
Looking at the price range of top Best SEO companies worldwide, they charge like crazy, making it very unaffordable for small startups or businesses.
Because of that, many people look for SEO services on freelancing websites in search of affordability, but finding the right freelancer is not easy. You can’t be so sure about the person whether they are using black hat SEO or if they will give you results.
So I will clear your doubt regarding SEO services and Good/Bad SEO companies. What you should look for and whom you should avoid getting better results.
SEO Companies for Small Businesses
Good SEO or Bad SEO
First, let’s just understand the difference between Good and Bad SEO services or practices.
Some fellas out there will quickly attract you with their promises of higher rankings and more traffic in a short time. But is it true? Many case studies are available on the Internet where people have shared their experiences. In which they have told how they have fallen into the trap of Black Hat SEO.
There are some serious consequences of Black Hat SEO. You will see a sudden growth in ranking and traffic as long as Google identifies the method that has been used. You can get penalties from Google, and a sudden drop in ranking will occur that can also lead your website to shut down.
So trusting any SEO individual or agency can either gives you a long-term profit or a great loss. But how will you decide or know whether it is good for you or not?
The most common identification of bad SEO services is when someone offers you something too good to be true. They will say something like a 100 percent SEO guarantee, results within a week or month, high ranking, tons of backlinks, etc.; that seems unreal.
Good SEO is a gradual process that will give you long-term benefits; no one can perfect the process or develop the exact formula or theory for ranking top on Google. Changes happen day by day on the search engines so do the requirements.
The Best SEO companies study the market every day and understand the Google algorithm on how it’s changing—then developing a plan takes lots of time and effort. The process will help you to achieve your goals of more organic traffic and sales.
In Good SEO, you will get quality backlinks; effective keywords ranking means you will not rank for random keywords. So be careful before choosing an SEO firm.
We will help you to achieve your goals.
There are a few obvious goals that everybody wants from SEO Companies.
You need genuine traffic on your websites to have more sales, not spammers or bots, and the SEO India Inc team is here for you.
Rankings decide on particular keywords for which your website is showing at the top of search engines. Ranking for any random keyword will not help you because keywords also define the customer’s intent.
We can help you rank higher on the search engine for targeted keywords. We will not guarantee you to rank on keywords of keyword difficulty over 70 and all because it’s not possible. Ranking depends on too many factors aside from SEO.
Wider Reach or visibility
The overall reach will expand after performing SEO on your website, doing all the backlinking, keyword optimization, and social media marketing. Your website will often come on the search results for hundreds and thousands of keywords.
More visibility increases the click-through rate, making people more likely to appear on your website.
Effective and Affordable PPC campaign
PPC means pay per click when you run any Advertisement on Google; it charges you based on clicks. For example, if you want to rank for the Keyword “Red Shoes for men”, you will have to pay the price of that keyword after each click.
Each keyword has its price according to the demand, and everyone is betting so do your competitors. If you are a startup and small business, you must have the budget on the lower side for promotions and marketing.
Everyone has to manage a bit of their money on running Ads on Google. According to a survey, almost 40 to 50 percent of the people on the Internet couldn’t identify the Ads on Google, and they click on them.
So our team will choose the best keywords that are affordable for your business. Keyword planning is necessary for both running Ads and the website.
Best SEO practices for your business
Your benefits are our benefits. Different businesses require different approaches, and we have customized plans for every client depending on their budget, target audience, the scale of their business, and vision.
Here are some of the main SEO practices we will do for your business.
You can’t fight with someone unless you know their abilities and trump cards. Like their marketing strategy, content making strategy, reach, and loopholes.
SEO India Inc teams read and study all about your competitor’s marketing approach, keywords they are ranking for, Social media strategy, etc., so that we can attract more customers to your site and make more sales with the help of our planning.
Some websites rank for certain keywords because of the content on them. So we will have to do website auditing first to filter out the good ones to make it strong, giving us an idea of where we have to focus next.
And we have done our competitor and target audience research, so we know which keywords we must add and focus on. When people do keyword research majority of the people go for keywords with higher search volume, which makes it more difficult.
It doesn’t matter if you rank on the second or third page of Google for that high search volume keyword. No one is going to notice you there. Instead of that, we focus on the keywords that don’t only help you to rank but also there is a better chance of conversions.
Maybe your site is not doing well because the content is not performing on the search engine. Content planning comes under inbound marketing, so people pay more attention to your content for their benefit, and it’s better to engage them on your website to have more conversion rate. Best SEO companies can help you with effective keywords for your content and better structure. SEO India Inc team will help you in result-giving content marketing.
Social Media Planning
The Social Media game is much more crucial these days; big and small companies are now focusing on their branding on different platforms. This new generation is now aware of advertisement and promotion, so the old form of marketing with posters and banners will not work. Entertainment, Creativity, Fun and reward hit everybody; people are now bored and looking for more excitement. So Social media management is one of the most important parts of marketing.
A well-planned Social Media campaign can help you narrate your brand story, inform your customers about new products/services and offers, and engage them daily. Apart from banners and posters, you have to match the vibe of different age groups with video content, stories, trending topics, reels, memes, etc.
PPC/Social Media Ads
Advertisement budget plays a crucial role in small businesses and managing that smartly and effectively needs proper planning, research and execution.
Google ads are focused on keywords, but it does not apply the same in the case of social media ads like Facebook and Instagram.
Google Adwords operates based on search intent, and social media apps like Facebook and Instagram focus on awareness. Best SEO companies understand the customer’s search intent and know-how to Place an Ad with the landing page where you want to direct your customers. In google ads, the customer clicks on it with their desire, but on Social media, ads pop out without asking.
Social media helps your brand reach out to more people, plus the cost is very less than Google ads per click or views. If you are in a competitive business, bidding for the keywords becomes expensive.
But at SEO India Inc, you will get good results at a budget price.
Benefits of Our SEO Agency
- We prioritize all clients individually and have multiple sessions to understand the vision, progress, and strategy.
- At SEO India Inc, you will get website auditing, content optimization, SEO-friendly blogs, better landing pages, monthly report, good quality backlinks, and 24/7 support.
- There are different requirements for all businesses due to their target audience, competition, niches, budgets, etc. and we are able to help a lot of clients of various domains.
- We can make a customized SEO plan for your business. That will give you a better profit margin and exponentially growth in both sales and traffic.
- If you are competing in a local market then SEO India Inc will make sure you outshine your competitors.
- Our team will develop a better site structure, engaging and effective content, a Social media marketing campaign and also monitor your website performance.
You may have heard about Voice Search SEO recently and must be thinking really? We also have to optimize for that and if it is then how do you do that? Don’t worry Seo India Inc is here, we will introduce you to every part of Voice Search SEO and if you want any consultant then you can also talk to our team for SEO services.
The world is changing fast and people are evolving with the technologies and new strategies. So to keep up with the pace you have to revisit your marketing strategy. Although there are lots that revolve around a business that I can’t help with because I don’t expertise everywhere.
But I do know how you can market yourself in the digital world. What updates are coming what are the changes that you require to rank your website on the search engines.
In this chapter, we will discuss Voice Search SEO, different strategies, ranking tips, content optimization, voice search keywords, and more. SEO India Inc is here to help you to climb up the ladder of search engines.
What is Voice Search?
Voice search is basically the query you search using your voice like giving commands to Google, Alexa, or Siri. Nowadays it’s coming in handy in our day-to-day lives where we are getting hands-free experience.
It’s getting popular because voice search is three times faster than typing. But if you are focusing on the search you also have to do some research on which conditions people use voice search options and what type of questions can be asked in voice search.
Facts on Voice Search
- According to Google records, almost 20 percent of mobile searches on google are done by voice search.
- People who have smart speakers can’t resist voice search, because it is more convenient and comfortable.
- Not only smart speakers but Google, Alexa, and Siri in smartphones are improving day by day with their technology.
- According to data each year there is an increase in Voice search usage and it’s about to grow more.
Importance of Voice Search SEO
It is about the accessibility and availability of the technology. If you look around even if you don’t have a smart speaker, you are surrounded by Mobile Phones, laptops, and computers that have voice search features.
If your content is optimized for Voice search then it has a greater chance to pop up in the list of google searches. It works when someone asks any query on the voice search then Google answers that question.
Types of Voice Search SEO
- Google voice search Ai is google home and also google assistant on devices like mobile phones and wearables.
- Bing search engine has Amazon Echo/Alexa and Microsoft Cortana
- iPhone and Siri in apple products and Safari browser
Do you need Voice Search SEO?
Yeah, you definitely are going to need it. I have a few examples where I can show you the difference between the keywords of normal searches and Voice searches.
Suppose you are new at someplace want to explore there then your keyword search will be “Nearby Places to visit”
But if you are doing a voice search then it will be like “Show me some of the beautiful places to visit”
Voice search is more like a conversation sentence than regular keyword searches. Most of the time people use voice searches when they have to take instant actions that’s why they are searching for quick recommendations or answers.
Voice Searches tells search engines to focus on the exact words and try to understand our language and its meaning so that it can give you better recommendations.
How do you optimize content for voice search?
Keyword research for Voice search
Now you have understood the importance of voice search SEO and why we need it? But the question is how to take action or from where to start optimizing?
SEO is a ranking game and keywords are the deciding factor on which you have to play the game.
In Voice search SEO the most common phrases are Questions. Everyone asks questions in normal day-to-day life on google or voice assistant. Keywords that start with Where, What, How, and When.
The second thing which you have to focus on is Long-tail keywords, People usually have too many words to say.
Apart from that use words in the keywords that help in making sentences, you may call filler words like I, of the, me, etc.
Apparently, voice searches are longer than regular keyboard searches as it is more conversational but there are lots of ways in which keywords can be formed because there are different people with different regions, qualifications, and knowledge. You can’t create content for each keyword but you integrate each variation in your blog posts or pages of your website.
(keyword research article)
Optimize your Rich featured snippet
According to research when people ask their query on Google, the most response comes from rich snippets. Rich snippets are basically the intro or the summary or you can say the point answer. It should not be very long or short.
If you have noticed, after the search results there are a few sections that open on the screen, on the right side, or at the top where google has shown the
Make Changes in your Content
Earlier we used to focus on proper grammar, and perfect and complex sentences while stuffing keywords in the content for ranking but that made it look more artificial.
But now it’s more about engaging and user-friendly content not everyone is an oxford graduate who can understand your academic or formal languages. People prefer to read as someone is talking to them so that they don’t feel out of the place. Once again, Voice search SEO focuses on the conversational language that comes naturally then the keywords you use will have more chances to match with people’s search queries.
Focus on Conversational Language
What do you mean by conversational Language? Remember when your family and friends have to buy something and they ask you? The way they put their query with you, will not be more different from the way they do voice searches. So put FAQs in your content conversation pattern.
Answer it in up to 30 words not more than that because a survey has found that google reads the search results which have up to 28 to 30 words only. Also, no one has that much free time or patience to listen to a long paragraph.
- What kinds of keywords do individuals use to ask questions?
- What kind of conversational style do they have?
- What are the most frequently asked questions?
- What kinds of responses are most appropriate for these questions?
- What are the best-performing responses that show up in voice search results?
Use google my business
If you are running a business and still haven’t listed your business on Google my business then you are losing too many attractions and potential customers.
The most common voice searches are “near me” people tend to search for their necessary items or services. From food to furniture, electronics, servicing, cleaning, and many more. They are more of local searches so you should focus on that first to rank up on the google business search list.
Best Chinese cuisine restaurant nearby
Geyser repairing services near me
Where can I get stationery items?
Youtube videos search results
If you have a product or how-to blog post then you can create youtube videos around it and the video title should contain natural voice search keywords.
In google searches, youtube videos and other social media content comes in the search list along with the website content. So try focusing on ranking your youtube videos too.